Business Essentials

How can you expect to please your customers when you’re determined to keep correcting them? It's easy to fall into the trap of being right, says professional speaker on customer service Martin Grunstein, but that's not what the customer is looking for from you. Martin has examples of sales staff correcting their customers, and of companies enforcing rules that could be pushing people away.

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When Colleen Callander was CEO of Sportsgirl, she was burnt out: she’d been doing too much, saying yes to everything, and did nothing but work. These days she helps other women avoid burnout and achieve greater success in life and business. She’s Founder of Mentor Me, and has written a book with fellow business coach, Shannah Kennedy, titled ‘Elevate: unlock your extraordinary potential’. She discusses what business owners can do to redefine success.

Reference:

You can order a copy of Colleen Callender’s book ‘Elevate: unlock your extraordinary potential’ here.

 

Business Essentials Daily is produced by:

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Imagine setting yourself the challenge to run 250 km in the searing heat of outback Australia. What lessons would you learn about yourself and how could you apply them to your life and business? That’s what Kay Bretz set out to discover with his first ultramarathon – the Big Red Run in Birdsville – where he beat the race record by five hours. He’s since run multiple ultra-distances and was awarded the Australian Ultra Performance of the Year in 2019. The challenges he’s faced in his sport of choice has helped in many ways with his business success.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Business plans are traditionally too expensive, they take too much time, they’re too rigid, and they’re not properly implemented. Roy Osing, former president of TELUS, advises on a strategic game plan with a rule of three: focus on the three things that will produce 80% of your results. Beware though of being diverted by what he calls the “yummy incoming”, the distractions that will pull you away from your game plan.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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How do you stand out from competitors? After all, it’s the ultimate goal – to differentiate your business in a way that builds engagement and brand loyalty. Well, sales and marketing guru Tom Poland may just have the answer with his marketing message formula. He says your message needs three elements to succeed: it must be benefit-rich, contain specifics and be differentiated.

Business Essentials Daily is produced by:

SoundCartel
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Research shows that more people are becoming disengaged with their work. Why is that? And as a boss, how do you motivate your own team to perform at their best? Performance and leadership coach, Dan Haesler, has worked closely with elite athletes and corporate leaders. His new book, ‘The Act of Leadership’ offers practical, techniques for leaders to get the most out of their people.

Business Essentials Daily is produced by:

SoundCartel
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Retail is changing rapidly, with the more successful businesses heading, down an ‘omnichannel’ road. Retail expert and Hatch Brands CEO, Todd Foot, specialises in omnichannel marketing and discuses the evolution of combining online, and brick-and-mortar stores. He also highlights consumer advantages, like being able to browse online catalogues, check in-store stock availability, and access same-day delivery.

The pandemic has had a radical impact on buying behaviour and challenges faced by replenishment teams. He offers insights into the future of retail, and provides advice for small businesses on how best to bridge the gap between their digital platforms and physical stores.

Business Essentials Daily is produced by:

SoundCartel
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If you were asked to nominate the qualities of the people you most admire, what would be top of the list? Storyteller and star-maker, Colin Pearce was curious to find out, and the results of a subsequent survey of three thousand Australians and New Zealanders astounded him.

Reference:

The Character Works Series by Colin Pearce

 

Business Essentials Daily is produced by:

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It’s not called ‘the silly season’ for nothing. The end-of-year party is meant to be a time to celebrate and recognise a job well done. But a well-meaning reward could turn into a legal nightmare, warns Business Lawyer Tracey Mylecharane. When you add free-flowing booze into the mix, your business could well be facing repercussions the next day. Tracey provides examples of what could go wrong, if you’re not prepared.

Business Essentials Daily is produced by:

SoundCartel
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Simone Tsigolis saw a gap in the home-cleaning market: time-poor and exhausted families returning from overseas trips. That was just before Covid hit. She then pivoted her high-quality cleaning service, Jetlag Remedy, and has seen sales soar beyond $3 million. She puts it down to the quality and dedication of her 45 professional cleaning staff, whom she hires with a unique onboarding process. The sky’s the limit for Jetlag – she’s keen to expand into the major centres on Australia’s east coast.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.