Business Lunch

The inflation rate is the highest it’s been in 40 years. It’s absolutely going to affect your business, but you can make adjustments that lessen the impact.

On today’s episode, co-hosts Roland Frasier and Ryan Deiss put their heads together and “fix inflation” once and for all. Okay, not quite, but Roland does have five very practical and innovative ways you can keep your business growing—and your margins high—as inflation rates continue to rise. The first thing you can do is optimize your pricing strategies. Ryan admits to freaking out whenever they raise prices on any of their products/services, but Roland is the voice of reason, explaining why it’s okay and how to do it right. You’ll want to take notes during this value-packed episode. Roland believes inflation will eventually come back down as things stabilize, but right now you have to take action if you want to stay in business.

Listen in for five things you can do to help your business stay ahead of inflation, no matter how fast it climbs.

IN THIS EPISODE YOU’LL LEARN:

• The only reason it might be smart to lower your prices right now 
• Why you need to restructure your lowest margin customers and products (and how)
• Tips for creating profit-optimized offers
• How to recapture value through vertical integration

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Ask Roland and Ryan a question HERE.

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Build Your CEO Dashboard

Get one report every week of the key metrics you need to know with the CEO Dashboard!

CEO Dashboard

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Get $300 off Your Virtual Assistant

Visit https://resources.belaysolutions.com/lunch for more details!

Belay

One of the keys to building true wealth, and not just income, is to differentiate yourself and your business from everybody else out there. 

On today’s episode, host Roland Frasier talks about the importance of setting yourself apart from the crowd and setting your business up like a private equity fund. As other people come to you for advice, what are the patterns you see? What is your specific set of skills and how can you leverage and optimize that so that you’re not just bringing in more money, you’re building up equity and increasing your wealth exponentially? He gives a ton of examples of cash alternatives you can provide in exchange for equity and shares personal stories of acquiring millions of dollars in this shrewd and brilliant way.

Listen in for some great tips on differentiating yourself so you can build wealth through equity. 

IN THIS EPISODE YOU’LL LEARN:

• Why Roland takes care of people first, asks for equity later 
• Why most companies that are raising money want to give it away 
• 10+ cash alternatives you can provide in exchange for equity
• What to write in your LOI (letter of intent) to a company you’re interested in 

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

The optimal-hours-in-a-work-week debate is neverending. Four hours a week? Four hundred hours a week? Somewhere in between?

On today’s episode, co-hosts Roland Frasier and Ryan Deiss sit down to solve the optimal work week puzzle once and for all. Okay, not really, since the two of them don’t even agree. But that’s not the point. Doing what works best for you is. For Ryan personally, he wants to get more intentional about the work he’s doing, what categories that work fits in, and how many hours he’s spending on each category. He has found that, past a certain point, working more hours results in diminishing returns. Over the past few months, his personal and professional goals have gotten out of alignment, and that’s not acceptable to him, so he’s making some big changes.

Listen in for helpful tips and actionable steps you can take to make sure your work hours line up with what you value most. 

IN THIS EPISODE YOU’LL LEARN:

• What Ryan writes in his “work diary” and why
• The 4 categories of work and which ones you want to optimize for 
• How to keep meeting-creep from overtaking your calendar
• Why you should limit your hours of flow-state work (even though it’s counterintuitive)

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Get $300 off Your Virtual Assistant

Visit https://resources.belaysolutions.com/lunch for more details!

Belay

Build Your CEO Dashboard

Get one report every week of the key metrics you need to know with the CEO Dashboard!

CEO Dashboard

Have you ever had someone tell you, “I’d love to pick your brain,” and you spend valuable time giving them free advice which they ultimately ignore?

On today’s episode, host Roland Frasier talks about why he’s done handing out his wisdom for free. It’s not because he’s greedy or snobby. It’s because he’s shrewd and it’s better for the other person in the long run as well. He’s learned from experience that humans rarely follow through—unless they have skin (i.e., money) in the game. He did 42 four-hour consults in 2020 for $25k each. Not a bad deal, but he has no plans to become a consultant. “No matter how high your hourly price,” he says, “it’s still dollars for hours. You’re still a dancing bear.” No, he’s doing it because he wants equity in deals. And he’s been racking up that equity as well.

Listen in to find out how you can increase your profits without giving up your time.

IN THIS EPISODE YOU’LL LEARN:

• What’s included in the automated text Roland sends to anyone asking for advice
• Why Roland raised his consult fee from $18k to $25k 
• How you can elevate your credibility which leads to more equity deals
• What barbell investing is and why Roland is a fan

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• EPIC Challenge
• Antifragile 

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

You start building a business for a very specific purpose, but when you shift into growth mode, you may have to switch psychological gears to get where you want to go. 

