This episode is about understanding the evolution of the modern woman buyer and why the sales strategies that used to work no longer land in 2026.

I walk you through the core shifts happening in the online space, especially around emotional intelligence, self-led decision-making, and the rise of the relationship economy. We speak about why your audience no longer responds to pressure, outdated persuasion tactics, or high-volume content, and how clarity, communication and connection have now become the primary drivers of conversion.

We also explore why strategy alone can’t carry your sales anymore, how your internal regulation impacts your external results, and why modern sales requires skill, nuance, and emotional intelligence more than it requires “doing more.” This episode will help you understand your buyer on a deeper level so you can sell in a way that feels grounded, ethical and effective.

This conversation is designed to help you sell to women in a way that aligns with who they are today not who they were five years ago. When you understand how the buyer has evolved, your messaging, leadership, and sales process become simpler, cleaner and significantly more effective.

If this episode resonates and you want to strengthen your sales foundation in a practical, feminine-led way, you can begin with Sell Like A Woman – $11. It teaches the core principles of modern sales, communication and buyer psychology that help your content and conversations convert with confidence.

If you’re ready for deeper, personalised support as you evolve your messaging, positioning, and leadership, you’re welcome to apply for 1:1 business coaching here.

And if you want ongoing insights, grounded sales leadership, and behind-the-scenes conversations, you can connect with me on Instagram at @therileymay or explore all programs and offerings at rileymaycoaching.au.

Thank you for being here and for choosing to sell in a way that is relational, intelligent and truly reflective of the modern buyer.

This episode is about life beyond business, and how the way we build must evolve as we do.

Pregnancy has brought a new level of clarity around time, energy, and capacity, and that clarity is directly shaping how I’m leading, teaching, and structuring everything inside Women of Sell this year.

If, as you’re listening, you feel yourself wanting to go deeper or reconnect with your business from a more grounded place, here are a few ways to do that intentionally.

If you want a simple, powerful entry point into modern sales and leadership, you can start with Sell Like A Woman – $11. This is for women who want clarity without overwhelm and a calmer relationship with selling.

If you’re part of a team, community, or organisation and want me to facilitate a workshop or build a custom curriculum aligned to depth, integrity and leadership, you can request Riley for guest facilitation or custom curriculum here.

If you’re feeling called into deeper, more personalised support and want to build a stable, regulated, long-term business, you’re welcome to apply for 1:1 business coaching here.

And if you want to stay connected beyond the podcast, I share ongoing insights, reflections, and behind-the-scenes conversations over on Instagram. You can follow Women That Sell here and connect with me personally at @therileymay.

Thank you for being here, for choosing depth and for walking into this year with me.

This episode is a wake-up call for women who feel like they’re doing everything “right” but still watching their sales slow down.

We’re no longer selling in an era where scripts, objection handling, or psychological tactics carry authority. The internet has exposed the entire sales industry and today’s buyer is more emotionally intelligent, more discerning, and far less tolerant of manipulation disguised as strategy.

Inside this episode, I talk about why buyers see straight through tactics now, why traditional sales psychology often creates resistance instead of trust, and why communication skill matters more than strategy ever has.

If you’ve found yourself thinking:
People tell me they love my content but they don’t buy.
My launches feel quieter than they used to.
I’m doing everything I’m “meant to” and it still isn’t converting.

This conversation will help you understand why that’s happening and what actually needs to shift.

Selling in the modern era isn’t about learning better scripts.
It’s about learning how to communicate in a way that women feel safe, respected, and self-led saying yes to.

If you want a simple but powerful entry point into modern, feminine-led sales, you can start with Sell Like A Woman – $11. This is for women who are ready to stop relying on outdated tactics and start building a sales skill that actually works long term.

If you’re looking for deeper support and want to develop modern communication and leadership inside your business, you’re welcome to apply for 1:1 business coaching here.

If you’re part of a team, community, or organisation and want this work delivered through workshops or a custom curriculum, you can request guest facilitation or a bespoke training here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or connect with me personally at @therileymay, where I share ongoing conversations around modern sales, leadership, and building businesses that actually last.

