The Audible-Ready Sales Podcast

Building Alignment in Your Prospect Organization


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You are likely to come across buying organizations with conflicting priorities. It can be a real challenge to get people in different parts of a company to agree on a path on which to move forward. John Kaplan explains how you can set about getting various departments of a company on the same page. He discusses:
  • Keeping people focused on the “why.”
  • The role that Champions play in achieving a “Collective Yes.”
  • Building a “What We Heard” slide with your Champion to fight Seller Deficit Disorder.
  • What to do if you are without a Champion in an account.

Here are some additional resources:
  • Achieving a Collective Yes | Ascender Course
    • https://bit.ly/3Z6fcgL
  • Building Champions for Life | Ascender Course
    • https://bit.ly/40k9w4d
  • Is Your Champion Really a Coach? | Ascender Article
    • https://bit.ly/40mjvWb
  • The Seller Deficit Disorder | Ascender Article
    • https://bit.ly/42xLAvp
  • Three Ways to Improve Your Sales Messaging | Force Management Article
    • https://bit.ly/3TB7mub


Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights to help you level up in your sales career.


Check out the platform here: https://my.ascender.co/Ascender/Subscribe here: https://my.ascender.co/Ascender/PlanComparison


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The Audible-Ready Sales PodcastBy Force Management

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