Business, Leadership & Wellbeing for Lawyers: Life & Law

One of my newsletter subscribers asked how to strategically choose their marketing activities. After all, there are a lot out there (many of which could work for anyone). How do you know which ones would be best for you (now)? Another subscriber asked about ways to expand reach with high-end clients (without being salesy). Although these questions are separate (and were asked by two different people), they’re interconnected. Because strategic legal marketing is what uplevels both reach and clients (while narrowing down the options so that you can do what's best for you).

Today, we're covering:

>>> What strategic legal marketing is.

***

ELEVATE Business Development Mastermind:

The post #208: Strategic Legal Marketing (To Uplevel Your Reach & Clients) appeared first on Life and Law Podcast.

Have you ever thought about doing something else? To NOT use your law degree? Maybe you want to start your own business. Or leave the working world for a time. Yet you don't because... What if you decide it's a mistake? What if you can't come back? What then?

We get into this with today's guest and her refreshing mindset around leaving law (and then coming back into the practice after being out of it for a while).

***

Success Without Sacrifice Newsletter:

The post #207: Want to Do Something Else (& Not Practice Law)? appeared first on Life and Law Podcast.

You’re closing a deal or in the middle of a case that’s dominating your time, when suddenly a colleague barges into your office needing your expertise. Right after that, your biggest client calls with an “emergency” (that might not be a true emergency but does need to get done soon, and they’re your biggest client, after all). And you’ve already blocked off the afternoon to take your son to get his school physical. How do you manage all of this?

Deep breath. Today, we are covering:

>>> The top prioritization methods for determining what to do, when.

***

Join the Success Without Sacrifice Anti-Hustle Lawyer Newsletter Community:

The post #206: Top Prioritization Methods for Lawyers (When Everything Feels Like A Priority) appeared first on Life and Law Podcast.

Think you can't be a rainmaker because you're not outgoing enough or aren't interesting enough? Want to be a rainmaker, but think it's something for later, when you've got more experience, have more time, or just down the road when you're more ready? These thoughts are the real reason you're not yet a rainmaker. And today we dive deep into why they're holding you back and how to overcome them. Because anyone can be a rainmaker, even you, without becoming someone you're not.

****

Learn more about ELEVATE Business Development Mastermind:

The post #205: Why You Aren’t A Rainmaker (Yet) appeared first on Life and Law Podcast.

How do you use LinkedIn? If you're like most lawyers, you're probably using it to check out what other people are doing (and maybe repost a colleagues post or make an announcement every so often). Which means you're losing out. Because LinkedIn is more than typical social media. It's also a powerful networking platform for building relationships and having meaningful conversations. Listen to today's episode to learn my step-by-step framework for how to use LinkedIn for networking, and why it's a powerful tool for growing the law practice you want (sustainably).

***

ELEVATE Business Development Mastermind:

The post #204: How To Use LinkedIn for Networking (Effectively) appeared first on Life and Law Podcast.

A lot is going on in the world, and within our country, that’s unsettling (to say the least). Some of this is even impacting lawyers and law firms. Before going any further, the answer to your question is… Yes, I’m going “there”. But note: it’s probably not quite what you think.

We keep saying we need better political leaders. But what if our political leaders aren’t the real problem? And what if we attorneys could be a guiding force for much-needed change? I believe we not only can be, but should be a guiding force. Because we lawyers have a responsibility - not just to speak up but to hold ourselves to higher standards and walk the talk.

The post #203: Lawyers, You Have A Responsibility appeared first on Life and Law Podcast.

Let’s talk about law firm politics—The unspoken stuff that affects your compensation, your promotions, and your power inside the firm. Truth: learning how to navigate certain sticky, political situations is a necessity if you want to move up. But that doesn't mean you must sell your soul to "play the game", either. Listen to today's Life & Law Podcast episode to learn how to effectively advocate for yourself (while playing the so-called "political game") with clarity, confidence, and integrity.

The post #202: Law Firm Politics (How To Navigate Common Scenarios) appeared first on Life and Law Podcast.

Join me and special guest Janet Falk for legal marketing tips you likely haven't heard before. Inside of today's episode, you'll learn:

- How to rethink the buyer's journey (and why it's more about confirmation than anything),

Janet has a wealth of experience from which to learn (so do yourself a favor and listen now).

The post #201: Legal Marketing Tips (You Haven’t Heard Before) appeared first on Life and Law Podcast.

A warning before making a lateral partner move: Most law firms are better at selling the dream than they are at delivering it. That isn't because they're misrepresenting anything, but more about the fact that most lawyers and law firms aren't great at:

- Setting clear expectations,

That doesn't mean you can't make a lateral move! On the contrary, it can be one of the best decisions for you and your law practice.

But before making a lateral move, listen to today's podcast to learn everything you'll want to ask, consider, and analyze. Because the last thing you want is to trade one set of untenable problems for another set (that could be even worse).

The post #200: Lateral Partner Moves: What Every Law Firm Partner Needs To Know appeared first on Life and Law Podcast.

Do you know why people buy any product or service (including your legal services)? Psychology. We narrow down, make initial gut decisions and convince ourselves through emotions. Feelings (not rational thinking). Yes, we use rational decision-making later in the game - but that comes last. This is why it's important to understand the psychology of sales. Join me to learn about 3 sales psychology principles, and how to utilize them in your marketing, networking, and selling of legal services (ethically and effectively). This is not about manipulation. It’s about meeting people where they are.

The post #199: The Psychology of Sales: What Lawyers Need To Know appeared first on Life and Law Podcast.