Some build lead generation power ☢️ stations and others build lame 😒 ducks?

In this episode of Building Your Leader Brand, I sit down with Louise McDonnell to unravel the real secrets behind making social media work for your business. We’re not talking about going viral or racking up likes—Louise shares how even small accounts can drive real, measurable sales

Whether you’re stuck in the ‘nurture trap’ or simply spinning your wheels trying to see a return on your social media efforts, this conversation is packed with insights you can start applying right away. If you’ve ever wondered why your social media followers aren’t converting into paying customers, this episode is for you.

Here’s a quick teaser of three key takeaways:

The one powerful shift you need to make to turn your followers into buyers without being ‘salesy’.

How to create ( and use ) a lead magnet that actually attracts your ideal customer (not just random downloads).

Why growing your email list is the single most important thing you can do to boost your sales—and how to do it right.

About Louise

Louise McDonnell is an award-winning social media strategist, coach, and trainer with over a decade of experience. As a four-time best-selling author, she has helped thousands of businesses transform their social media presence into powerful sales engines. Louise's innovative strategies and creative insights offer a fresh perspective that leads to real, tangible results. Her approach focuses on practical, actionable steps that drive engagement, generate leads, and increase sales. Louise's passion for helping businesses succeed online is evident in her dynamic coaching style and the success stories of her clients.

https://www.sellonsocialmedia.academy/freeguide

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In episode 281 of Building Your LeaderBrand, I sit down with Bill Gentry, an industrial organisational psychologist, leadership expert, and author of Be the Boss Everyone Wants to Work For: A Guide for New Leaders.

Bill shares practical leadership lessons from his experience working with new leaders, emphasising the importance of fit, empathy, and self-awareness.

Whether you're leading a team, your clients, your audience or yourself, Bill's actionable advice can help you become the leader people want to follow.

Key Takeaways:

1. The Importance of Fit: Understanding how personal and organizational values align is crucial to building cohesive, effective teams.
2. DAC Leadership Model: Effective leadership happens when teams have clear Direction, Alignment, and Commitment—a powerful framework for diagnosing and improving team dynamics.
3. Flipping the Script: To become a great leader, you must shift your mindset from “it’s about me” to “it’s about them” and tailor your leadership style to meet the individual needs of your team.

About Bill

Connect with Bill : https://www.linkedin.com/in/williamagentryphd/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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If you run a business then making sure you are front and centre wherever opportunities happen often seems more a matter of luck than design. My business is all about changing that for clients. When I find someone doing smart things which get me excited - I love to share.

In this week’s episode I ‘finally’ had the pleasure of chatting with Cheryl Laidlaw, a exceptional web designer and small business AI educator, who shared her secret sauce for mastering AI tools and leveraging technology to boost productivity and enhance personal branding.

We also spake about some crazy smart, simple SEO / lead gen hacks you can literally steal ( or recreate 🙄 ) and - yes there’s more - some networking strategies which will drop you right into the centre of where the opportunities happen.

Episode Highlights:

Mastering AI 🤖 Prompts: Cheryl emphasises the crucial role of crafting effective AI prompts to achieve accurate and useful outputs. By mastering this skill, professionals can significantly streamline their workflows and create high-quality content with AI's help.

Networking 🤗 Synergy: Cheryl co-founded the "Work the Room" networking event, showcasing the power of blending in-person interactions and an online presence. This approach not only fosters deeper connections but also amplifies business opportunities and trust within professional communities.

Niche 🎯 Focus for Success: Specialising in a niche, particularly in industries like the medical field, can elevate a brand's credibility and trust levels. Cheryl shares how her strategic focus on building websites for medical professionals has created substantial success and continuity for her business.

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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In this episode of The Personal Brand Business Show, I had a conversation with Laura Ora, a speaker and coach from Pennsylvania. Laura shares her journey of transitioning from a successful branding agency to pursuing full-time speaking and offers profound insights on personal growth, authenticity, and professional evolution.