This episode is about allowing your life to evolve without making it mean something has gone wrong in your business.

Pregnancy has brought a deeper awareness of identity, capacity, and self-worth, and it’s prompted me to re-evaluate how I structure my work, my energy, and my leadership. I talk about the concept of a portfolio career and why separating who you are from how your business performs is one of the most important skills an entrepreneur can develop.

We explore what it looks like to hold ambition and softness at the same time, how to stay grounded when your body is changing, and why your value as a woman and leader can never be measured by metrics alone.

I also share updates on what’s returning, what’s evolving, and the direction I’m taking my work next, including what’s ahead for the Self-Care Method podcast and a new series focused on modern sales and communication.

If this episode resonates and you’re craving a calmer, clearer relationship with selling and leadership, you can start with Sell Like A Woman – $11. It’s designed for women who want to build sales skill without pressure, scripts, or burnout.

If you’re feeling called into deeper, more personalised support as you navigate business alongside life changes, you’re welcome to apply for 1:1 business coaching here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or join me personally at @therileymay, where I share behind-the-scenes reflections on business, identity, leadership, and building a life-led career.

Thank you for being here and for walking into this new season with me.

This episode is about what modern sales actually look like for women in business now.

We’re no longer selling to buyers who want to be convinced, managed, or pushed through a process. Today’s buyer wants to feel seen, respected, and emotionally safe in the decision-making process, and that requires a completely different skillset.

Inside this episode, I break down the expressive buyer and explain how this client type responds to genuine connection, direct invitations, and communication that feels human rather than strategic. We talk about why resistance in your business is often a signal, not a problem, and how understanding buyer psychology allows you to sell with far more ease and integrity.

I also touch on why personalised communication is now non-negotiable, how real relationships support stronger retention and smoother launches, and why integrity in delivery matters just as much as the way you sell.

If this conversation resonates and you want to start developing modern sales skill in a way that feels aligned and sustainable, you can begin with Sell Like A Woman – $11. It’s designed to help you move away from outdated tactics and build communication-led sales skills that actually convert in today’s market.

If you’re ready for deeper support and want to refine how you sell across all buyer types with clarity and leadership, you’re welcome to apply for 1:1 business coaching here.

If you’re part of a community, team, or organisation and want this work delivered through workshops or a custom curriculum, you can request guest facilitation or bespoke training here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or connect with me personally at @therileymay, where I share ongoing insights around modern sales, buyer psychology, leadership, and building businesses that last.

If this episode supported you, share it with someone who’s navigating sales in this new era and needs this perspective.

This episode is for the woman who knows her work is powerful, but feels like something isn’t fully landing.

We’ve been taught to overthink our messaging, perfect our positioning, and hide behind strategy, when in reality, sales move when you’re visible, embodied, and willing to be in relationship with your audience.

Inside this episode, I share why women buy from you, not just your method, how perfectionism quietly repels dream clients, and what it actually means to sell in a relational, feminine-led way without chasing, forcing, or performing.

This is the foundation of Why She Buys, my 10-day audio experience designed to teach you how to sell through connection, safety, and self-leadership rather than pressure or persuasion. If this episode resonates and you want to deepen this skill, you can join Why She Buys for $97 here.

If you’re looking for a simple entry point into modern sales and communication, you can also access Sell Like A Woman here, which lays the groundwork for selling in a way that feels grounded, ethical, and sustainable.

If you want to stay connected beyond the podcast, you can find me on Instagram at @therileymay and follow Women That Sell here, where I share ongoing conversations around feminine-led sales, leadership, and building businesses that last.

Thank you for being here and for choosing a way of selling that honours both you and the women you serve.

This conversation is for anyone who’s navigating a long-term relationship alongside personal change, illness, or growth that reshapes who you are.

We reflect on the early years of our relationship, the challenges we faced growing up together, and the impact a cancer diagnosis had on both of us at a young age. We talk openly about the emotional weight of that season, the year we spent apart, and how those experiences changed the way we show up for each other now.

