Business Growth Accelerator

Did you know that the metaphor of a business funnel was coined in 1898? Yes, it's over 120 years old, and it'a about time we start looking at business engagements through more advanced lenses.

Funnels are a great tool to measure linear processes, and hence sales processes, BUT, human relationships and business relationships are NOT a linear process.
And since businesses are driven by relationships, we need a way to measure relationships. 

Patrick Woods, CEO of Orbit, developed a way to do that. It is based on measuring the reach and the love of every person within your business community. YES - measuring love.

Patrick shares exactly how they are measuring these parameters, and how does it eventually feed the sales funnel! 

Community creation is not just a hype, it is the only way, and the right way to overcome the saturation of digital marketing, and to go from being lead-gen focused to demand-gen focused. 

Check out this brilliant interview with Patrick Woods on episode 130 of the Business Growth Accelerator Podcast!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

All leaders (in politics AND in business) should be held accountable.

That's why I LOVED the idea of the accountability executive team Sam Rubin told me on our interview.

As entrepreneurs, we all need accountability teams. Teams that will be real with us and honest about our shortcomings.

Business owners who live in their heads and never seek foreign opinion won't survive in the long term because they are too busy thinking about how awesome they are and how genius their plan is. 

But business is a game of realism. The sooner we realize it, the better solution and products we will offer.

If you want to learn how to design your own accountability systems, check out my interview with Sam Rubin on episode 128 of the Business Growth Accelerator Show!

Here's what Sam and I covered on the show:
💥 Why The Customer isn't Always Right
💥 How To Build A Great Company Culture
💥 The Value Of Solving Hidden Problems
💥 And so much MORE!

🎧 Check out this fascinating interview here! 

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

The BEST way to build trust with your customers is to share your story.

Your PERSONAL story is your competitive advantage.

Nobody can copy what you have experienced. Nobody can conjure up your stories.

And, trust me, customers love authentic stories.

What I'm talking about here is called the "Founder Brand" strategy. It's a new kind of marketing framework that uses the founder's (or the CEO's) unique experiences as leverage to grow sales, relationships, and company well-being. 

The 5 Benefits of Leveraging your company's "Founder Brand"
Based Dave Gerhardt book and our experience with our clients:

• Organic inbound stream of dream clients who trust the leadership of the business and want to work with you. This means more clients, lower CAC, and higher LTV.
• Attracting, hiring, and maintaining top talent. 
• Immediate feedback loop - learn from your clients and prospects what are their main pain points, learn the language they use to describe them, and test your offering and messaging, faster than anyone in your industry.
• Getting speaking opportunities on stages, both physical and digital.
• Getting noticed, and then appearing and getting quoted on leading industry media

If you want to learn more about it, check out episode 127 of the Business Growth Accelerator Show! And if you want to read the book, LMK, I might just send you one ;-)

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

AI will change everything... or not.

All of that talk about AI ending/changing the world is ridiculous, stupid, and unnecessary.

But the conspiracy theorists and futurists got one thing right: Some people should be afraid of AI.

But not the people you think.

The only group of humans who should be afraid of AI are the mediocre content creators/entrepreneurs plaguing Social Media and Google. 

Because, unlike now, you wouldn't be able to cheat the algorithm with mediocre content and controversy.

What do you think? Will AI change the game for content creators, or is it just a nice addition to humanity's tech toolkit? 

Let me know!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

If you are a B2B company, not using LinkedIn is KILLING your growth potential.

Here's why:

Facebook is great but no business will ever share important information on it (such as profiles of key figures, gatekeepers, and investors). The case is the same for Instagram and Twitter.

LinkedIn, on the other hand, was SPECIFICALLY made for the business world (and the majority of its members are not assholes, like on Twitter!)

And it's just now beginning to tap into its hidden content creation potential.

Now is the time to create fortunes and make an impact on the platform.

If you want to achieve both of those things on LinkedIn, check out episode 125 of the Business Growth Accelerator Show where I had the pleasure to interview world-class audience growth director, Dan Sanchez!

Here's what Dan and I covered on the show:
💥 Why LinkedIn is The BEST Social Media Platform
💥 How To Build Relationships With Thought Leaders
💥 How to Beat The LI Algorithm
💥 And so much MORE!

Connect with me on LinkedIn
Connect with Dan Sanchez on LinkedIn

🎧  Subscribe on your favorite podcast platform so you never miss an interview! 

#DriveBusinessGrowth #BusinessGrowthAccelerator #Networking #NetworkingEvents #RelationshipDrivenGrowth #EmailMarketing #VideoMarketing

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Middle managers get way too much hate for no reason. But it's no surprise.

Nowadays, everybody is obsessed with removing the middlemen from business, management, organizations, and life in general. 

But, as my dear friend Sanjiv reveals how middle managers can be an incredible asset to your company.

Unfortunately, another problem arises: How can you make sure that you don't keep creating new layers of middle managers so that in the end you're not left with a huge pile of bureaucracy and slow progress?

Well if you want to learn how to avoid that, I suggest listening to my full interview with Sanjiv Augustine on the 124th episode of the Business Growth Accelerator show!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Tradeshows are making a large comeback and are expected to fully recover by 2024.
Virtual shows and hybrid shows are also growing fast and are expected to grow in the next few years. 

You know that tradeshows need to be a part of your marketing and business development strategy in the next few years and that you will need to invest significant resources into it, especially if you are exhibiting. BUT - you are not sure whether this huge investment will yield a positive return.

Therefore - you need a process that will allow you to maximize the impact of your tradeshow participation and hence its ROI. 

Matt Kleinrock is a tradeshow and event expert. He is in charge of tradeshow success for multiple companies in different industries including big names like Publix.

In this episode you will learn:

💥 What are the critical things you must focus on when preparing for a tradeshow
💥 What practical steps you can take during the show in order to make the best out of it.
💥 Follow up tips and tricks that will get you more leads out of the show.
💥 and much more...

If tradeshows and virtual events are a part of your strategy in the next few years, DON"T miss this opportunity to learn from an expert how to do it right. Don't allow the stuff you don't know to make you lose money in your next tradeshow.

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

"Sales are not mathematics. Just because you have a lot of leads doesn't mean that you'll have a lot of deals.

The key to making the most of your deals is to forget about quantity and focus on quality.

Which one would you rather have: 6,000 leads and 20 deals OR 100 leads and 30 deals?

If it's the latter, listen to my interview with Amanda Holmes (yes, THE Amanda Holmes) on episode 122 of the Business Growth Accelerator show!

Here's what Amanda and I covered on the show:

💥 The hidden power behind having fewer leads
💥Why Your Audience Hates Being Sold To
💥Why People Rely More On Social Media Than Sales People
💥 And so much MORE!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

Mid-sized businesses have it the hardest. They are at the center of adaptability and capital. A place very hard to escape.

That being said, capital and adaptability are useless if they aren't complemented with stage-giving (fans, platforms, social blog, category) and other related business drivers.

Being The Stage is just one of the many relationship business drivers that can recession-proof your business in the 2020s. To learn more about the rest, check out my interview with dear friend and BeTheStage co-founder, Pablo Gonzalez on episode 121 of the Business Growth Accelerator show!

Here's what Pablo and I covered on the show:

💥 How To Recession-Proof Your Business.
💥 The Biggest Problems For SMBs and How To Counter Them.
💥 Why Being The Stage is Better Than Being The Speaker.
💥 And so much MORE!


"

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. 
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