Business Lunch

Welcome to a new episode of Business Lunch. In this episode, we explore strategic business acquisitions and dive deep into the process of identifying, analyzing, and seizing the right opportunities. In a world teeming with potential ventures, understanding how to sift through a variety of options to find those that align with your goals is crucial. This episode unveils the importance of setting clear acquisition criteria to avoid the overwhelming of possibilities and highlights the significance of focusing on sectors and business sizes that promise the best return on investment. Whether you're a seasoned investor or stepping into the arena of acquisitions for the first time, this guide lights the path to making informed decisions that pave the way for success.

Highlights:

“Steve Jobs said, one of the worst things that you can do is to drown in opportunity. Opportunity is good, but if there's too much opportunity, it creates paralysis, overwhelm, and you end up not doing anything."

"The very first step to finding deals is to know what you're looking for. If you don't have acquisition criteria, then you'll look at everything and you might find yourself with a wide array of businesses that don't go together."

"The business value in both of these charts that I've shown you is significantly higher when the business gets bigger. That's the big takeaway there."

Timestamps:

00:00 - Overwhelmed by Opportunities

02:29 - Establishing Acquisition Criteria

04:50 - Analyzing the Best Industries for ROI

07:35 - Avoiding Heavily Regulated Industries

10:15 - The Drawbacks of Manufacturing and Wholesale

13:00 - EBITDA and SDE Explained

15:40 - Impact of Company Size on Multiples

18:25 - Professional vs. Owner-Operated Businesses

21:10 - Seller Discretionary Earnings (SDE) Insights

23:55 - The Value of Business Growth

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

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/ rolandfrasier  

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/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

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Welcome to a new episode of Business Lunch. In this episode, I discuss leveraging economic downturns to uncover ethical profits through business acquisitions. I’ll also share my journey acquiring businesses with little to no money out of pocket. These insights will show you about leveraged buyouts, real estate ventures, and digital opportunities, inspiring you to see crisis as an opportunity. 

Highlights:

"You mean that you can buy billion-dollar companies without actually having to have the billions of dollars...it's as alchemy as you ever get."

"There's always opportunity in crisis; you can go on one side and you have the opportunity, go on the other side and you've got devastation."

"I want to give you a skill that you can take anywhere in the world for the rest of your life and be able to create value out of thin air."

Timestamps:

00:00 - Introduction to Acquisitions

00:22 - Leveraged Buyouts Unveiled

05:00* - Real Estate & Business Fusion

06:32 - Opportunities in Downturns

10:00 - 40-Year Journey Overview

13:34 - Zero-Cost Acquisitions

15:00 - Portfolio Diversity

18:22 - Universal Potential

20:45 - Future Deal Connections

23:58 - Roland's Ongoing Ventures

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic 

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.

Highlights:

"Be intentional about your seasons...that's important."

"As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 

3. "Being intentional about what you're doing...you're probably going to be okay." 

Timestamps:

00:00 -Weather & Life's Storms

02:22 -The Legacy Question

05:55 -Wealth vs. Health

07:20 -Entrepreneurial Extremes

09:05 -Life's Balancing Act

10:00 -Yearly Planning for Balance

14:00 -Practical Balance Tips

16:02 -Wealth's Diminishing Returns

18:08 -100 Million: A Turning Point?

20:50 -Legacy's Ephemeral Nature

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic 

Welcome to a new episode of Business Lunch! In today’s episode, Ryan Deiss and I discuss the innovative concept of using the heat generated from Bitcoin mining to heat spa pools, leading to significant cost savings. We discuss the entrepreneurial mindset of turning expenses into profits, sharing real-life examples from various industries and offering practical strategies for identifying and capitalizing on hidden opportunities within businesses. Join us as we delve into the creative realm of business optimization and uncover the potential for transforming seemingly mundane expenses into lucrative ventures.

Highlights:

"But if you're going to do it, then why not at least have the byproduct of what you're doing? Create value in another way."

"The best arbitrage opportunities are combining two things that have been around but have not been combined in a unique way."

"Entrepreneurship in its purest form is creative. Simply make a list of your top expenses and brainstorm ways to self-liquidate."

Timestamps:

00:13- From Bitcoin Mining to Spa Heating

02:05- Combining Traditional Elements Creatively

03:53- Expense-to-Profit Transformations

05:40- Recognizing Waste and Byproducts in Business Operations

07:05- Learning from Big Companies' Strategies

10:00- Hidden Opportunities in Every Business

11:22- Leveraging Existing Resources for Profit Generation

15:00- The Power of Group Buys and Strategic Partnerships

17:45- Ethical Considerations in Expense Transformation

19:25- Encouragement to Explore Creative Entrepreneurship

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics.

Highlights:

“Fraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know." 

"There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization."

"There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..."

Timestamps:

00:47 - Embracing an Unexpectedly Open Week

02:43 - Unveiling the Shocking Rise of Friendly Fraud

03:34 - Renaming Fraud: From Cowardly to 'Friendly'

07:27 - Strategies for Addressing Chargebacks

10:45 - Prioritizing Exceptional Customer Experiences

14:05 - Importance of Brand Congruency

16:31 - Winning Chargebacks: The Key Elements

19:29 - Understanding Intent in Fraud

21:23 - Fraudulent Advice on Social Media

25:34 - Ethical Behavior and Defending Your Business

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome to a new episode of  Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining.

