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Building brands and community + influencer marketing that actually works with Dee Murthy | E1740
Dee Murthy joins Jason to discuss the origin of the Group Chat podcast before talking about his new startup, Ghost (1:44). They then delve into fostering a community, staying true to your brand, and more! (30:12)
(0:00) Dee Murthy joins Jason
(1:44) The Origin of Group Chat podcast
(11:32) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(13:06) The impact of the Group Chat podcast
(18:49) The premise of Ghost
(22:57) QuickNode - Get one month free by using code TWIST at https://go.quicknode.com/twist
(24:15) Focusing on your customers and raising capital
(30:12) Fostering a community
(37:26) OpenPhone - Get 20% off your first six months at https://openphone.com/twist
(39:00) Understanding your brand’s voice
(46:09) Effective influencer marketing
(52:01) More on Ghost
FOLLOW Dee: https://twitter.com/deemurthy
FOLLOW Jason: https://linktr.ee/calacanis
Subscribe to our YouTube to watch all full episodes:
https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1
FOUNDERS! Subscribe to the Founder University podcast:
https://podcasts.apple.com/au/podcast/founder-university/id1648407190
View all episodes
By Jason Calacanis
4.2
12741,274 ratings
Dee Murthy joins Jason to discuss the origin of the Group Chat podcast before talking about his new startup, Ghost (1:44). They then delve into fostering a community, staying true to your brand, and more! (30:12)
(0:00) Dee Murthy joins Jason
(1:44) The Origin of Group Chat podcast
(11:32) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(13:06) The impact of the Group Chat podcast
(18:49) The premise of Ghost
(22:57) QuickNode - Get one month free by using code TWIST at https://go.quicknode.com/twist
(24:15) Focusing on your customers and raising capital
(30:12) Fostering a community
(37:26) OpenPhone - Get 20% off your first six months at https://openphone.com/twist
(39:00) Understanding your brand’s voice
(46:09) Effective influencer marketing
(52:01) More on Ghost
FOLLOW Dee: https://twitter.com/deemurthy
FOLLOW Jason: https://linktr.ee/calacanis
Subscribe to our YouTube to watch all full episodes:
https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1
FOUNDERS! Subscribe to the Founder University podcast:
https://podcasts.apple.com/au/podcast/founder-university/id1648407190
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