Social Media Decoded

Building Community at Scale: Live with Eventbrite CEO Julia Hartz


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In this special LIVE edition of Social Media Decoded, host Michelle Thames sits down with Julia Hartz, CEO and co-founder of Eventbrite, for a powerful conversation on the future of events, visibility, and real-world connection.

As live experiences make a major comeback, Julia shares why events are no longer a “nice-to-have,” but a core visibility and community-building strategy for creators, entrepreneurs, and brands.

Together, Michelle and Julia explore:

  • How events have evolved as a visibility and growth tool
  • Why real connection is becoming more valuable than algorithms
  • The rise of niche, intimate, and under-the-radar experiences
  • Common mistakes event hosts make — and how to fix them
  • What great leaders and community builders do differently

    Julia also gives a sneak peek into Eventbrite’s 2026 trend report, “Social Study: Reset to Real,” highlighting how the most social generation is redefining connection through:

    • Off-Script Energy — embracing spontaneity and unpredictability
    • Soft Socializing — connection without pressure
    • Layers, Not Labels — blending niches, cultures, and interests for richer experiences

      If you’re building community, hosting events, or looking for new ways to grow your visibility in 2026, this episode is a must-listen.

      This episode was recorded live and is available in audio and video format on all podcast platforms.

      Key Topics Covered
      • Live events as a visibility strategy
      • Community-driven growth
      • Authentic leadership and hosting
      • Event marketing trends for 2026
      • How creators can stand out offline and online

        Resources Mentioned
        • Eventbrite 2026 Trend Report: Social Study: Reset to Real https://www.eventbrite.com/social-study-trends/
        • Eventbrite platform for creators & community hosts
        • If this episode inspired you, share it with a fellow entrepreneur or event host and tag us. Let’s keep building community with intention.


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          Social Media DecodedBy Michelle Thames

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