Not all content is created equal and if you're spending hours creating educational content wondering why it's not translating to sales, this episode will explain exactly why.

This is for the woman who's posting consistently, getting good engagement, people are telling her how helpful she is but her bank account doesn't reflect all that effort. Who's starting to wonder if she's doing something fundamentally wrong with her content strategy.

In this episode:

• The crucial difference between educational content and conversion content
• Why educational content alone will never make you consistent money
• The 5 awareness stages (and how to create content for each one)
• How to audit your current content strategy
• What ratio of educational to conversion content you actually need
• Real examples of how to transform educational posts into conversion posts

Content strategy is a major component of Women That Sell. If you want the full framework with examples and practice, enrolment opens soon. DM me "content" on Instagram @womenthatsell.

You've been told that if you just believed in yourself more, sales would get easier but it hasn't worked because confidence isn't a strategy.

In this episode, I'm breaking down the difference between confidence-based selling (what most women are taught) and skill-based selling (what actually creates predictable income).

This is for the woman who's making money but can't shake the feeling that one bad month could unravel everything. Who knows she's good at what she does but has this sense she's missing something fundamental about sales.

In this episode:

• Why "just be more confident" is terrible advice for intelligent women
• The 3 components of skill-based sales (and how to build each one)
• How to tell if you're relying on confidence vs. skill
• What changes when you shift from hoping to knowing
• The confidence trap (and why it keeps you stuck)

Resources:

• Women That Sell enrolment info
• Free guide: The 4 Buyer Types

If this episode resonates, if you found yourself nodding along or feeling that specific recognition of "oh she's describing me" enrolment for Women That Sell opens soon. DM me "skill" on Instagram @womenthatsell and I'll make sure you're first to know.

This episode is about shifting your content from impressive to effective and understanding the psychology behind why some content performs well but doesn’t convert, while other content quietly generates sales with ease.

I walk you through the core principles of modern messaging, including why educational content rarely converts on its own, how gap diagnosis content creates instant resonance, and why clarity, specificity, and emotional intelligence are now the most valuable tools in your content strategy.

We also break down what the modern woman actually looks for in content, how she self-identifies through symptoms rather than information, and why recognising your buyer’s internal experience is what positions you as the obvious solution. This episode will teach you how to create content that meets your audience where they are mentally, emotionally, and psychologically not where you wish they were.

This conversation is designed to help you stop relying on volume, virality or visibility alone, and instead build a content strategy that converts consistently because it communicates with precision, depth, and intention.

If this episode resonates and you're ready to elevate your messaging and strengthen the way you attract and nurture premium clients, you can begin with Sell Like A Woman – $11. It gives you the essential tools to write and speak in a way that aligns with the modern buyer’s psychology.

If you’d like personalised support as you refine your content, positioning, and communication, you’re welcome to apply for 1:1 coaching here.

And if you want ongoing sales leadership and behind-the-scenes insights, you can connect with me on Instagram at @therileymay or explore all programs and offerings at rileymaycoaching.au.

Thank you for being here and for choosing to communicate with clarity, emotional intelligence and intention.

This episode is about understanding the four buyer types that shape the modern sales landscape and why knowing how each woman makes decisions is the key to stronger, cleaner, and more effortless conversions in 2026.

I walk you through the core psychology behind each buyer type, how they think, what they value, and the patterns they follow when making a purchasing decision. We explore how the Amiable, Analytical, Expressive, and Driver buyers each require different communication styles, and why using the same language for everyone is one of the biggest reasons your messaging doesn’t land the way it could.

We also break down the most common mistakes women make when selling to each type, how to recognise them in your audience, and the simple shifts that help you create instant clarity and connection. This episode will help you see why one-size-fits-all sales no longer works — and how adapting your communication (without changing who you are) is what makes your sales feel natural, relational, and effective.

This conversation is designed to help you create resonance, not resistance, in both your content and your sales conversations. When you understand how each buyer decides, your leadership strengthens, your messaging deepens, and your conversions increase with far less effort.

If this episode resonates and you want to elevate your communication, messaging, and sales skills as a modern feminine-led entrepreneur, you can begin with Sell Like A Woman – $11. It gives you the core tools to speak to your audience in a way that feels grounded, confident, and aligned with how women truly buy.

