Business Essentials

How does your brand stand out from your competitors? Do you use tired, cliched images on your website, or are you a bit more creative? Brand creator and consultant, Bec Hughes, says to succeed in brand design, you need to provide memorable experiences for your potential customers.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Few could  have guessed that an overweight young man with an eating disorder would go on to found one of Australia’s most popular fitness brands, but that’s Aaron Smith’s true story. In this episode, the founder of KX Pilates discusses his new book, “Define Yourself: When Passion, Purpose and Business Collide.” Aaron overcame immense personal and business setbacks to start a company that now includes more than a hundred studios in six countries. He explores the highs and lows that shaped both his personal and professional journey, in a memoir that serves not just as a business guide but as a testament to resilience, self-discovery, and the importance of humility in leadership.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Being a coach and umpire at the highest level of elite AFL sport has taught Jeff “the Giesch” Gieschen a thing or two about leadership and the nurturing of star performers. Now he’s transferring those lessons to the business world. Leadership’s tough, he’ll tell us, but fairness, empathy and team spirit are paramount if you want to move from good to great.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

When it comes to the cascade of AI tools entering the market, be wary of relying too heavily on them to communicate with your audience. Customer service legend Barry Urquhart insists there is nothing more frustrating than having to deal with AI bots, when all customers or clients want is to speak with a real human. While AI can enhance efficiency and productivity, he says, it should be used to complement human interaction rather than replace it. So, before investing in new AI technologies, businesses should assess and optimize their existing resources and capabilities.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

More than 60% of Australians over 18 years old have a LinkedIn profile. While the popular social media platform is ideal for sourcing and developing business leads, most people don’t use it effectively, according to Karen Tisdell. Karen helps people to craft their LinkedIn profiles and offers lessons on building connections through the platform. To generate leads Karen recommends proactively searching for potential clients, personalising connection invites, and building relationships through engagement. Investing 5 to 10 minutes a day, she insists, can yield major results.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

When dealing with government, business owners should be concise, polite, and persistent. That’s according to the Director of Unravelling Red Tape, Elaine Abery, whose spent her career battling the bureaucracy on behalf of businesses. She says owners shouldn’t be afraid of governments or the big businesses they’re having trouble with, and that change — even legislative change — is possible with the right approach.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As we head into another year, have you wondered how other businesses are handling their HR function? Karen Gately, Founder and CEO of Corporate Dojo, reflects on the most important trends in HR and workplace culture right now. They include embracing technology – in particular AI – to enhance the employee experience from onboarding to performance management. Other trends include leadership, hybrid workplaces, DEI (diversity, equity and inclusion) issues, and supporting employee well-being and mental health.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Like it or not, customers are always measuring the way they’re treated. The way they feel could be the difference between returning or not. That observation is from customer service guru and CEO of ServiceQ, Jaquie Scammell. To improve customer service, you need to change specific habits. In this episode, Jaquie outlines some tips from her book, ‘Service Habits: 21 habits to transform your service culture’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Monash University economist Professor Robert Brooks explains why it is that Australia, and the world, avoided a widely forecast recession in 2023. Professor Brooks highlights the unexpected resilience in economic growth, attributing it to factors like sustained demand for Australian commodities and the quicker-than-expected relief of supply chain issues. He also delves into the intricate balance of monetary policy, global influences, and domestic economic management. He suggests that while growth rates have tapered off, there's cautious optimism for 2024.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

So many different online tools are now available to plan your workday and record the important elements of your business. But whether you use them or old school pen and paper, it’s crucial to record your thoughts, or risk forgetting what you’ve done or the goals you’re trying to achieve. Productivity guru Les Watson explains why he’s a fan of record-keeping and setting time aside for review and reflection.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.