In this episode, Dr. Jeremy Ciano shares insights into his journey in pediatric optometry. Dr. Ciano moved to Indiana and started an adult clinic 18 years ago, expanding into pediatric care 12 years ago. Now with four practices, he discusses the unique challenges and rewards of pediatric eye care. Highlights include essential qualities for pediatric specialists, the significance of compassionate staff, and effective marketing strategies, particularly the benefits of consistent communication with pediatricians. Dr. Ciano also emphasizes the importance of creating an inviting environment for children and the importance of balancing fun and professionalism in pediatric care.

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