David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.

Today, we’re discussing:

• The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should care
• How agentic AI can shift businesses from task-based to goal-driven decision-making
• The pain of point solutions and why endless app-stacking is unsustainable for ecommerce
• How Decidr.AI builds a single-source database across platforms like Shopify, Xero, Klaviyo and Google Ads
• Why Decidr’s goal-oriented apps outperform traditional chatbots and how one ecommerce client achieved 5% revenue growth in just 8 weeks
• Insights from Decidr’s AI Readiness Index, showing that most Australian SMEs are prioritising efficiency over growth
• The Edible Beauty case study, showcasing agentic AI in real-world ecommerce customer journeys
• What an AI roadmap for SMEs should look like in 2025

Edible Beauty Case Study

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