In this episode of the Managing Partners Podcast, Kevin Daisey welcomes Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy dives into the ongoing debate of agencies versus in-house marketing and explains why the most successful law firms don’t choose; they do both. She also shares insights on KPIs, strategy, fractional CMOs, and how managing partners can empower junior marketers to drive real results.

Today’s episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit.