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Do business gurus really hold the secret to success? Peter Drucker, Michael Porter and Gary Hamel are some of those who've found fame and influence via best-selling business books. But can following their lead transform a company - or are they really just selling themselves? Evan Davis and guests assess the pros and cons of buying from the ideas merchants.
GUESTS
Producer: Julie Ball
By BBC Radio 44.7
3232 ratings
Do business gurus really hold the secret to success? Peter Drucker, Michael Porter and Gary Hamel are some of those who've found fame and influence via best-selling business books. But can following their lead transform a company - or are they really just selling themselves? Evan Davis and guests assess the pros and cons of buying from the ideas merchants.
GUESTS
Producer: Julie Ball

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