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But what many people don’t know is that as wildly successful Cervelo was up until 2011, it was a pressure cooker of constant financial challenges which ultimately led to Cervelo needing to sell the business to Dutch holding company, PON. 2008-2011 saw the perfect storm for Cervelo with the global financial crisis, setting up a professional team that was far more successful than ever imagined, and a private lender which led to the company’s turn of events.
Hosted on Acast. See acast.com/privacy for more information.
By Escape Collective4.8
9494 ratings
But what many people don’t know is that as wildly successful Cervelo was up until 2011, it was a pressure cooker of constant financial challenges which ultimately led to Cervelo needing to sell the business to Dutch holding company, PON. 2008-2011 saw the perfect storm for Cervelo with the global financial crisis, setting up a professional team that was far more successful than ever imagined, and a private lender which led to the company’s turn of events.
Hosted on Acast. See acast.com/privacy for more information.

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