Welcome to the What's Next! Podcast with Tiffani Bova.

I'm excited to welcome Lynn Smith to the show this week. She is a media and communications expert who helps high-level leaders turn pressure into presence. A former anchor for NBC News, MSNBC, and CNN Headline News, she now coaches Fortune 500 executives, thought leaders, and entrepreneurs to become magnetic communicators.

THIS EPISODE IS PERFECT FOR…anyone who wants to communicate with more confidence. If you've ever felt held back by self-doubt, overthinking, or fear of saying the wrong thing, this episode will give you the tools to move forward.

TODAY'S MAIN MESSAGE…most people think communication is about what you say, but it's really about how you show up. In this conversation, Lynn breaks down the biggest barrier standing between leaders and effective communication: fear. Fear of being judged, misunderstood, or getting it wrong. Lynn shares how to manage that internal narrative, build a magnetic presence, and communicate with clarity in high-pressure environments.

KEY TAKEAWAYS

• Your presence speaks before you do.

• Communication isn't about words, it's the package the words come in.

• Clarity is a leader's superpower. Before any big communication moment, ask: What do I want my audience to think and feel after hearing me?

• You are a walking billboard for your brand. Every meeting, Zoom call, or hallway interaction signals who you are and how you lead.

WHAT I LOVE MOST…Lynn's reminder that fear is universal, even for people at the very top. She works with wildly successful CEOs and executives, and yet the biggest hurdle she sees isn't capability or content, it's the internal voice telling them they're not ready, not good enough, or one mistake away from failing. It's an empowering reframing: fear isn't a flaw, it's something you can work with and ultimately turn into an advantage.

Running Time: 35:24

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