FYI - For Your Innovation

Building Brands in the Creator Economy with Oren John


Listen Later

In this episode of FYI, hosts Andrew Kim and Nicholas Grous explore the world of TikTok Shop with Oren Schauble, who shares insights on setting up shop, driving sales, and the advantages of early adoption. We’ll also navigate the realm of drop shipping and third-party logistics (3PL), revealing when and how to utilize each method, and uncover top-notch partners. As we venture further, we’ll uncover the secrets to thriving in a saturated market, finding niches, establishing customer loyalty, and adapting to change. Later, we’ll take a deep dive into the creator economy, exploring opportunities for individuals and companies to monetize talents and its impact on marketing. Finally, we’ll delve into effective brand-building across various channels, focusing on social media success, customer value, appealing web design, and inspiring success stories. Oren provides his insights and tips as we explore success in today’s dynamic retail landscape.

“What’s really important is you can go sell a product to your fans, right? You can say, hey, these people really enjoy my content. They really have built an affinity to me.” @orenmeetsworld
Key Points From This Episode:
  • Exploring the creator economy, opening opportunities for all
  • Emphasizing omnichannel strategy; refining through Direct-to-Consumer (D2C)
  • Unlocking Shopify’s success in easy payments, while TikTok and Instagram are enhancing frictionless buying experiences
  • Choosing products through direct factory contact, utilizing managed services, or browsing platforms like Alibaba
  • Combining value and entertainment for potent social media branding
  • Building an audience early, curating space, and thinking strategically
  • Navigating saturation by finding your unique niche
  • Implementing familiar design elements to foster consumer trust and usability
  • Investing in setting up a TikTok Shop; reaping the benefits it offers
  • ...more
    View all episodesView all episodes
    Download on the App Store

    FYI - For Your InnovationBy ARK Invest

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    381 ratings


    More shows like FYI - For Your Innovation

    View all
    Motley Fool Money by The Motley Fool

    Motley Fool Money

    3,182 Listeners

    Masters in Business by Bloomberg

    Masters in Business

    2,188 Listeners

    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,014 Listeners

    We Study Billionaires - The Investor’s Podcast Network by The Investor's Podcast Network

    We Study Billionaires - The Investor’s Podcast Network

    3,367 Listeners

    Odd Lots by Bloomberg

    Odd Lots

    1,777 Listeners

    The Meb Faber Show - Better Investing by The Idea Farm

    The Meb Faber Show - Better Investing

    932 Listeners

    Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

    Invest Like the Best with Patrick O'Shaughnessy

    2,293 Listeners

    Real Vision: Finance & Investing by Real Vision Podcast Network

    Real Vision: Finance & Investing

    913 Listeners

    Chit Chat Stocks by Chit Chat Stocks

    Chit Chat Stocks

    190 Listeners

    The Intrinsic Value Podcast - The Investor’s Podcast Network by The Investor's Podcast Network

    The Intrinsic Value Podcast - The Investor’s Podcast Network

    554 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    8,912 Listeners

    Barron's Streetwise by Barron's

    Barron's Streetwise

    1,542 Listeners

    The Memo by Howard Marks by Oaktree Capital Management

    The Memo by Howard Marks

    394 Listeners

    Business Breakdowns by Colossus | Investing & Business Podcasts

    Business Breakdowns

    344 Listeners

    BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

    BG2Pod with Brad Gerstner and Bill Gurley

    450 Listeners