Pursuing Private Practice

Building & Marketing a Certification Program Summer Innanen & Danni Adams


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Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how their collective approach brings different perspectives and experiences into a rich learning environment.

Join the conversation as they discuss:

  1. Continuous Learning: Certification programs should be flexible and continually updated based on feedback and emerging insights.
  2. Values Alignment: Professionals should align with their values and engage with current events sensitively.
  3. Coaching Skills Matter: Coaching skills, not just knowledge, are vital for effective support in body image coaching.
  4. Transparency and Collaboration: Transparency and collaboration can enhance the development and impact of certification programs.

Danni "Amapoundcake" Adams (https://www.instagram.com/amapoundcake/) is an influencer, writer, activist, body image coach, and sought-after speaker from Sanford, Florida. The audacious body image coach has been invited to speak at Harvard University, University of Ottawa, Bethune Cookman University and more about race, beauty, and other topics. She's been featured on ABC's Tamron Hall Show, Dr. Phil and The Sisaundra Show.

Summer Innanen (https://summerinnanen.com/) is a professionally trained coach who's been specializing in body image, confidence and self-worth since 2014 and has helped hundreds around the world. She is the best-selling author of the book Body Image Remix and host of Eat The Rules - a podcast ranked in the top 0.5% of all podcasts dedicated to anti-dieting, body image, and intersectional feminism.

Sponsor:

✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

Connect with Pursuing Private Practice:

🎉 Instagram: @pursuing.private.practice

📧 Email: Contact Us

Free Resources For Dietitians at Any Stage of Business:

🍎 The Ultimate Checklist to Start Your Private Practice

Free Training: Get Clients Now 3-Day Challenge

👯 Free Workshop: Hire Your Next Team Member

💻 The Pursuing Private Practice Blog

🎙️The Pursuing Private Practice Podcast

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Pursuing Private PracticeBy Jennifer McGurk

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