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Building Brand Trust with OkCupid CMO Melissa Hobley
OkCupid Chief Marketing Officer Melissa Hobley has been credited with turning around a languishing brand in her nearly five-year tenure at the dating app, in part by fully embracing inclusivity. “The first part of the comeback was getting your attention and doing that in a bold way,” she says in conversation with Jackie Cooper, Edelman’s …
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By Edelman and Advertising Week
4
88 ratings
OkCupid Chief Marketing Officer Melissa Hobley has been credited with turning around a languishing brand in her nearly five-year tenure at the dating app, in part by fully embracing inclusivity. “The first part of the comeback was getting your attention and doing that in a bold way,” she says in conversation with Jackie Cooper, Edelman’s …
Continue reading "Building Brand Trust with OkCupid CMO Melissa Hobley"
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