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Building Homes and Building Legacy: Inside the Bowers Construction Playbook
Sign up for our Rockefeller Masterclass now: https://hub.controlandcompound.com/rockefeller-method-webinar
On this month's entrepreneurial spotlight, Darren and Christina sit down with Caleb Bowers, President of Bowers Construction, to unpack how he went from being laid off, losing $70,000 in a single year, and driving a truck he couldn't afford… to building one of Atlantic Canada's most respected custom home brands.
If you're a business owner, aspiring entrepreneur, real estate investor, or custom home dreamer, this episode is a masterclass in:
-
Building a brand on craftsmanship, trust, and values
-
Choosing value over volume in a "race to the bottom" industry
-
Using Instagram and online reputation to attract dream clients
-
Balancing marriage, family, faith, and business
-
Playing the long game with development and legacy projects
By the end, you'll see exactly how integrity, long-term thinking, and genuine care for clients can build a business—and a legacy—that actually lasts.
Show notes:
0:00 – Introduction to Caleb Bowers 1:30 – Building a brand on craftsmanship, trust & East Coast values 2:31 – Early money motivation & seeing wealth from "arm's length" 4:05 – First job at Highgate Homes: from labourer to general manager 6:52 – Seeing both sides: client vs builder vs landlord 7:55 – Getting laid off and starting Bowers Construction 11:20 – Buying three lots & learning the hard way on spec homes 14:10 – The year Caleb lost $70,000 (and the meeting that changed everything) 16:26 – Choosing value over volume in homebuilding 19:38 – Core values: Be a good person & go the extra mile 22:03 – Kids, marriage, and why business is now second to family 24:16 – "This is home": meaning behind the tagline 28:35 – Instagram strategy & becoming an early adopter 31:29 – Expansion into New Brunswick & rebranding with his brother 34:54 – Rapid-fire questions with Caleb
Connect with Bowers Construction:
WEBSITE: https://bowersconstruction.ca/
INSTAGRAM: https://www.instagram.com/bowersconstruction/?hl=en
BOOK A CALL WITH US NOW: https://www.controlandcompound.com/contact-us
FIND US ON:
INSTAGRAM: https://www.instagram.com/controlandcompound/
TIKTOK: https://www.tiktok.com/@controlandcompound?lang=en
LINKEDIN: https://www.linkedin.com/company/darren-mitchell-associates-inc/?viewAsMember=true
View all episodes
By Control and Compound Financial | BNV MediaSign up for our Rockefeller Masterclass now: https://hub.controlandcompound.com/rockefeller-method-webinar
On this month's entrepreneurial spotlight, Darren and Christina sit down with Caleb Bowers, President of Bowers Construction, to unpack how he went from being laid off, losing $70,000 in a single year, and driving a truck he couldn't afford… to building one of Atlantic Canada's most respected custom home brands.
If you're a business owner, aspiring entrepreneur, real estate investor, or custom home dreamer, this episode is a masterclass in:
-
Building a brand on craftsmanship, trust, and values
-
Choosing value over volume in a "race to the bottom" industry
-
Using Instagram and online reputation to attract dream clients
-
Balancing marriage, family, faith, and business
-
Playing the long game with development and legacy projects
By the end, you'll see exactly how integrity, long-term thinking, and genuine care for clients can build a business—and a legacy—that actually lasts.
Show notes:
0:00 – Introduction to Caleb Bowers 1:30 – Building a brand on craftsmanship, trust & East Coast values 2:31 – Early money motivation & seeing wealth from "arm's length" 4:05 – First job at Highgate Homes: from labourer to general manager 6:52 – Seeing both sides: client vs builder vs landlord 7:55 – Getting laid off and starting Bowers Construction 11:20 – Buying three lots & learning the hard way on spec homes 14:10 – The year Caleb lost $70,000 (and the meeting that changed everything) 16:26 – Choosing value over volume in homebuilding 19:38 – Core values: Be a good person & go the extra mile 22:03 – Kids, marriage, and why business is now second to family 24:16 – "This is home": meaning behind the tagline 28:35 – Instagram strategy & becoming an early adopter 31:29 – Expansion into New Brunswick & rebranding with his brother 34:54 – Rapid-fire questions with Caleb
Connect with Bowers Construction:
WEBSITE: https://bowersconstruction.ca/
INSTAGRAM: https://www.instagram.com/bowersconstruction/?hl=en
BOOK A CALL WITH US NOW: https://www.controlandcompound.com/contact-us
FIND US ON:
INSTAGRAM: https://www.instagram.com/controlandcompound/
TIKTOK: https://www.tiktok.com/@controlandcompound?lang=en
LINKEDIN: https://www.linkedin.com/company/darren-mitchell-associates-inc/?viewAsMember=true
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