Danny Gruninger from Denver Print House has built one of screen printing's most respected brands: a highly technical and precise print shop that others look up to. So how does Danny think you can build the ultimate print shop? "I really recommend to spend some time on R&D (research & development). You really cannot get complacent," Danny urges. "The one thing that really secured our biggest clients was quality."

If you want to print high-end retail quality prints, you've got to spend the time and energy to develop your skills, technique, equipment, and attitude toward printing. "This industry blends the artistic and scientific. But there's no rules! Don't be afraid to get out of your comfort zone," Danny says.

You've probably seen Danny at trade shows – but if you haven't, he's a die-hard printer that has a world-class eye for detail. His insights and ideas are "straight from the horse's mouth," so to speak – this is a screen printer that's struggled through every challenge and come out on top.

Danny has 5 simple rules for success in building a better print shop:

1. Surround yourself with the right people.

2. Create a product you're always proud of.

3. Create a working environment that promotes a higher quality of life.

4. Continually create and improve your processes.

5. Don't be afraid to break the rules.

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