Highlights:

 "If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired."  

"Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue."  

"The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue."

Timestamps:

01:49 - Exquisite Wine Tasting Experience  

06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue  

10:47 - The Impact of AI on Marketing  

12:44 - The Role of CMOs in Small Companies  

15:34 - Advice for Medium-Sized Business Founders  

16:31 - Tips for Marketers: Getting Closer to Revenue  

18:25 - Marketing and Sales Alignment Strategies  

20:51 - Career Advice for Aspiring CMOs  

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

Welcome back to Business Lunch. Join us in this episode where we have a candid discussion about the realities of burnout in entrepreneurship. From identifying burnout to redirecting momentum and making tough decisions, we explore strategies for rekindling the flame of passion in your business endeavors. Plus, discover the power of taking a well-deserved break and reclaiming ownership of your professional journey.

Highlights: 

"The only thing worse than being in a miserable situation is missing and pining away for the miserable situation."

"If you're burnt out on business, then I think you're kind of done... burnout is out." 

"Just that [decision to take control] is enough to allow us to fall in love again with our businesses and with our work when we make it clear to ourselves that we own these companies, these companies don't own us."

Timestamps:

00:28 - Dream Vacation

02:20 - Workload Exhaustion Reflection

04:47 - Work Intensity vs. Rest Balance

07:34 - Tiredness vs. Burnout Differentiation

10:00 - Passion and Role in Business

13:16 - Business Momentum Redirection

15:36 - Options: Pivot, Exit, or Delegate

18:33 - Running Toward, Not Just Away

20:56 - Empowering Personal Prioritization

23:50 - Ownership and Passion Rediscovery

CONNECT 

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: 

/ rolandfrasier  

 📸  Instagram: 

/ rolandfrasier  

📱 Facebook: 

/ rolandfrasierpage  

💼 LinkedIn: 

/ rolandfrasier   

Subscribe to Roland Frasier 👉    

/ @rolandfrasierepic  

In this episode of Business Lunch, Ronald and Ryan delve into the age-old debate of whether to diversify your team or focus on business, drawing inspiration from Warren Buffett's latest shareholder letter and the challenges faced by conglomerates like LVMH. They explore the nuances of entrepreneurship and offer valuable insights for seasoned business leaders and aspiring entrepreneurs.

Highlights: 

"It's fascinating that oftentimes good at the opposite of good advice is more good advice. Like, so good advice, you should diversify. Good advice, you should focus. Those are both good advice." 

"Diversification is a luxury, not a right. Your ability to diversify is going to be a function of how good of a job have you done with the core business that you have today of getting it systemized and getting it scalable." 

"If you're going to diversify, be sure that you are number one thinking about what are you diversifying? Are you diversifying your existing company and team, or are you diversifying your own investment portfolio?" 

Timestamps

00:00 - Post-Lunch Business Banter

02:22 - Warren Buffett's Success Story

03:42 - The Paradox of Good Advice

05:03 - Challenges at LVMH: Diversification vs. Focus

06:45 - Navigating Entrepreneurial Decisions

08:28 - Transitioning Roles: Inventor to Capital Allocator

10:22 - Berkshire vs. LVMH: Different Approaches to Investing

12:12 - The Pitfalls of Diversification without Focus

14:14 - Personal vs. Organizational Diversification

15:36 - Applying Diversification Strategies

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable Workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier https://msha.ke/rolandfrasier/

Connect with me on social:

TikTok: / rolandfrasier

Instagram: / rolandfrasier

Facebook: / rolandfrasierpage

LinkedIn: / rolandfrasier

Subscribe to Roland Frasier

/ @rolandfrasierepic 

Welcome to another episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes.

Highlights:

"Let's get our language right right off the beginning."

"How can I adopt their frame? And what does that mean for me?"

"The best medicine is good prevention."

Timestamps:

00:00 - Matt's Dramatic Exit

00:49 - Post-Integration Challenges

03:15 - Mindset in Communication

05:39 - Owning Mistakes and Finding Solutions

08:02 - Establishing Clear Shared Goals

09:58 - Addressing Goals and Misalignment

10:26 - Unachievable Goals and Finger Pointing

14:29 - Effective Communication Strategies

16:50 - Collaborative vs. Combative Mindset

24:02 - Embracing Collaboration

Learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

The War Room Mastermind 👉 https://www.youtube.com/channel/UC_TklN-xlrEg7gxnCcjzLtQ/?sub_confirmation=1

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

How to Turn Free Advice Into Profits

In this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you're a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.

Highlights

"If you're going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning."

"People want certainty. If there is a program in place, then people are more inclined to accept the program as it's presented."

"Professionals take the time to build a plan, and professionals go first... Be able to say, 'Yep, here's how that works.' Because that's going to engender confidence."

Timestamps

00:45 - Introduction to Transforming Free Advice

02:30 - The Pitfalls of Free Consultations

04:15 - A Real-World Dilemma

06:50 - The Importance of Establishing Value

08:20 - Structured Engagement Strategies

10:35 - The Psychology of “Free”

13:00 - The Power of Saying No

15:25 - The Game Plan

17:40 - From Free to Fee

19:55 - Conclusion and Takeaways