What makes a great business book and how do you make practical advice on a subject like accounting a riveting read? What makes you more likely to read a business book - a top business leader's journey to the top, like Sheryl Sandberg or Phil Knight of Nike, or one offering simple 'how to' advice. And what is the business model of business books themselves - do they sell loads of copies, or are they more about building up a public brand?Join Evan Davis and guests , in the final programme of the current series, to learn about some great business reads and how business publishing is thriving. GUESTSMargaret Heffernan, Author, Uncharted. Former CEO and Entrepreneur. Alison Jones, publisher Practical Inspiration Publishing and Presenter, The Extraordinary Business Book Club PodcastHelen Kogan, Managing Director, Kogan Page, Business Book PublisherPRODUCTION TEAM: Producer: Julie Ball and Simon Tulett
Editor: China Collins
Sound: James Beard and Graham Puddifoot
Production Co-ordinators: Sophie Hill and Siobhan Reed.

What makes a great business book and how do you make practical advice on a subject like accounting a riveting read? What makes you more likely to read a business book - a top business leader's journey to the top, like Sheryl Sandberg or Phil Knight of Nike, or one offering simple 'how to' advice. And what is the business model of business books themselves - do they sell loads of copies, or are they more about building up a public brand? Join Evan Davis and guests , in the final programme of the current series, to learn about some great business reads and how business publishing is thriving. GUESTS Margaret Heffernan, Author, Uncharted. Former CEO and Entrepreneur. Alison Jones, publisher Practical Inspiration Publishing and Presenter, The Extraordinary Business Book Club Podcast Helen Kogan, Managing Director, Kogan Page, Business Book Publisher PRODUCTION TEAM: Producer: Julie Ball and Simon Tulett Editor: China Collins Sound: James Beard and Graham Puddifoot Production Co-ordinators: Sophie Hill and Siobhan Reed.

Business Books

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way.  Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4. You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers. The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers. You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk. The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge.&nbsp;They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product.And our guests will share their stories of success and failure along the way. &nbsp;Podcasts are published every Thursday. And as well as being a podcast, we are also available every Thursday afternoon and Tuesday evening on BBC Radio 4.&nbsp;You can now also listen to The Bottom Line on a smart speaker. If you want to listen, just say "Ask BBC Sounds to play The Bottom Line”. It works on most smart speakers.The Bottom Line has published a spin off series - Decisions That Made Me - where Evan asks entrepreneurs and business leaders about the most crucial moments in their lives and careers.&nbsp;You can watch these episodes here: https://t.ly/oJ8lW. Got a question or a comment? Get in touch with Evan and the team on email at bottomline@bbc.co.uk.The Bottom Line is produced in partnership with The Open University and is an EcoAudio certified production.

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