If you’re ready for personalised support as you refine your positioning, communication, and sales approach, you’re welcome to apply for 1:1 business coaching here.

And if you want more connection, behind-the-scenes conversations, and ongoing sales leadership, you can follow me on Instagram at @therileymay or explore all programs and offerings at rileymaycoaching.au.

Thank you for being here and for choosing to lead with clarity, emotional intelligence, and communication that honours the modern woman buyer.

This episode is about understanding the evolution of the modern woman buyer and why the sales strategies that used to work no longer land in 2026.

I walk you through the core shifts happening in the online space, especially around emotional intelligence, self-led decision-making, and the rise of the relationship economy. We speak about why your audience no longer responds to pressure, outdated persuasion tactics, or high-volume content, and how clarity, communication and connection have now become the primary drivers of conversion.

We also explore why strategy alone can’t carry your sales anymore, how your internal regulation impacts your external results, and why modern sales requires skill, nuance, and emotional intelligence more than it requires “doing more.” This episode will help you understand your buyer on a deeper level so you can sell in a way that feels grounded, ethical and effective.

This conversation is designed to help you sell to women in a way that aligns with who they are today not who they were five years ago. When you understand how the buyer has evolved, your messaging, leadership, and sales process become simpler, cleaner and significantly more effective.

If this episode resonates and you want to strengthen your sales foundation in a practical, feminine-led way, you can begin with Sell Like A Woman – $11. It teaches the core principles of modern sales, communication and buyer psychology that help your content and conversations convert with confidence.

If you’re ready for deeper, personalised support as you evolve your messaging, positioning, and leadership, you’re welcome to apply for 1:1 business coaching here.

And if you want ongoing insights, grounded sales leadership, and behind-the-scenes conversations, you can connect with me on Instagram at @therileymay or explore all programs and offerings at rileymaycoaching.au.

Thank you for being here and for choosing to sell in a way that is relational, intelligent and truly reflective of the modern buyer.

This episode is about life beyond business, and how the way we build must evolve as we do.

Pregnancy has brought a new level of clarity around time, energy, and capacity, and that clarity is directly shaping how I’m leading, teaching, and structuring everything inside Women of Sell this year.

If, as you’re listening, you feel yourself wanting to go deeper or reconnect with your business from a more grounded place, here are a few ways to do that intentionally.

If you want a simple, powerful entry point into modern sales and leadership, you can start with Sell Like A Woman – $11. This is for women who want clarity without overwhelm and a calmer relationship with selling.

If you’re part of a team, community, or organisation and want me to facilitate a workshop or build a custom curriculum aligned to depth, integrity and leadership, you can request Riley for guest facilitation or custom curriculum here.

If you’re feeling called into deeper, more personalised support and want to build a stable, regulated, long-term business, you’re welcome to apply for 1:1 business coaching here.

And if you want to stay connected beyond the podcast, I share ongoing insights, reflections, and behind-the-scenes conversations over on Instagram. You can follow Women That Sell here and connect with me personally at @therileymay.

Thank you for being here, for choosing depth and for walking into this year with me.

This episode is a wake-up call for women who feel like they’re doing everything “right” but still watching their sales slow down.

We’re no longer selling in an era where scripts, objection handling, or psychological tactics carry authority. The internet has exposed the entire sales industry and today’s buyer is more emotionally intelligent, more discerning, and far less tolerant of manipulation disguised as strategy.

Inside this episode, I talk about why buyers see straight through tactics now, why traditional sales psychology often creates resistance instead of trust, and why communication skill matters more than strategy ever has.

If you’ve found yourself thinking:
People tell me they love my content but they don’t buy.
My launches feel quieter than they used to.
I’m doing everything I’m “meant to” and it still isn’t converting.

This conversation will help you understand why that’s happening and what actually needs to shift.

Selling in the modern era isn’t about learning better scripts.
It’s about learning how to communicate in a way that women feel safe, respected, and self-led saying yes to.

