This episode is about life beyond business, and how the way we build must evolve as we do. Pregnancy has brought a new level of clarity around time, energy, and capacity and that clarity is directly shaping how I'm leading, teaching, and structuring everything this year. If you're in your own season of transition or wanting to reconnect with your business from a more grounded place, this conversation will meet you there.

In This Episode

• How pregnancy has shifted my relationship with time, energy, and capacity
• The way clarity in one area of life creates clarity in leadership
• How I'm restructuring the business to reflect what actually matters now
• Why building must evolve as we do and what that looks like in practice
• The leadership lessons that only come through life seasons, not strategy alone

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This episode is a wake-up call for women who feel like they're doing everything "right" but still watching their sales slow down. We're no longer selling in an era where scripts, objection handling, or psychological tactics carry authority. The internet has exposed the entire sales industry and today's buyer is more emotionally intelligent, more discerning, and far less tolerant of manipulation disguised as strategy.

In This Episode

• Why buyers see straight through tactics now and why traditional sales psychology often creates resistance instead of trust
• Why communication skill matters more than strategy ever has
• What's actually happening when people say "I love your content but I don't buy"
• Why your launches feel quieter than they used to and what needs to shift
• How to communicate in a way that women feel safe, respected, and self-led saying yes to

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This episode is about allowing your life to evolve without making it mean something has gone wrong in your business. Pregnancy has brought a deeper awareness of identity, capacity, and self-worth and it's prompted me to re-evaluate how I structure my work, my energy, and my leadership. I talk about the concept of a portfolio career, why separating who you are from how your business performs is one of the most important skills an entrepreneur can develop, and what it looks like to hold ambition and softness at the same time.

In This Episode

• How pregnancy has shifted my awareness around identity, capacity, and self-worth
• The concept of a portfolio career and why separating who you are from how your business performs is critical
• What it looks like to hold ambition and softness at the same time
• How to stay grounded when your body (and life) is changing
• Updates on what's returning, what's evolving, and the direction I'm taking my work next

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This episode is about what modern sales actually look like for women in business now. We're no longer selling to buyers who want to be convinced, managed, or pushed through a process. Today's buyer wants to feel seen, respected, and emotionally safe in the decision-making process and that requires a completely different skillset. I break down the expressive buyer, explain how this client type responds to genuine connection and direct invitations, and why resistance in your business is often a signal, not a problem.

In This Episode

• Why today's buyer wants to feel seen, respected, and emotionally safe not convinced or managed
• The expressive buyer: how this client type responds to genuine connection, direct invitations, and communication that feels human rather than strategic
• Why resistance in your business is often a signal, not a problem and how understanding buyer psychology allows you to sell with far more ease and integrity
• Why personalised communication is now non-negotiable
• How real relationships support stronger retention and smoother launches and why integrity in delivery matters just as much as the way you sell

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This episode is for the woman who knows her work is powerful, but feels like something isn't fully landing. We've been taught to overthink our messaging, perfect our positioning, and hide behind strategy when in reality, sales move when you're visible, embodied, and willing to be in relationship with your audience. I share why women buy from you, not just your method, and what it actually means to sell in a relational, genuine way without chasing, forcing, or performing.

In This Episode

• Why women buy from you, not just your method and what that actually means for how you show up
• How perfectionism quietly repels dream clients (and what replaces it)
• What it actually means to sell in a relational, feminine-led way without chasing, forcing, or performing
• Why sales move when you're visible, embodied, and willing to be in relationship with your audience
• The shift from strategy-led selling to presence-led selling

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This conversation is for anyone navigating a long-term relationship alongside personal change, illness, or growth that reshapes who you are. We reflect on the early years of our relationship, the challenges we faced growing up together, and the impact a cancer diagnosis had on both of us at a young age. We talk openly about the emotional weight of that season, the year we spent apart, and how those experiences changed the way we show up for each other now.

In This Episode

• The early years of our relationship and the challenges we faced growing up together
• The impact a cancer diagnosis had on both of us at a young age and the emotional weight of that season
• The year we spent apart and how those experiences changed the way we show up for each other now
• The importance of communication, emotional support, and allowing space for both people in a relationship to evolve
• How adversity, while never chosen, can become a catalyst for deeper understanding, strength, and connection

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This conversation is for the woman who feels like she's been in her head, pulling back, or questioning herself more than usual. Not because something is wrong, but because something is changing. I share what's been happening behind the scenes for me, the moments that felt heavy, the times I questioned everything, and how I've continued to hold a business and a brand while moving through personal shifts at the same time.

In This Episode

• Why consistency without alignment creates burnout—and what to do when you feel yourself pulling back
• What the fear of success actually looks like when it shows up quietly
• How personal challenges inevitably leak into business and how to protect your energy while remaining visible and in relationship with your audience
• How to rebuild your relationship with growth on your own terms, without forcing yourself to be someone you've already outgrown
• What it looks like to hold a business and a brand while moving through personal shifts

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

This conversation is about moving your content from being impressive to being effective. So many women are creating high-effort, educational content and wondering why it's not converting. The issue isn't your consistency or your expertise. It's that your content isn't helping your audience recognise themselves in the problem or feel guided toward a solution. This episode breaks down why conversion matters more than vanity metrics and how to create content that actually moves people to buy.

In This Episode

• Why conversion matters more than vanity metrics and why high-effort educational content often doesn't translate to sales
• The key differences between educational content and gap-diagnosis content
• How clarity around your ideal client directly impacts the quality of your inquiries
• How to create content that speaks to client symptoms rather than surface-level topics and why resonance leads to inquiries
• How to shift your messaging so the right women self-identify and move closer to buying

Continue the Conversation

Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses.

Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales.

Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram.

Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between.

Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology.

Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

In this episode, we dive deep into the journey of embracing authenticity and integrity in business. Join me as I share my personal experiences with perfectionism, procrastination, and the importance of moving past fear to create a life and business you truly deserve.

I discuss the recent rebranding of the podcast and my new offer, the Women That Sell Academy, where we focus on integrity-led marketing and building a business grounded in solid foundations. You'll hear about the significance of having a voice, standing for your beliefs, and how to attract your ideal clients through genuine expression.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights on:

• The importance of integrity in marketing

• How to articulate your unique voice and authority

• Building a business that aligns with your values

Remember, you are not alone in this journey. I see you, I acknowledge you, and I’m proud of the work you’re doing. Let’s embrace the process together.

Connect with me:

Don’t forget to subscribe for more empowering content, and I’ll see you in the next episode.

Welcome back to the Riley May Podcast! In this episode, we're diving into the exciting launch of my new training, "50K Months on Repeat." Join me as I break down the four essential components you need to scale your business with complete certainty and take the guesswork out of your success.

We'll explore the importance of crafting a compelling offer suite, creating a seamless offer flow, ensuring high-quality offer creation, and implementing effective profit planning. Whether you're a new entrepreneur or a seasoned service provider, this episode is packed with actionable insights to help you achieve your financial goals.

If you're ready to scale your business with ease and confidence, this episode is for you!

Join 50K Months on Repeat

Connect with Riley:

Instagram | @therileymay

Website | www.rileymaycoaching.au

Email | [email protected]