Welcome to the What's Next! podcast with Tiffani Bova.

Friend to the show, Roger L. Martin, made his third appearance on the What's Next! Podcast to discuss the essentials of strategy and management, highlighting the launch of his new book A New Way to Think: Your Guide to Superior Management Effectiveness.

Roger is Professor Emeritus at the Rotman School of Management at University of Toronto, where he served as Dean from 1998 to 2013, and as Institute Director of the Martin Prosperity Institute from 2013 to 2019. In 2013, he was named Global Dean of the Year and in 2017, he was named the world's number one management thinker by Thinkers50. He has published 12 previous books including When More Is Not Better and Playing to Win (with A. G. Lafley), which won the award for Best Book of 2012-13 by Thinkers50.

Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.

THIS EPISODE IS PERFECT FOR… business leaders and managers that are looking to enhance their operating strategy with an alternative model that ultimately increases effectiveness.

TODAY'S MAIN MESSAGE… The best metrics for success are based on past successful experiences, and conventional wisdom would say to imitate the dominant model to create that same success. But you must also view those strategies in context of the challenges and resources of a specific situation, because models cannot be copy pasted for an exact situation. The execution of an idea is just as important as the idea itself, and in order to achieve true success, the strategy is always evolving to create a better and more innovative strategy for success.

WHAT I LOVE MOST… For Roger, there isn't any singular model of success, but rather success comes from building a strategic mindset to approach and solve problems. The solutions that we often look for may not always be obvious, but by simply being willing to experiment with the past models of success, we can come out on the other end better than before.

Running time: 32:37

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Roger's Book:

A New Way to Think: Your Guide to Superior Management Effectiveness