Business Essentials

Now is the perfect time to reassess your current marketing strategy for the year ahead. Now's the time to reflect on the last six months, make adjustments and revise new targets. Christopher Melotti, Founder and CEO of Melotti Content Media, walks us through his 10 steps to kick-start a mid-year marketing plan. He says it’s important to regularly measure and adjust the marketing plan based on data and your business goals.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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With so many marketing channels to choose from, how do you know which is the right one for you and your business? How do you turn strangers into paying customers? Well, rather than a scatter-gun approach, the best strategy is to choose one marketing channel for 90-days with 100% commitment. Amy Miocevich, Founder of Lumos Marketing says, if it doesn’t work, then move on to something else. If it does work, terrific! Keep that channel spinning while you focus on the next channel. Marketing doesn’t have to be expensive, she insists, you can do it in-house on a shoestring budget.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With employment remaining low at close to 4%, employers still continue to face sharp competition for talent. Added to that is the recent increase in the national minimum wage. Stephen Roebuck, Associate Director of Advice & Consultancy at Employsure, says although the wage increase impacts only a small percentage of workers directly, it affects a significant portion of the workforce through modern awards, creating challenges for small business owners in terms of compliance and cost management.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Living up to the expectations of others can be a heavy weight. From childhood to our working lives and beyond, we’re largely driven by what’s expected of us. But what if those expectations tie us down and prevent us from reaching our dreams? As a keynote speaker, author and mentor, John Di Natale knows first-hand about managing expectations of others and going his own instead.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too many superficial fads, like juice diets and fitness gadgets, permeate the self-help market. They do nothing in the long-term for a healthy and happy life. Jim Penman, founder and CEO of Jim’s Group, wants to change the way ordinary Australians approach their lives. He has started a new division with renowned life coach, Sue Thomas. The new franchise is called Jim’s Life Coaching, specifically focusing on a method that involves changing one's way of thinking rather than just providing practical advice. Jim, now in his seventies, attributes his own energy and happiness to a disciplined lifestyle including regular exercise, a mostly vegetarian diet, intellectual engagement, and a strong social and family life.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Have you been relying too much on a handful of your most diligent employees, to do everything in the business? You’re leaning on them to complete projects and deliver results daily. Well, you risk leaving them frustrated and burnt out. That’s according to Ishan Galapathy, an expert in operational excellence, mentor and author of ‘Unlock: Engage the Seemingly Disengaged’. The challenge, he says, is finding the right key to unlock the potential of rest of the team.

Reference:

Ishan's 'Unlock: Introductory Overview':
https://unlockbook.com.au

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

When it comes to influencing people to change their behaviour, we tend to use logic. That doesn’t work, says behavioural specialist Bri Williams. Humans are emotional creatures: we’re lazy, scared and confused, she insists. By lazy, she means we’re creatures of habit and therefore behaving in a new way takes effort. We’re scared because we don’t want to try something different in case it fails. And we’re confused, because we don’t know where to start. Believing that we’re rational is the biggest of the many behavioural myths that Bri outlines in this episode.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Sales teams tend to focus a lot on efficiency, for example, how to make cold calls, how to overcome objections, and how to spot a good lead. But by focusing solely on efficiency, they’ve forgotten about the importance of effectiveness. Entrepreneur, Roy Osing says that rather than being comfortable with sub-par performance, sales needs to be transformed into a strategic asset, demonstrating outstanding behaviour that gets customers raving.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How often do we hear that there’s never enough time in the day? Often, right? Well, perhaps if those meetings were purpose-driven, you and the team could get more of the important work done. Leadership and productivity expert Scott Stein says it might help to adopt one of four meeting types – that way, the attendees’ time isn’t wasted and you can achieve greater outcomes.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Despite all the noise and fury in the media about inflation, cost-of-living and other economic problems, the investment landscape is as good as it’s ever been. That’s according to stock expert Elio D’Amato, analyst at Stockopedia Australia & NZ. In terms of the share market, he highlights the strong performance of large companies and the opportunities in sectors such as insurance and technology. It’s important for the savvy investor, he says, of understanding market trends and investing in diverse and resilient assets.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.