Joining the show today is Brandon Martinez, Founder of SNKRHUD. We discuss the dynamic of digital goods and NFTs during a downturn in the market, and how physical events and identities are becoming the norm in what was once thought to be an anonymous and online-only fandom. Listen now!

The End of the Good Times

• “Hype alone isn’t enough to build an enduring brand or community.” There has to be a non-monetary reason that people are engaged in community — for sneakerheads this is the love of the culture and nostalgia that endures well past childhood. Sneakerheads come from many different backgrounds and walks of life, so a digital goods community around sneakers may be much more durable than any other PFP project.
• “Collectors need investors. They’re intrinsically motivated, and inextricably connected.” — Phillip
• NFT Project creators are doxxing themselves now in an effort to increase optionality. There’s a lot more to gain by having a trusted reputation as a person than there is as a cartoon avatar.
• SNKRHUD is a collection of digital goods and an NFT-based playground for sneakerheads based in Earth-326, a post-apocalyptic world where sneakers rule. Sidekicks is a recent mint of a profile picture (PFP) asset, which is laying the foundation for future projects.
• “I think of the community from which sneakers actually emanate. How can I make it so that anybody can be rewarded even for their participation, for their love of and the passion of whatever that community represents?” - Brandon
• Brandon shares his perspective on NFT NYC 2022: "it was like most conferences, but it was happening in the heat of the downfall.”
• “The buyer modality of attachment or nostalgia of a particular time or moment in your life is diffuse when it’s spread across 5 or 10 purchases. Souvenirs should be singular” — Phillip

Associated Links:

• Learn more about Brandon Martinez and SNKRHUD
• Insiders #077: So You Think You’re a Collector
• Download VISIONS 2022 NOW!
• Subscribe to Insiders and Senses to read more of our hot takes!
• Listen to our other episodes of Future Commerce
• Check out Decoded, our newest limited series

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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