If you are selling anything (a product or a service) you need to price it. Too many companies price their products based on the competition or "market standards". 

The reality is there is a detailed process you need to follow when defining the price of your service or product. If you get it wrong, you may price yourself out of the game, or potentially leave money on the table. 

Marcos Rivera has been involved in the pricing of products and services for many years, and in the past 4 years, he has been helping other companies do it right.

In this fascinating interview, he shares the process that he uses with his clients in order to help them define the most effective pricing for their product or service.
It is a detailed and simple process that you can use in your business as well.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Having a crystal clear positioning is essential to building authority online. When you have a clear and specific position, it helps you stand out from the competition and makes it easier for your target audience to understand what you do and how you can help them. This, in turn, helps you establish yourself as a thought leader in your industry and build trust with your audience.

Here are a few reasons why having a clear positioning is important:

1. It helps you differentiate yourself from your competitors: With so much noise and competition online, it's important to have a clear and unique position that sets you apart. This helps you stand out and helps your target audience understand what makes you different and why they should choose you over others.
2. It helps you attract the right audience: A clear positioning helps you attract the right audience because it clearly communicates who you serve and how you can help them. This helps you attract the right people and avoids attracting those who are not a good fit for your business.
3. It helps you build trust: When you have a clear positioning, it shows that you are an expert in your field and that you have a clear understanding of the problems and challenges your target audience faces. This helps you build trust with your audience and establish yourself as a thought leader in your industry.
4. It helps you create consistent messaging: Having a clear positioning helps you create consistent messaging across all your marketing channels. This helps you build a strong brand and ensures that your message is always clear and consistent, which is essential for building authority and credibility.

In conclusion, having a crystal clear positioning is essential to building authority online. It helps you differentiate yourself from the competition, attract the right audience, build trust, and create consistent messaging.

So if you want to establish yourself as a thought leader and build a strong online presence, make sure you have a clear and specific positioning. If you want to learn the details and how to do it right, listen to this great interview with Ann Carden. Ann is a coach, and a successful serial entrepreneur who specializes in in growing authority as a lever for business growth.

Connect with Ann on Linkedin

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Happy new year!
Not only 2023 just started, but also it is the 3 year anniversary of the Business Growth Accelerator podcast. This episode covers best practices on how to build and grow a successful business based on interviews I made in the past 3 years, with successful entrepreneurs, CEOS, and business experts. 

The episode is divided into 3 segments:
💥 Obvious best practices
💥 Less obvious best practices
💥 What businesses must focus on in 2023 and beyond in order to win

Obvious best practices:

• Define clear long-term goals, and derive short-term goals that would lead you toward the long-term ones
• Build the right teams that can achieve these goals
• Put the right people in the right seats of the bus
• Put in place suitable systems and processes that would enable people to achieve their goals most effectively.

Less Obvious

• Having a mission, a vision and core values truly mater, if you know how to make them the north star and the operating system of your business.
• Having a deep understanding of your customers' and prospects' needs is key 
• Developing a community around your business, allows you to get feedback and iterate faster, while developing a moat built on trust, and generating high-value content.
• AI - We are reaching a tipping point in AI and its role inside businesses. Companies and organizations that will learn how to leverage AI faster, will come ahead of those who don't. 

How to win in 2023 and beyond 

• Start experimenting with AI (ChatGPT is a great place to start). Find places where AI can make your company or role, more efficient.
• Build and nurture a community around your business.
• develop a strong and positive company culture around clear core values. This will attract the right people, who cannot be replaced by AI (at least in the near future 😉)

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Businesses go through different stages and each stage requires a different focus in order to grow in the most effective way. But when you are in a business it is not always clear what stage you are in.
Hence, in this episode, we are reviewing the different stages of growth every business goes through and highlighting what should be the focus in each stage.

We are doing this with the assistance of Indus Khaitan, who uses an example of gold diggers from the gold rush, to explain the stages of business growth. It is a fun and highly educational conversation in which we will cover:

💥 What are the stages of company growth
💥 What does leadership need to focus on in each stage
💥 What roles need to be added to the company in each stage
💥 and much more...

