Today's episode I was joined by Jayme Chittenden, ex-marketing lead at Rise & Conquer Podcast and now marketing strategist at her business, Posy Social. Together unpacked how to build a marketing strategy that turns attention into trust, leads and sales.

Jayme shares what she learned about community-led growth, founder-led brands and putting value before the sale. She break downs the role of top, middle and bottom-of-funnel content, how to create lead magnets people will actually use and why email marketing and customer nurture are essential for increasing conversions.

She also explored why service providers don’t always need more followers, how to activate the audience you already have, and why strong client results, customer experience and social proof can become your most effective marketing strategy.

Connect with Jayme here.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

BUSINESS ACCELERATOR —

If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.

Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

Most Loved Moment from my conversation with Tobi Pearce. We unpack the characteristics that help founders build successful, sustainable businesses, including intelligence, energy, emotional resilience, conscientiousness and high-integrity decision-making.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

BUSINESS ACCELERATOR —

If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.

Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

Todays episode was with Christina Pengilly one of my besties, and was an honest conversation about building a non-traditional career, stepping away from the coaching industry, and creating a life and personal brand that feels genuinely aligned.

Christina shares her journey from studying psychology to entering the online coaching space, building a successful multi-six-figure coaching business, and eventually deciding to walk away when success on paper no longer felt right. Together, Taylor and Christina unpack the reality of the coaching industry, the blurred lines between mentorship, community and pressure, and what it looks like to rebuild your identity after outgrowing a business.

They also dive into friendship in adulthood, building community through social media, growing a personal brand, and Christina’s practical advice for creating content consistently, finding your content pillars, using Instagram stories intentionally, and becoming known for your own unique style online.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

A very raw and honest share of my full birth story. From prodromal labour, waters breaking with meconium, hospital labour, asking for an epidural, being wheeled into theatre for a possible emergency C-section, and ultimately having an empowered vaginal birth with vacuum assistance.

Taylor also opens up about preparing for postpartum, navigating a birth that didn’t go to plan, the role of her doula and partner support, and why birth can still feel empowering even when it looks nothing like what you imagined.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

In this Most Loved Moment Lexie Murray shares the blueprint behind her social media agency Be Seen. From building demand through personal brand to creating a team structure that allows the agency to deliver at scale.

Lexie breaks down why Be Seen no longer sees other agencies as its main competition, how their content-first team model works and the roles that support each client behind the scenes.

This moment is for agency owners, service providers and founders who want to understand what it really takes to scale beyond the founder while protecting quality, client results and team culture.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

Most business owners focus on increasing revenue, but very few know how to actually turn business success into long-term wealth.

In this episode I sat down with buyer’s agent and founder of SRAMA, Matt Srama, to unpack the strategies entrepreneurs are using to build wealth outside of their business through property, leverage, smart finance structures and buying back their time.

We discuss:

• The biggest money mistakes entrepreneurs make
• Why business income alone doesn’t equal wealth
• Using property to create long-term financial security
• The power of mentors, proximity & “getting into new rooms”
• When outsourcing actually becomes profitable
• Building your personal “wealth team”
• Burnout, energy management & why health is wealth
• The mindset shift from operator to investor

Follow Matt on Instagram: @matt_srama
Follow SRAMA Buyer's Agency on Instagram: @srama_goldcoast

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LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

BUSINESS ACCELERATOR —

If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.

Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

This is an episode from my interview with Tash Invests on her podcast, Get Rich Slow. I break down the real story behind building a high-profit business in my 20s, from freelancing and early six-figure growth to property investing, scaling sustainably, and preparing for motherhood as a founder.

We cover:

• how I grew from social media freelancing into a multi-six-figure consulting business
• the realities of scaling without a massive team
• profit vs revenue and why high turnover means nothing without margins
• buying and renovating an investment property with a guarantor loan
• managing money anxiety and building financial safety as a business owner
• outsourcing, systems, and creating a business that supports your life
• navigating pregnancy, maternity leave, and entrepreneurship at the same time

This episode is a raw conversation around money, business growth, emotional responsibility, and building a business that actually supports the life you want, not just one that looks successful online.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

In this episode, I break down the real operational, financial and strategic shifts she implemented before entering postpartum. From batching content and forecasting revenue to improving SOPs, outsourcing, reducing bottlenecks and building a cash buffer.

Inside the episode:

• How Taylor batch filmed months of podcast and marketing content
• Why contracted revenue became a major priority before maternity leave
• The systems and SOP changes that reduced operational pressure
• Training team members and outsourcing strategically
• Identifying low-energy, high-profit revenue streams
• Building a healthier cash buffer before postpartum
• Removing founder bottlenecks that stop businesses from scaling

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

In this episode I sit down with Tobi Pearce, co-founder of Sweat, one of the worlds most successful fitness apps, which went on to sell in a deal valued over $400M.

But this isn’t a conversation about headlines. It’s a deep dive into what actually creates business value and why most founders misunderstand what an “exit” really means.

From scaling Sweat in just a few years to deliberately designing a business to be sellable, Tobi breaks down the strategic decisions behind building an asset… not just an income.

Inside this episode:

• Why most business exits are inefficient, overhyped, or poorly structured
• How to design your business to become a valuable, sellable asset
• The truth about valuations (and why they can swing dramatically)
• Why subscription models, structure, and risk reduction increase value
• The difference between owning, investing in, and acquiring businesses
• What founders get wrong about cash flow vs. capital growth
• Why selling your business doesn’t always create the lifestyle you expect 

If you’re building a business and thinking about long-term wealth (not just short-term revenue) this episode will change how you approach growth, strategy, and exits.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

Most Loved Moment with Daine McDonald founder of Clean Health Institution. If you’ve ever felt like you’re doing everything right but still not getting the results… this episode will challenge that.

Because success in business isn’t just about strategy. And it’s definitely not about doing more.

In this conversation, we break down what actually determines whether someone succeeds or not, from the very beginning.

Not theories. Not motivation. Real patterns from someone who took 14 years to build an 8-figure business. 

Inside this episode:

• The 3 traits that predict long-term success (and why most people don’t have them)
• Why passion alone isn’t enough without product-market fit
• The role of ego in slowing your growth
• What “skill stacking” actually looks like in 2026
• Why most people quit before anything starts working
• The truth about failure (and why avoiding it is costing you)

This isn’t about quick wins. It’s about who you need to become to actually build something that lasts.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together