If you live outside of Australia or if you’re not familiar with the whole bikepacking or adventure racing scene chances are you may not have heard about the small bike and wheel brand called Curve. It’s run by a few mates of mine here in Melbourne Australia and started way back when I was first starting the cyclingtips business and we were all similarly young, ambitious, and blissfully ignorant. So needless to say I’ve taken a keen interest in the growth of the Curve business throughout the years.

It all started in around 2010 when Curve’s earliest founder, Steve was working in a bike shop and got asked all the time for wheel upgrades. At that time the only thing available for after market carbon wheels were basically ENVE, Zipp, and a few others which were a major price leap from high end alloy wheels. Steve started asking himself why a more accessible carbon wheelset wasn’t available, so he started looking around the internet at sites like Alibaba, and eventually found an agent in Taiwan who could connect him directly with open mould carbon wheel manufacturers. He ordered some, tinkered with them, ordered some more, and eventually came up with some wheels he quite liked and was using Jesse as his guinea pig.

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