March 28, 2026

Building Rose Bikes

58 minutes

In this episode we take a deep dive into Rose Bikes - a 120 year old bicycle brand that many of you may not have heard of, and that's about to change. Rose Bikes is a German company that sells direct to consumer, similar to Canyon. Founded in 1907 as a small family workshop, it evolved into one of Europe’s early adopters of the D2C model.

Thank you to my colleague Suvi Loponen for doing this interview. You'll be hearing more from Suvi on this channel much more in the future, so stay tuned!

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