Business Essentials

Because fewer of your competitors are doing it, your marketing efforts during an economic downturn can help capture larger market share. That’s according to Christopher Melotti, Founder and CEO of Melotti Content Media. Rather than cutting marketing budgets, he says, businesses should audit and reassess their strategies to identify and eliminate inefficiencies. High-quality, personalised content that demonstrates expertise is more effective than generic, shallow content, especially in building credibility and attracting clients.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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An effective website is not a set-and-forget online brochure. Its purpose should be to convert visitors into leads, through good design, conversion mechanisms and clear content. Amy Miocevich, co-founder of Quarterback, guides us through her 7 essentials of a high-performing website, including the six-second impression: if a visitor doesn’t understand what you sell within six seconds, then it’s never going to happen.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider.

Luke Faccini, Founder and Brand Strategist of The Sponge branding agency, says sometimes a name change is unavoidable when you move into new markets, for example, and your current name won’t work. Luke takes us through some of the biggest mistakes businesses make when changing their names. If you’re going to embark on the process, he says, it’s a big step and you may as well get it right.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

When someone’s emotional or psychological needs are unmet, they may adopt a victim mentality as a way of drawing attention to themselves. This behaviour is an insidious workplace issue. Its impact can be just as destructive as that of bullies and narcissists, and can ruin company culture. Roxanne Calder, Managing Director of recruitment firm EST10, explains what behaviours to look out for and how to deal with the perpetual victim.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you have a client who owes you thousands of dollars or more and who is not returning your phone calls or messages, what can you do? There are several options, says Paul Cott, Principal at Law on Lydiard. Engaging a lawyer or a debt collector is a last resort, which may not necessarily guarantee you getting your money back. You can go to court and win, and still be out of pocket. Paul details the options available, including instalment orders where, as the term suggests, a court orders a payee to pay in instalments over time.  

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A large number of Australian employees are turning up to work unwell due to depleted sick leave and cost-of-living pressures. With no remaining sick days, they go to the office feeling unwell because they can’t afford unpaid leave. Those are the findings from a recent survey from people2people recruitment. Suhini Wijayasinghe, Head of HR Solutions at the company, says the survey underscores the potential lack of flexibility offered by many organisations. She offers some solutions, including greater education on leave policies, promoting flexible work arrangements and providing health and wellness programs.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too many client presentations are self-serving with badly organised and complex content. Moreover, great ideas are often lost in a sea of slides that don’t connect with the audience. That’s according to David Fish, a globally recognised strategist and business leader, who’s worked with some of the world’s largest advertisers. He’s also author of ‘What it takes to create winning presentations’, in which he details his four keys: be clear, concise, compelling and simple.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Numbers have a magnetic effect on people and can anchor their behaviour. Behavioural specialist, Bri Williams discusses a golf study which found that professional golfers tended to take fewer strokes when the same hole was labelled as a par four compared to when it was labelled as a par five. The implications of this research extend beyond golf and into daily business life. It highlights how expectations are framed can significantly influence behaviour. Objective reality may be less important than the subjective perception of difficulty.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How does a busy business person slow down and take back control in a world of constant noise and interruption? Occupational therapist, Angela Lockwood, addresses those issues in her book 'Switch Off: How to find calm in a noisy world'. She has espoused everyday activities to cut out the clutter and bring focus back into our lives, including breathing exercises, outdoor play, healthy eating, laughing and meditation.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Whether you’re new to the investment game or not, investing without proper planning or financial organization can lead to poor outcomes. Former financial advisor, Glen James is host of the successful Retire Right podcast and author of ‘The Quick-Start Guide to Investing’. Glen spells out his five steps to an investment strategy: setting goals, determining the time horizon, choosing investment styles and options, assessing risk tolerance, and selecting the appropriate ownership structure. Before investing, ensure you have a solid financial base, including a budget, emergency fund, and no consumer debt.

References:

Retire Right:
https://www.retireright.com.au/

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.