In addition, towards the end of the episode, we discuss how can your company save significant amounts of money by better managing the software that you are using, and by optimizing the types and number of licenses you are paying for.

Connect with Indus Khaitan on Linkedin
Check out Quolum, and find where you can save money on your software licensing.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

You know that developing a strong network is important to your personal and business growth, and you know that establishing yourself as a thought leader in your field can help you do that as well as achieve other business growth goal,

BUT - you are not sure how to do that, and it sounds like a lot of work you do not have time for.

Therefore - you need someone who can explain why it is critical to invest in these topics, and how to do so in an effective way,

Nicky Billou, Is a successful entrepreneur a best-selling author and a sought-after coach, who is helping business leaders drive growth through service mentality, authority building, and effective networking.

In this fascinating and highly practical episode we are going to cover:
💥 Be good at sales & marketing through understanding relationships
💥 How to develop a service mentality that will drive sales
💥 How to network effectively,
💥 How to seamlessly transition from value-providing to sales
and much more...

Want to learn more about Nicky and the services he provides.
Connect with Nicky on Linkedin
Check out the e-circle academy

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

A deep understanding of your prospects' needs and the core problems they are experiencing is key to running a successful business.
In the previous episode (part I), we covered how to identify the value your clients and prospects are seeking. 

In this episode (part II) we will dive into how to provide value to your clients and prospects on an ongoing basis, without breaking the bank or overwhelming your team.

90% of your addressable market is NOT "in market" right now. This means that if you are investing most of your marketing activities in people who are "in market" (capturing demand) you are missing out on the future 90% (generating demand).

And the way to generate demand in order to have an unfair advantage over your competition in the future is to provide value to the 90% right now, so they start identifying you as the ultimate expert in your field and the go-to solution in the future. 

But how do you do that? this is exactly what we will cover in this episode. here are a few examples:

💥 Direct and indirect ways to provide value to prospects ad clients
💥 What is the best way to do that (SPOILER ALERT: a live virtual event on a regular cadence)
💥 What is co-creation of value, why it is important, and how can create it?
💥 What are the benefits of having your own show?
💥 how to have a show that drives business results with limited resources

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

A deep understanding of your prospects' needs and the core problems they are experiencing is key to running a successful business, but identifying the value they seek is not easy. 
Hence, in this episode (and the next) we are going over how to identify what VALUE your clients and prospects are seeking using the job-to-be-done methodology. 

We cover the following:
💥 How to identify the value your clients are seeking
💥 What you need to do once you identify the value
💥 Real-life examples of companies who do it the right way, and companies who totally miss the mark
💥 and much more...

In the next episode, we will dive into how to deliver the most amount of value to your clients and prospects without having a huge budget or a large team dedicated to it. 
 

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Capitalism has helped more people out of poverty than any other socio-economical system in history and it created the concept of a middle class, but it has passed its optimum point, and hence, will (eventually) transition into something else.

This is an unusual topic for this podcast, as it is more philosophical in nature, and it was born out of a fascinating conversation I had with the successful business leader Gabe Galvez.

The conversation was so interesting that I decided to share it as an episode of the podcast. I believe every business leader should be thinking about this topic, and do what she/he can to move the world in this direction. 

We discussed topics such as:

💥 What can be the next evolution of capitalism?
💥 Why do we need it?
💥 What are the "bad" symptoms of current capitalism?
💥 What does history teach us on this topic?
💥 What can business leaders do about it?
💥 and much more...

Connect with Gabe on Linkedin

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Growing sales is never easy and it is the hardest when you are in the early stages of your journey and do not have many (or any) clients, but you know others have done this successfully, and you are looking for the right framework to do it right.

Shruti Kapoor, is the CEO of Wingman, a software company that helps sales organizations have a deeper understanding of their sales process, and as a result, grow sales faster and more effectively than their competition.

In our conversation she is sharing:
💥 What are the keys to building trust in the beginning?
💥 How to get your first 10 clients?
💥 How to grow from 10 clients to 100?
💥 and much more!

Connect with Shruti on LinkedIn

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