Business Essentials

This year’s Australia Day holiday fell on a Thursday. Some employees around the country saw that as an opportunity to take a sickie, and have an extra-long weekend. But, other’s were genuinely ill. As a boss, how do you know if someone’s being legitimate? Karen Gately, CEO of Corporate Dojo, says it’s important to have open and honest conversations, in person. Employers should have policies in place and everyone should understand their obligations under the law.

Business Essentials Daily is produced by:

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Is your workforce as diverse as the customers they serve? It’s an important question to ask. As a Diversity & Inclusion and Culture Transformation Consultant, Hamid Senni explains how diversifying your workforce can lead to new efficiencies and a better customer experience. Hamid emphasizes that diversity goes beyond race and gender, encompassing various characteristics such as age, abilities, and experiences. He highlights the benefits of a diverse workforce, from understanding customer needs to fostering innovation and adaptability.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Failure isn't something we should avoid at all costs – on the contrary, failure is a powerful force on the journey to success. Entrepreneur and key-note speaker, Gabe Zichermann, says if you don't feel the fear of failure, then you're not pushing yourself hard enough. In other words, fear often indicates you're on the right track.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Understanding your clients’ needs and desires is a crucial step in the sales process. And it’s only through asking the right questions and having the ability to listen well, that you can source this information. That’s the first of five steps to increasing sales convertions.

Sales and business strategist, Maree Kirkpatrick says pricing and bundles should be tailored to meet specific client requirements. Asking for the sale shouldn’t be considered pushy or salesy. Objections should be seen as opportunities to provide additional information and to address concerns. And the final step, onboarding, is critical to creating a positive client experience and to encourage referrals.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Each year, leading sales advisor Sue Barrett reveals the top sales and business trends. For 2024 those trends embrace the concept of collaboration. To be effective, you needn’t choose between being a hunter or a gatherer, or a manager or leader. These binary choices are not helpful, Sue says. You can be both profitable and ethical, an effective leader and manager, and combine human capability with technology for better business.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Apple worked hard to keep things simple - we see it every day in its products and its success. From the man who named the iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, Creative Director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity, in a complex business world.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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No matter how tough times are – and we’re facing economic challenges right now – there is always opportunity. That’s according to Andrew Griffiths, entrepreneurial futurist, keynote speaker, and best-selling author. It’s up to us to adapt in the face of change, he says, and be proactive in chasing those opportunities. He provides seven practical steps you can take to guide your business to new heights in 2024. Importantly, you need to take action now!

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

What’s worse than having people talk about you behind your back? In a business sense, it can be worse if nobody’s talking about you at all. So, if you want your brand spoken about, it’s best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

COVID-19 has impacted the way we buy – we’ve embraced online shopping not just for convenience but in the hope of finding the best deals. Now, with cost-of-living pressures, and the rise of subscriptions services, the infrastructure required to accommodate this switch in consumer buying habits has had to adapt.

Richard Thame is CEO of CouriersPlease, Australia’s leading franchised parcel delivery service. He says sales events – like Black Friday and Christmas sales – play a major role in how consumers plan their purchasing behaviour. To survive in the fast-changing retail landscape, Richard says businesses should focus on understanding their customer, providing value, and investing in technology.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As president, Roy Osing guided Canadian telco Telus Communications to $1 billion in sales. He identifies six major drivers that helped to achieve that growth, including differentiation, planning, and championing the frontline staff. He insists that there are no silver bullets – running a business is a game of inches.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.