Business Essentials

Some of Australia’s best-known and largest companies are some of the worst exemplars of customer service. That’s according to Milton Collins, Principal of The Action Business Coach. He says one of the biggest mistakes is forgetting or ignoring what the customer wants. Milton discusses all this from his book, ‘Delight, Disrupt, Deliver: Grow your business using the power of small surprises’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Business owners can be their own worst enemies if they have a fixed mindset. That’s the view of Tristan Wright, a business coach and founder of Evolve to Grow. He says the way we are brought up can give us a blinkered view of the world and our own abilities. Tristan also says self-belief, the development of good habits, thinking laterally and embracing challenges can all be ways to remove obstacles in the life of a small business owner.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Without doubt, there has been an increase of burnout across the board in recent years. That’s according to mindfulness and high-performance coach, Melo Calarco, who says much of it comes from a residual fatigue, or a hangover, from the pandemic. Melo’s book, ‘Beating Burnout Finding Balance’, offers tools to achieve mindfulness. And, he shares inspirational stories of his trekking adventures in remote corners of the world that have transformed how he himself deals with tricky situations.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

What does it take to lead a leadership organisation? Well, former AFL player and two-time Hawthorn Grand Final winner, Dean Anderson explains why in 2022, he took the role of CEO at Leading Teams. Leading Teams is an organisation well known for its leadership and high performance models, that have had a huge impact on businesses across so many industries, including media, education, government, utlitlies and most publicised - on elite level sporting teams.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

This is the 1,000th episode of Business Essentials Daily! So we stop, and discuss with Nick Schildberger, Managing Director of SoundCartel, why we started the podcast, how we navigated the pandemic, and reaffirm our focus on providing SMEs the information they need to grow their business, during the rollercoaster economy of the last four years.

Nick also takes a look at podcasting as a medium and its impact on business over time.

References:

• We’d really appreciate you rating and reviewing this podcast at the link below, or wherever you are listening now:
  https://podcasts.apple.com/au/podcast/business-essentials-daily/id1511116318

• Listen to the ‘Great Australian Detour Kids’ Cast’:
  https://soundcartel.com.au/work/subarus-great-australian-detour-kids-cast/

• Listen to ‘The Churchill Collective’ podcast:
  https://soundcartel.com.au/work/the-churchill-collective/

• Listen to ‘Podcasting Essentials’
  https://soundcartel.com.au/podcast/

• Australian podcasting statistics from Edison Research’s The Infinite Dial 2023 Australia:
  https://www.edisonresearch.com/the-infinite-dial-2023-australia-from-edison-research/

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

As a business owner, it behoves you to work on those activities that bring in a better return on investment. Don’t do the menial, repetitive stuff, when you could be delegating to someone else in your business, says productivity expert, Les Watson. As a leader, you should be working on your business – bringing the dollars in – not in the business. Les Watson shares his prioritisation system which ensures the important things aren’t ignored.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The key to effective sales and marketing is collaboration, according to sales expert and CEO of Barrett Consulting Group, Sue Barrett. Having a customer-centric mindset across the entire organisation will ensure everyone is on the same page. This can be achieved by nurturing the customer at each marketing touchpoint, e.g. emails, social media digital marketing, and direct communication with sales teams. While the emphasis on each function may vary depending on the product or service, the core idea remains that are interdependent. This synergy between sales and marketing is fundamental for achieving sustainable growth and success.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How detailed are your employment agreements? If, as lawyer Tracey Mylecharane has observed, it’s a simple one-pager outlining the role, it’s nowhere near good enough. You want to legally protect you and your business from a disgruntled employee by providing a comprehensive document, that defines not only the role and responsibilities, but also items like social media policy, confidentiality, intellectual property, leave and entitlements, termination, and more.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Business owners often struggle with setting the right price for their products or services due to self-doubt, observes business coach and trainer Jim Cocks. It’s important, he says, that business owners have the confidence in their offerings and be willing to increase prices to reflect their quality and value. Finding the right pricing balance requires consideration of competitors, affordability, and the current economic climate. Jim Cocks is author of ‘Build, Excite, Ignite: How to beat burnout and build a six-figure business in 12 months’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One of the most effective marketing strategies is tapping into other people’s networks. But, Marketing Specialist and Founder of Leadsology, Tom Poland says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key. Tom explains how to identify and approach potential partners, and the importance of building an email list for successful marketing.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.