Business Lunch

In this episode of Business Lunch, host Roland Frasier sits down with renowned personal branding expert Rudy Mawer. Rudy shares his entrepreneurial journey, from selling as a kid to making his first million through social media, eventually moving to the U.S. to further his business aspirations.

The conversation discusses the importance of personal branding in today's digital world, with Rudy revealing how he transitioned from originally staying behind the scenes, to building his own brand. He endorses the rise of influencers and personal brands, and the financial benefits of owning one's personal brand in the business landscape.

Rudy also provides valuable insights into efficient content creation strategies, leveraging AI tools to maximize output and repurpose content across different platforms. He emphasizes the necessity of producing unique, controversial, or entertaining content to stand out in the crowded digital space.

The episode explores the idea of ‘playing to extremes’ in branding and marketing, with Rudy sharing vivid examples and personal experiences. Working alongside A-list celebrities and influencers, Rudy walks us through the production process; from assisting the biggest names in celebrity culture to monetizing their brands, as well as helping them develop their personal and business brands.

A must-listen for anyone interested in personal branding, content creation, and understanding the dynamics of digital marketing and branding, Rudy Mawer's journey and expertise offer valuable lessons and strategies for those looking to make their mark in the digital world.

Highlights:

"You can't do what everyone's doing. You can't fit in, you can't play it safe. You can't be neutral."

"What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out."

"Most things fail, right? And then the few things that win can make you millions of dollars."

Timestamps:

00:00 Building a Tribe with Unique Ideas

03:16 The Importance of Personal Branding

06:02 Creating Controversial Content

08:07 Working with the A-List

10:30 The Future of Personal Branding

11:29 Mistakes to Avoid

14:02 Testing Ideas and Using Data

16:46 Finding Inspiration

18:16 Building a Strong Personal Brand

19:11 The Power of AI in Branding

20:10 Acquiring Existing Businesses

Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement!

Highlights:

“You should expect a return on the investment of your time"

“I can do all the things I need to get done without having to sacrifice a family life"​

"I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math"​

Timestamps:

00:00 Introduction: Time and Entrepreneurship

01:26 The Reddit Post: Family or Entrepreneurship

03:20 Balancing Family and Entrepreneurship

04:18 Difference Between Being an Entrepreneur and Being Self-Employed

06:12 The Misconception of Choosing Between Family and Business

07:10 Time Allocation for Family and Business

09:04 Creating a Schedule for Family and Business

10:33 The Importance of Time Blocking

15:19 Macro and Micro Level Time Blocking

21:35 Being Ridiculously Productive and Having Family Time

23:33 Budgeting Time and Fighting Distractions

24:00 Conclusion and Call to Action

In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity.

From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity.

Highlights:

“I think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.”

“When a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons."

“When a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?”

Timestamps:

00:00 Introduction and Personal Perspectives on Dry January

04:12 The Dangers of Extreme Behavior and Future Decision Crutches

06:06 Business Opportunities for Alcohol-Related Industries

07:57 Networking and Marketing Opportunities Around Dry January

09:49 Responding to Trends That Pull People Away from Your Business

In this episode, we're diving into the hottest business trends for 2024. We start with the rise of AI influencers and the big shift in social media: it's all about quality over quantity now, thanks to new algorithms.

We also touch on the comeback of long-form content. Turns out, people want more than just quick fixes; they're craving deep dives too. Plus, we discuss why internal services and holding companies are the smart moves for growing your business.

Lastly, we wrap up with a look at why showing you've got limited supply and offering sure-fire outcomes can really boost your sales. So, tune in for some great tips and insights on staying ahead in the business game this year!

Highlights:

"The consumer emotional cycles always lag. People are always way too optimistic for too long, and they're way too pessimistic for too long."

"Your goal for the next year should be to be missed when you're not there."

"You don't want to have a personality brand, you want to have a brand that has a method or the brand itself."

Timestamps:

00:00 The Rise of AI Influencers

03:00 Algorithmic Changes in Social Media

08:16 The Emergence of AI Influencers

09:44 The Shift to Long-Form Content

11:11 The Importance of Internal Services and Holding Companies

14:08 Building a Great Team and Growth through Acquisition

18:35 Signaling Limited Supply and Certainty of Outcome

This episode of the Business Lunch podcast features Roland Frasier and Ryan Diess wrapping up 2023 and discussing the biggest lessons and takeaways from the past year. 

Some of their key learnings include the importance of forcing functions to stay on track with projects, building dedicated marketing, sales, and social media teams for each business unit, and leveraging AI to enhance their offerings and operations. 

They also cover hiring best-in-class experts versus generalists, testing problem-focused ads, and the power of newsletters for building an engaged audience. 

Ryan and Roland provide actionable advice on integrating these strategic and tactical insights to propel businesses forward in the new year.

Highlights:

"But my one of my single biggest takeaways, when I was looking back at the things that got done versus the things that didn't get done is the importance and have a forcing function. Like having something out there that forces you to get something done."

"You find out when you start doing outbound sales motions to people who don't already know, like and trust you, you find out how good your offer is. 

"People want to buy certainty of outcome, more than anything else, they want to buy certainty of outcome. They're still investing, they're still spending, but they want to buy certainty of outcome."

