Business Essentials

If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises.

Business Essentials Daily is produced by:

SoundCartel
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Stand-downs, shedding jobs, reducing staff pay – there are so many hard decisions for employers hoping to see the other side of COVID-19. And navigating the employment rules ain’t easy. So, what’s key to keeping you clear of the Fair Work Commission?

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Despite the upheaval from COVID-19, can businesses find opportunities in the current crisis? Indeed they can, insists sales guru, Sue Barrett, who has specific ideas sales people can implement right now in their businesses. She also has tips on how to keep you sales team engaged and productive while they're working remotely.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How would you like to be on the front page of the paper without having to pay for it? It starts with having something to say. Nicole Ashby's heart was racing and her palms were sweaty when she first spoke on radio about the impact of a fly-in fly-out workstyle on the families left behind.

That was the first of many hundreds of media interviews she performed as Founder and Director of FIFO Families. The exposure was the equivalent of hundreds of thousands of dollars in paid advertising – all free! To gain this kind of exposure for themselves and their business, Nicole explains how business people can and should approach the media.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

It wasn’t all that long ago that you could rely on what worked in the past to take you into the future. But, with the rate of change in technology, you can't necessarily rely on your past strengths.

That's according to business futurist Gihan Perera, who says the biggest change to your business will potentially come from outside your industry and from businesses that might not even exist today. He says there are three things to determine whether your own business is vulnerable. You must ask yourself if your business is fast, flat and free.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Apple worked hard to keep things simple - we see it everyday in its products and its success. From the man who named the iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, Creative Director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity, in a complex business world.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Through no fault of their own, some businesses are struggling to fulfil contractual obligations as a result of COVID-19. Can businesses be still expected to uphold contracts written before the crisis? Lawyer Grant Guenther outlines some options, including force majeure and doctrine of frustration. Also Grant explains what businesses should be mindful of when drafting new contracts.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Becoming an authority in your field of expertise and making a heap of money in the process – now that’s not so easy. Why not shortcut the process and learn the lessons of a master at the game? Tom Matzen has spent years perfecting the art of guaranteed scalable success and he loves sharing his lessons with other aspiring entrepreneurs.

Reference

Entrepreneur Empowerment Institute Scholarships:
https://entrepreneurempowerment.org/scholarship/

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Former AFL footballer Wayne Schwass has spent decades dealing with depression and anxiety and so he knows first-hand the debilitating effects it can have on one's personal and professional life.

Today, Wayne's a mental health advocate through his organisation, PukaUp, helping to spread the word and provide support about mental health issues in the workplace. He tells his own story and what can be done to alleviate the difficulties people can have with depression and anxiety.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Engaging with your audience is imperative at the best of times, but during the worst of times, what’s the best way to continue to do that? Here are 6 ways that businesses can engage their customers during the coronavirus, that can be done right now and at low cost.

Reference

Shira Levine - 'Six Reasons to Engage Your Customers During the Coronavirus' https://bit.ly/2TeH9nq

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.