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Unlock the secrets behind successful content strategies in the estate agency world with the legendary Chris Watkin, renowned for his "Watkin sofa chats." In this episode, Chris sits down with hosts Mark Burgess and Rob Brady to reflect on over 11 years of his iconic interviews and shares what keeps him motivated to showcase the DNA of great estate agencies.

We dig into the heart of the estate agency scene, exploring why agents do what they do and how they can elevate their businesses today. Chris also reveals insights from the countless videos he’s recorded, offering a unique "house analogy" that illustrates what’s truly needed to build a strong and sustainable agency—not just renowned strategies, but a fresh perspective that encourages agents to think differently.

From crafting storytelling-driven content to adapting to changing audience preferences, this episode unpacks actionable ways to stand out in a crowded market. Chris highlights how meaningful content, with the right technology, creates opportunities for long-term growth, turning interest into genuine trust and connection.

Whether you're seeking inspiration, practical advice, or a deeper understanding of what it takes to thrive in estate agency in 2025, this episode delivers on all fronts.

Tune in to reignite your passion and take your strategy to the next level.

Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. 

With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. 

www.iceberg-digital.co.uk