Laura's mission is to discover and then empower people to embrace what they 'really' want and overcome mental barriers that hinder their progress towards those previously 'unreasonable' goals.

This interview is a lot of fun.

🔑 Key Takeaways 🔑

Authenticity Over Professionalism: Laura emphasises the value of being your authentic self in both personal and professional settings. She explains how portraying her true self led to greater satisfaction and more fitting opportunities—proving that authenticity attracts the right clients and prevents burnout.

Action Breeds Opportunity: Both Laura and I discuss the importance of taking decisive action to discover new paths and opportunities. Movement and exploration are crucial for personal and professional growth, highlighting that clarity often comes through action rather than overthinking.

Embracing Individuality: Laura advocates for individuality and authenticity, encouraging people to draw inspiration from others while adapting it to their unique context. She stresses that understanding and embracing what makes you different is essential to avoid burnout and foster continuous growth.

About Laura

LauraAura is a Speaker and Mindset Coach for driven women, guiding them to learn how to honor their energy and truly listen to what they want instead of what they’ve been taught they should. Laura is a vibrant speaker, coach, author, and host of The Gutsy Podcast, a Top 100 Podcast, and all-around visionary. She’ll be the first person to push you out of your comfort zone and the last to hug you as you head to the next level of your life.

Laura online : http://www.lauraaura.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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In this episode I'm chatting with Jenna VanLeeuwen about the often-overlooked aspects of financial strategy that can make or break your business. From balancing work you love with essential growth activities like sales and marketing to planning for future financial stability, this conversation is packed with practical advice and wisdom.

🔑 5 Keys that Listeners Will Learn

1. Optimising Business Levers - Discover how to utilise your business levers for financial freedom and why it’s crucial for your long-term success

2. Quarterly Planning System - Jenna shares her game-changing quarterly planning system that can significantly reduce stress and improve time management.

3. Proactive Financial Management - Learn the importance of forward planning and forecasting to avoid unexpected tax bills and financial stress.

4. Personal vs. Business Finances - Understand the interconnectedness of your personal and business finances and how to manage both effectively

5. Building Financial Buffers - Explore strategies for creating financial buffers that provide security and flexibility.

Aout Jenna

I help online business owners, digital creators, influencers, and consultants create a life they love. Aligning Wealth is the financial advisor chosen by: Course and content creators, Influencers, and consultants We’re their go-to financial partner, helping them optimize their finances, increase their impact, and provide the support they need to build their ideal lives. For many of my clients, this means avoiding paying unnecessary tax, thoughtfully managing investments, building sophisticated retirement strategies, and navigating liquidity or exit events. Above all, I help entrepreneurs optimize their success to create long-lasting wealth in line with their values and vision.

https://aligningwealth.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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In the latest episode of The podcast, I sat down with Kris Ward to talk about how entrepreneurs approach their business time, team, and toolkit management. Kris shares some real belters on reducing work hours, improving productivity, and the vital role of Virtual Assistants (VAs) can play when you get it right.

🎙 Key Takeaways:

- Team Building & Efficiency:

The importance of building a supportive team and integrating streamlined processes. By incorporating VAs into leadership training and daily operations, many business owners can reclaim their time and achieve work-life balance.

- Debunking the Hard Work Myth:

Kris challenges the glorification of excessive effort in entrepreneurship, suggesting that suffering isn’t a prerequisite for success. Efficient delegation and proper support systems create more opportunities for growth without burnout.

- Strategic Time Management:

Through personal experience, Kris explains how systems and “super toolkits” can significantly boost efficiency, allowing entrepreneurs to focus on strategic tasks rather than getting caught up in daily grind.

freegiftformkris.com

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Today on The Personal Brand Business Show I'm speaking with Sean Osborne who shares his journey from homelessness to building a multimillion-dollar tech company by age 30.

Sean broke down the importance of having a solid email list as an unshakeable business asset and we delved into mindset mastery, the impact of surrounding yourself with successful people, and ( you won't want to miss this ) how mirror neurons influence our behaviour.

