You didn’t start your business to recreate a salary. But that’s exactly what most founders are doing, without even realising it.

In this episode, we’re breaking down the actual cost of running a service-based business… and where your pricing is quietly working against you. Because it’s not just about what you “want to charge.” It’s about what your business requires to operate sustainably.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

Money is one of the most emotionally charged topics in business , especially when your income isn’t consistent. In this episode I sit down with Natasha Etschmann (or tashinvests on Instagram) to unpack how founders can actually use their business as a vehicle to build long-term wealth.

Natasha shares her journey from working as a support worker to building a personal brand, becoming a licensed financial adviser and accumulating over $300K in shares as well as owning multiple properties.

We break down the real financial decisions business owners face, from managing irregular income, building financial buffers, investing in property vs shares and how to start treating your business like a genuine asset.

We also explore the mindset side of money: why wealth conversations trigger people online, how financial stress affects decision making, and why ambition around money shouldn’t be demonised.

Follow Tash here.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

BUSINESS ACCELERATOR —

If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.

Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle. If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠⁠⁠⁠HERE⁠⁠⁠⁠.

In this mini episode, I break down with my friend and YouTuber, Sophie Jayne Miller, how to sell on social media in a way that actually converts. We talk about why your audience must come first, how to lead with value before monetising, what it means to “sell without selling,” and why alignment matters more than a quick five-figure deal.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

In this episode, I’m sharing how I’m actually feeling about becoming a first-time mum while running a business. I talk about feeling unprepared, questioning the timing, navigating resentment and guilt, and what it means to be an ambitious woman who contributes 50/50 in her relationship while stepping into motherhood. This wasn’t a planned pregnancy, and some days I feel grounded… and other days I’m absolutely not. If you’re navigating business, identity and a huge life shift all at once, this one is real.

LETS CONNECT — ⁠⁠⁠⁠click here⁠⁠⁠⁠ to find me on IG, Youtube, TikTok and explore ways to work together

In this episode, I am breaking down my actual net worth at 24 (combined with my 27 year old partner), including exactly what I own, what I owe, and how that translates into a real net worth number.

I cover cash, business cash, property equity, superannuation, car loans, business valuation, and why revenue and net worth are completely different things.

This episode will give you a clear understanding of how net worth works, what counts as an asset, what counts as a liability, and why most business owners focus on the wrong numbers.

If you are building a business, your net worth is one of the most important financial metrics to understand, because it reflects ownership, not just income.

LETS CONNECT: click here

to find me on IG, Youtube, TikTok and explore ways to work together

A behind-the-scenes look at the private feed, including what it is, how it works and who it’s designed for. If you’re ready for more structured practical guidance inside your business, you can learn more here:

https://www.strategichaus.com/theprivatefeed

In this episode Taylor breaks down a truth more founders need to hear: more revenue doesn’t automatically mean more success (or more profit).

This conversation explores what doubling your revenue actually costs, from time and energy to margins and lifestyle, and why chasing bigger numbers without intention often leads to burnout, not freedom.

Taylor unpacks the difference between revenue, cash flow, and profit, why protecting your margins matters more than scaling fast, and how to think more clearly about the purpose behind your business. She also shares why working with intention (not hustle!) is what creates sustainable growth.

CONNECT WITH ME ON INSTAGRAM, TIKTOK, YOUTUBE OR EMAIL — https://msha.ke/strategichaus

WORK WITH ME — https://msha.ke/strategichaus

BUSINESS ACCELERATOR If you’re already established but know there’s a smarter, more sustainable way to scale, the Business Accelerator is where we do it together. It’s designed for those ready to reach consistent $30K+ months with clarity and structure. Inside, we refine your offer suite, streamline your systems, and build a clear growth plan that turns strategy into results. If you’re thinking YES, I’d love to chat with you — https://msha.ke/strategichaus

In this episode Taylor sits down with her friend Sophie Jayne Miller - YouTuber, content creator, and cofounder of Matcha Lane.  Sophie shares the real story behind building a deeply trusted online presence, from posting YouTube videos every second day in the early years to growing a loyal community that’s compounded over time.

They unpack why realness beats perfection, how Sophie’s become more intentional with what she shares, and how she uses social media as a platform to sell without overselling. This conversation explores the long game of content, community and brand building, and why nurturing your audience before ever asking for the sale is what creates lasting success.

LETS CONNECT: ⁠click here⁠

to find me on IG, Youtube, TikTok and explore ways to work together

BUSINESS ACCELERATOR —

If your business is working but not working with you, the Business Accelerator is designed to create a more sustainable rhythm of growth.

Together, we refine your offers, streamline systems, and build structure that supports consistency, clear decision-making, and long-term stability - not constant hustle.

If you’re ready for a business that feels calmer and more intentional, I’d love to chat ⁠HERE⁠.

Inside the episode, we cover:

• what actually happens when you unplug fully and stop being “available”

• why you feel busy but still have no time (and how much time is actually in a day)

• how to reset your nervous system without needing a full retreat to do it

• the work-from-home boundary that changed everything for me (and why “foot in, foot out” kills your energy)

• retreat takeaways on sleep, digestion and eating earlier so your body can actually rest

• what I learned about cortisol in the morning, melatonin at night, and why your routines matter more than your motivation

• gut health, live cultures and why fermented foods (yoghurt + sauerkraut) can change your skin and digestion fast

• simple “from the earth” swaps for hydration and cravings, without going extreme or unrealistic

LINKS & RESOURCES

If you’re already established but know there’s a smarter, more sustainable way to scale, the Business Accelerator is where we do it together. It’s designed for those ready to reach consistent $30K+ months with clarity and structure. Inside, we refine your offer suite, streamline your systems, and build a clear growth plan that turns strategy into results. If you’re thinking YES, I’d love to chat with you — https://www.strategichaus.com/a/2148190125/g2nWsvQt

CONNECT WITH TAYLOR

Instagram — https://www.strategichaus.com/a/2148190127/g2nWsvQt

TikTok — https://www.strategichaus.com/a/2148190128/g2nWsvQt

YouTube — https://www.strategichaus.com/a/2148190129/g2nWsvQt

Email — [email protected]

WORK WITH ME

Explore all services — https://www.strategichaus.com/a/2148190130/g2nWsvQt

If you’re early in business and feel like no one is taking you seriously yet, this episode is for you.

In this conversation with Cade Robertson, we break down the real lessons that actually move the needle in business: partnerships, collaboration, networking, rejection, and how to become someone people want to work with, even before you have a following.

Inside the episode, we cover:

• how to leverage collaboration by giving before you take

• why doing things for free early on isn’t weakness, it’s strategy

• how to network when you’re just starting and no one knows your name

• the uncomfortable truth about credibility, visibility, and being taken seriously

• why fear of rejection is usually insecurity and how to flip it into confidence

LINKS & RESOURCES

If you’re already established but know there’s a smarter, more sustainable way to scale, the Business Accelerator is where we do it together. It’s designed for those ready to reach consistent $30K+ months with clarity and structure. Inside, we refine your offer suite, streamline your systems, and build a clear growth plan that turns strategy into results. If you’re thinking YES, I’d love to chat with you — https://www.strategichaus.com/a/2148190125/g2nWsvQt 

CONNECT WITH TAYLOR

Instagram — https://www.strategichaus.com/a/2148190127/g2nWsvQt

TikTok — https://www.strategichaus.com/a/2148190128/g2nWsvQt 

YouTube — https://www.strategichaus.com/a/2148190129/g2nWsvQt 

Email — [email protected] 

WORK WITH ME

Explore all services — https://www.strategichaus.com/a/2148190130/g2nWsvQt