This episode explores the importance of communication, emotional support, and allowing space for both people in a relationship to evolve. We share the lessons we’ve learned along the way and how adversity, while never chosen, can become a catalyst for deeper understanding, strength, and connection.

If this episode resonates and you’re navigating big life shifts alongside your business, you’re not alone. So much of the work I do now sits at the intersection of identity, leadership, and building something sustainable while life continues to unfold.

If you’re craving a calmer, more grounded relationship with selling and leadership, you can begin with Sell Like A Woman – $11. It’s designed to support women building businesses that honour both ambition and wellbeing.

If you’re looking for deeper, personalised support as you navigate leadership, business, and life transitions, you’re welcome to apply for 1:1 business coaching here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or connect with me personally at @therileymay, where I share reflections on business, identity, leadership, and life beyond the surface.

Thank you for being here and for holding space for conversations like this.

This conversation is for the woman who feels like she’s been in her head, pulling back, or questioning herself more than usual.

Not because something is wrong, but because something is changing.

I share what’s been happening behind the scenes for me, the moments that felt heavy, the times I questioned everything, and how I’ve continued to hold a business and a brand while moving through personal shifts at the same time.

Inside this episode, we talk about why consistency without alignment creates burnout, what the fear of success actually looks like when it shows up quietly, how personal challenges inevitably leak into business, and how to protect your energy while remaining visible and in relationship with your audience.

This is also a conversation about rebuilding your relationship with growth on your own terms, without forcing yourself to be someone you’ve already outgrown.

If this episode resonates and you’re craving a calmer, more self-led way of selling and showing up, you can begin with Sell Like A Woman – $11. It’s designed to help you build sales skill in a way that honours your capacity, your nervous system, and the season you’re actually in.

If you’re navigating deeper transitions and want personalised support that meets you where you are, you’re welcome to apply for 1:1 business coaching here.

And if you want to stay connected beyond the podcast, you can follow Women That Sell on Instagram or message me personally at @therileymay. I always love hearing what lands for you after an episode like this.

If this conversation spoke to something you’ve been carrying, pass it on to a woman who needs the reminder.

We don’t need to push harder.
We just need to come home to ourselves.

This conversation is about moving your content from being impressive to being effective.

So many women are creating high-effort, educational content and wondering why it’s not converting. The issue isn’t your consistency or your expertise. It’s that your content isn’t helping your audience recognise themselves in the problem or feel guided toward a solution.

Inside this episode, I talk about why conversion matters more than vanity metrics, the key differences between educational content and gap-diagnosis content, and how clarity around your ideal client directly impacts the quality of your enquiries.

We explore how to create content that speaks to client symptoms rather than surface-level topics, why resonance leads to enquiries, and how to shift your messaging so the right women self-identify and move closer to buying.

If you want to refine your messaging and learn how to create content that’s designed to convert, not just perform, you can start with Sell Like A Woman – $11. It lays the foundation for modern sales, buyer psychology, and communication-led content that actually drives revenue.

If you’re ready for more personalised support refining your content, positioning, and sales communication, you’re welcome to apply for 1:1 business coaching here.

And if you want a practical starting point for improving your messaging right now, you can DM me the word “framework” on Instagram. You can connect with me personally at @therileymay or follow the wider conversation at Women That Sell on Instagram.

Thank you for being here and for choosing to build a business that prioritises clarity, integrity and real results over noise.

In this episode, we dive deep into the journey of embracing authenticity and integrity in business. Join me as I share my personal experiences with perfectionism, procrastination, and the importance of moving past fear to create a life and business you truly deserve.

I discuss the recent rebranding of the podcast and my new offer, the Women That Sell Academy, where we focus on integrity-led marketing and building a business grounded in solid foundations. You'll hear about the significance of having a voice, standing for your beliefs, and how to attract your ideal clients through genuine expression.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights on:

• The importance of integrity in marketing

• How to articulate your unique voice and authority

• Building a business that aligns with your values

Remember, you are not alone in this journey. I see you, I acknowledge you, and I’m proud of the work you’re doing. Let’s embrace the process together.

Connect with me:

Don’t forget to subscribe for more empowering content, and I’ll see you in the next episode.