Sean also gave us a sneak peek into his upcoming book on human potential. Don't miss his very practical insights on challenging your limiting beliefs ( yes - you have them ) and the power of acting as if you’ve already made it!

https://www.thinkingbigcoaching.com/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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This week on the podcast I'm speaking with incredible productivity mentor, Louise Miller! We delved into the secrets behind maintaining sanity while launching multiple ventures, the critical importance of starting where you are, and the magic of focusing on the essentials.

In this episode, Louise and I tackled various topics, from tackling the shiny object syndrome to creating a crystal-clear vision for your life and business. Here are just a few of the golden nuggets you'll discover:

🔑 Key Takeaways:

1. How to Launch Big Initiatives Without Overwhelm: Discover how one person successfully launched a beta programme, a personal podcast, and a summit with 35+ speakers within just three months—without burning out! 💥

2. The Power of Incremental Growth: Louise and Bob discuss why starting where you are and growing step-by-step is the secret sauce to long-term success.

3. Beat the Shiny Object Syndrome: They dive into how to resist the lure of the "next big thing" and focus on consistently making offers that matter. 🚀

4. Maximise Your Productivity: Learn Louise's top strategies for managing your time and maintaining your focus, ensuring that you spend it on high-impact tasks aligned with your goals.

5. Clarity and Intention Are Everything: Louise shares how slowing down, making intentional choices, and aligning your daily activities with what truly matters can transform your business and life. 🌼

bettylouonline.com

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Great franchises are some of the best thought out and process driven business on the plant and if we know anything about business success - it's largely down to having great systems and following them.

This week on the Show I'm joined by one of the world experts on franchise success, Leslie Kuban. We talk about her work helping people make the transition into franchising, her franchise education work and her consulting helping people fully leverage the franchises they own.

We also talk about her journey from owning a Mailboxes Etc to becoming a household name in the Franchising.

Some key takeaways.

📈 Personal Branding Motivation: Cultivating a strong personal brand within your franchise is crucial. Personal relationships and local presence can set you apart.

🔄 Systematisation and Training: Franchise systems offer varying levels of support in terms of systematisation and training. Leveraging these can help streamline operations and enhance visibility.

💰 Financing Fundamentals: When financing a franchise, a cash injection of 10-30% is typically required, along with good credit and a personal guarantee. Various options like equity lines or retirement plans can be explored.

⚖️ Understand Complexity: Franchising is not a quick success route. It involves significant complexity, cost, and a long-term commitment. Entrepreneurs must recognise this before diving in.

🤝 Collaborative Success: Collaborative skills, patience, and business acumen are key for success. Support and cooperation among franchise owners can enhance the overall experience and success rate.

https://www.linkedin.com/in/lesliekuban/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

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I'm thrilled to bring you another episode of The Personal Brand Business Show! 🎉 This week, we're talking with Brian Herriot, a seasoned management consultant who helps corporate professionals plan their escape to financial freedom using the getaway car of independent consulting.

🎧 Episode Overview:

In this episode, Brian dives into his journey from big-firm consulting to the flexible, fulfilling life of an independent consultant. He shares his secrets to creating a balanced and successful career while maintaining personal fulfilment.

🔑 5 Key Takeaways You'll Gain:

1. The Power of Relationships: Learn why maintaining strong personal connections and seeking referrals can be the cornerstone of a successful consulting business.

2. Clarity in Target Audience: Discover how focusing on successful individuals seeking meaningful career changes can lead to more fulfilling client relationships.

3. Reevaluating Life Goals: Understand the 'happiness curve' and how rethinking your goals in your forties can pave the way for a more satisfying career realignment.

4. Lifestyle Freedom Equation: Brian's unique framework for balancing work and investment income to achieve the lifestyle and legacy you desire.

5. Authority in Consulting: Get insights into how writing a book and collaborating with a specialised team can bolster your credibility and business growth.

📢 Ready to dive in?: https://www.amplifyme.agency/brian-herriot

https://www.choosyconsultant.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.