If you want a simple but powerful entry point into modern, feminine-led sales, you can start with Sell Like A Woman – $11. This is for women who are ready to stop relying on outdated tactics and start building a sales skill that actually works long term.

If you’re looking for deeper support and want to develop modern communication and leadership inside your business, you’re welcome to apply for 1:1 business coaching here.

If you’re part of a team, community, or organisation and want this work delivered through workshops or a custom curriculum, you can request guest facilitation or a bespoke training here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or connect with me personally at @therileymay, where I share ongoing conversations around modern sales, leadership, and building businesses that actually last.

This episode is about allowing your life to evolve without making it mean something has gone wrong in your business.

Pregnancy has brought a deeper awareness of identity, capacity, and self-worth, and it’s prompted me to re-evaluate how I structure my work, my energy, and my leadership. I talk about the concept of a portfolio career and why separating who you are from how your business performs is one of the most important skills an entrepreneur can develop.

We explore what it looks like to hold ambition and softness at the same time, how to stay grounded when your body is changing, and why your value as a woman and leader can never be measured by metrics alone.

I also share updates on what’s returning, what’s evolving, and the direction I’m taking my work next, including what’s ahead for the Self-Care Method podcast and a new series focused on modern sales and communication.

If this episode resonates and you’re craving a calmer, clearer relationship with selling and leadership, you can start with Sell Like A Woman – $11. It’s designed for women who want to build sales skill without pressure, scripts, or burnout.

If you’re feeling called into deeper, more personalised support as you navigate business alongside life changes, you’re welcome to apply for 1:1 business coaching here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or join me personally at @therileymay, where I share behind-the-scenes reflections on business, identity, leadership, and building a life-led career.

Thank you for being here and for walking into this new season with me.

This episode is about what modern sales actually look like for women in business now.

We’re no longer selling to buyers who want to be convinced, managed, or pushed through a process. Today’s buyer wants to feel seen, respected, and emotionally safe in the decision-making process, and that requires a completely different skillset.

Inside this episode, I break down the expressive buyer and explain how this client type responds to genuine connection, direct invitations, and communication that feels human rather than strategic. We talk about why resistance in your business is often a signal, not a problem, and how understanding buyer psychology allows you to sell with far more ease and integrity.

I also touch on why personalised communication is now non-negotiable, how real relationships support stronger retention and smoother launches, and why integrity in delivery matters just as much as the way you sell.

If this conversation resonates and you want to start developing modern sales skill in a way that feels aligned and sustainable, you can begin with Sell Like A Woman – $11. It’s designed to help you move away from outdated tactics and build communication-led sales skills that actually convert in today’s market.

If you’re ready for deeper support and want to refine how you sell across all buyer types with clarity and leadership, you’re welcome to apply for 1:1 business coaching here.

If you’re part of a community, team, or organisation and want this work delivered through workshops or a custom curriculum, you can request guest facilitation or bespoke training here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or connect with me personally at @therileymay, where I share ongoing insights around modern sales, buyer psychology, leadership, and building businesses that last.

If this episode supported you, share it with someone who’s navigating sales in this new era and needs this perspective.

This episode is for the woman who knows her work is powerful, but feels like something isn’t fully landing.

We’ve been taught to overthink our messaging, perfect our positioning, and hide behind strategy, when in reality, sales move when you’re visible, embodied, and willing to be in relationship with your audience.

Inside this episode, I share why women buy from you, not just your method, how perfectionism quietly repels dream clients, and what it actually means to sell in a relational, feminine-led way without chasing, forcing, or performing.

This is the foundation of Why She Buys, my 10-day audio experience designed to teach you how to sell through connection, safety, and self-leadership rather than pressure or persuasion. If this episode resonates and you want to deepen this skill, you can join Why She Buys for $97 here.

If you’re looking for a simple entry point into modern sales and communication, you can also access Sell Like A Woman here, which lays the groundwork for selling in a way that feels grounded, ethical, and sustainable.

If you want to stay connected beyond the podcast, you can find me on Instagram at @therileymay and follow Women That Sell here, where I share ongoing conversations around feminine-led sales, leadership, and building businesses that last.

Thank you for being here and for choosing a way of selling that honours both you and the women you serve.