Welcome to the What's Next! Podcast with Tiffani Bova.

This week I have the pleasure of welcoming from Australia, John Dwyer, also known as JD. He is a direct response customer attraction expert who thinks way outside the box. His marketing consultancy business is called the Institute of Wow and JD's mantra is that one's marketing needs to wow prospects. I'm sure you all understand exactly why I invited him to our show but dive into what you should be doing to grow and build a successful business in 2026.

THIS EPISODE IS PERFECT FOR…leaders, founders, and marketers who want to stand out in crowded markets and create real customer loyalty without relying on gimmicks or short-term tactics.

TODAY'S MAIN MESSAGE…most companies say they care about customers—but very few design their business around them. In this episode, we explore what actually separates brands people remember from those they forget. John challenges leaders to rethink how they show up for customers, arguing that sustainable success comes from intentional experiences, not louder marketing.

KEY TAKEAWAYS…

• How small, thoughtful actions can create disproportionate brand impact.

• The difference between being visible and being memorable.

• How leaders can embed customer-first thinking into everyday decisions.

WHAT I LOVE MOST…I loved John's reminder that meaningful differentiation doesn't come from copying what others are doing—it comes from truly understanding your customer and being willing to act on that insight. His perspective reinforces that growth isn't about chasing trends, but about committing to experiences that people actually care about.

Running Time: 30:47

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