In this special collaboration with The Raw Reality Podcast, Taylor Lee and Tori (@torisstory) dive deep into the foundations of building an authentic personal brand. Tori shares her inspiring journey of growing an engaged Instagram community of over 45K followers, along with common mistakes people make when creating content for their brand. We also explore how to start collaborating with brands as an influencer, covering the essential equipment you need to get started.

In this episode, Taylor delves into marketing and buyer psychology, offering practical advice on applying influencer strategies to your own business as a service provider. Plus, exciting news! Tickets for Taylor’s Social Media Workshop on the Sunshine Coast, happening on November 15th from 9am to 12pm, are now available—featuring Tori as a guest speaker! Use code 'podcast' at checkout for an exclusive discount at www.taylorlee.com.au/strategic-socials-workshop.

Whether you're looking to build a personal brand, collaborate with brands, or level up your marketing game, this episode is packed with actionable insights!