Timestamps:

00:00: Introduction

01:27: Lessons Learned 2023

08:35: Scaling In House 

13:30: Investments 

21:10: Marketing 

25:45: Ai

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸  Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

In this episode of The Business Lunch Podcast, host Roland Frasier shares insights from his time at a  live event where he was a guest speaker. 

Roland brings on YouTube expert Evan Carmichael to discuss strategies for leveraging existing coaching sessions and training calls into high-quality YouTube content. Evan outlines how to structure videos for maximum viewer engagement and retention in order to drive leads and sales. 

He emphasizes starting with a powerful hook, including a mid-video call-to-action, and chaining viewers to the next video through end screens. 

Listen in as Roland gets advice and shares on optimizing his current content creation process to grow his YouTube channel and business! 

Highlights:

"Your job is to teach them to think like you think, like, you think differently. Like you walk in this room when you see things that most people don't see. And so that becomes your job is to teach other people how to do it."

"If you're actually good at coaching and consulting, so where your magical is then saying, Okay, you think that's a question, but then like, let's ask here that Oh, my God even think about that. And when when you get the aha moment with them? That's really like, they want to work with you." 

"The game is not ranking for keywords in search. The game is ranking after other existing videos." 

Timestamps:

00:00: Introduction

04:46: YouTube Growth Strategies 

14:31: Video Content 

19:16: Leadership 

27:42: YouTube Retention 

31:16: Power Of Audio 

44:08: Video Marketing Strategies 

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸  Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life.

In today's episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year.

They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer's successful "12 Days of Deals" campaign, emphasizing the power of bundling and storytelling.

The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages.

In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation.

Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market.

Don't forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources.

Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year.

Thanks for joining us on Business Lunch. We'll catch you in the next episode!

Highlights:

"Don't take your foot off the gas. You're on a big roll of momentum. Finish strong and drive through the end of the year."

"This time of year, people are making decisions about what groups and things they're going to be invested in next year. Now's the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?"

"It's still a really good time to do urgency offers, flash sales, limited edition products—whatever can create a sense of FOMO."

Timestamps:

00:00: Introduction:

05:32: 12 Day Marketing Strategy

9:30: Peak Season Outreach

17:16: Holiday Marketing For E-Commerce

22:17: End Of Year Sales Growth 

CONNECT: 

•Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸  Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

This week on a the Business lunch Podcast, Host Roland Frasier and Ryan Diess discuss the challenges of the holiday season for entrepreneurs. With end-of-year deadlines and family obligations pulling them in different directions, this is one of the busiest and most stressful times. They talk about feeling overwhelmed and the pressure to achieve goals. 

They open up about feeling down when goals aren't met. Ryan shares his process of reviewing highlights and lowlights from the past year. The hosts discuss the importance of self-care habits like exercise, sleep, and mindfulness practices. 

They consider ways to prioritize well-being during this challenging time, while still getting work done. Tips include focusing on one new habit at a time and seeking help when needed.

Don't miss this in depth discussion on this weeks Business Lunch Podcast! 

Highlights:

"There's all these things I want to do all these things I want to get done before the end of the year. And all these things that are legitimately more important in my life. Like my children, for example, pull against it." 

"I think they said people are going to spend 120% more this year for the holidays on average than they did in 2019. I mean, it's things like that can really stress people out."

"There are two times of the year that I just get into like a funk, and it is over my birthday, and...this."

Timestamps:

00:00: Introduction

02:57: Prioritizing Mental Wellbeing 

06:16: Self Doubt

13:06: Imposter Syndrome 

22:50: Goal Setting

29:22: Productivity Tools

35:02: Loneliness & Self-Help

37:56: Overcoming Funk 

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

In this episode of Business Lunch, host Roland Frasier sits down with serial entrepreneur Matt Molenar to discuss pivotal career moments that changed everything. 

Matt shares the story of how he joined a mastermind group to get closer to successful marketers and ended up winning them over with his solutions to common problems, leading to a partnership opportunity. They also explore Matt's journey across industries from law to real estate to diamonds. 

Tune in for actionable tips on finding access to opportunities and using your skills and network to continuously level up your success.

Highlights: 

"I intentionally insinuate myself into this. And and after that, it was three years of just helping everybody in that group without an expectation of anything in return, I helped people with big problems that they had." 

"My observation is that the most successful people, in terms of finance and network are that way. Because they are not thinking about how do I sell more of these glasses? They're thinking about how do I build enterprise value in this business?"

"I don't believe that management is industry agnostic. But I do believe that business is like strategy. That's what I should say. I believe strategy is industry agnostic, for the most part, at least 80 to 90%." 

Timestamps:

00:00: Introduction 

04:50: Investing

14:32: Daymond John 

19:09: Balance 

23:34: Business Exits

27:98: Digiyal Marketing 

CONNECT: 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar. 

They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients. 

Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors. 

They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more! 

Highlights:

"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted."

"Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever." 

"I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing." 

Timestamps:

00:00: Introduction 

07:14: Digital Marketing Skills

11:48: Affiliate Marketing 

22:16: Facebook Videos 

26:58: Content Creation

37:26: AI Enhanced Marketing 

Connect:

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

 📸  Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ 

Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. 

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

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