On today’s episode, host Roland Frasier interviews his good friend Jonathan Cronstedt, President of Kajabi, a business valued at $2 billion. This conversation took place at a recent War Room Mastermind, which members pay $35k/year for, so you’re getting a valuable inside look. Jonathan was actually the CEO of DigitalMarketer for a bit in 2013, then moved on to a few other companies before landing at Kajabi. When he came on board, they had 30 employees and $6 million in annual recurring revenue. Now they’re at 400 employees and a 9-figure ARR. He talks openly and honestly about the things they did right (and wrong) as they built Kajabi into the billion dollar business it is today.

Listen in for some actionable tips and strategies for growing your business in big ways.

IN THIS EPISODE YOU’LL LEARN:

• What “living breathing” tool the Kajabi team uses as much as their iPhones 
• Why (and how) to be proactive instead of reactive with your hiring 
• What you should be writing on LinkedIn every single day
• Why it’s so important to recognize and celebrate success within your community 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Kajabi
• Jonathan on LinkedIn
• War Room Mastermind

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get $300 off Your Virtual Assistant

Visit https://resources.belaysolutions.com/lunch for more details!

Belay

Build Your CEO Dashboard

Get one report every week of the key metrics you need to know with the CEO Dashboard!

CEO Dashboard

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

What is the ONE big thing you need in order to keep up with an ever-changing world so you don’t lose customers to your competitors? 

On today’s snackable episode, host Roland Frasier continues a two-part series on one of his favorite topics: creativity. There are a million reasons why creativity is an invaluable trait to have as an entrepreneur, but one of those reasons has risen to the top of the list in 2022. You need creativity to keep up with a world—and a market—that’s changing almost faster than we can come up with ideas. If you can’t creatively adapt to your customer’s needs, someone else will. In this short but powerful episode, Roland talks about being creative in all areas of your business—your finances, your people, your operations, your sales. He even shares ways you can get creative with your creative.

Listen in for some easy-to-implement ideas that will give you a competitive edge in today’s environment.

IN THIS EPISODE YOU’LL LEARN:

• How to creatively acquire assets your business needs without using any of its funds 
• Ways to apply a scientific/creative hybrid to your advertising 
• Creative ideas for reducing waste and eliminating constraints in your operations 
• Why you should embrace change and challenges instead of trying to avoid them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• RolandFrasier.com

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

What if you could connect with your audience through powerful messaging turned into a merch line they’d pay a premium to wear? 

On today’s episode, host Roland Frasier sits down with Victor Peña, founder of OmniPrint International, a company that empowers business owners globally to thrive with print on demand. OmniPrint manufactures print-on-demand machines and sells them to influencers and ecommerce businesses, many of whom make $30-$40k/month selling merch. He says these people are super creative and have a keen eye. Now that everything is digital, they can just put an image out there and see if people want to buy it on apparel. No inventory required. It’s not printed until it’s purchased.

Listen in to find out if print-on-demand is right for you and your business.

IN THIS EPISODE YOU’LL LEARN:

• Who makes up the bulk of OmniPrint’s clients (and what makes an ideal client)
• How much volume you should be doing before you invest in a print-on-demand machine 
• How to determine which designs are selling best online
• Why Victor is looking at acquisitions to expand his business 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• OmniPrint International on YouTube
• OmniPrintOnline.com (FREE guides)
• Follow Victor on IG
• Follow OmniPrint on IG

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get $300 off Your Virtual Assistant

Visit https://resources.belaysolutions.com/lunch for more details!

Belay

Build Your CEO Dashboard

Get one report every week of the key metrics you need to know with the CEO Dashboard!

CEO Dashboard

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

We all have this quality inside of us. We just need to prioritize it and nurture it, so our business can grow and thrive.

On today’s episode, host Roland Frasier is talking about something he’s super passionate about: creativity. It’s tempting, as an entrepreneur, to think that creativity isn’t as important as other more analytical traits. But it is. When you tap into your creative side, you become aware of the traditional solutions being offered in any business situation, but you have access to areas of your mind that will allow you to approach those situations in new and different ways. Creativity leads to improvement, innovation, and evolution—and makes the world a better place. 

Listen in for some really cool ideas for encouraging and increasing your creativity—in business and in life.

IN THIS EPISODE YOU’LL LEARN:

• Why identifying your origin story is so important 
• What it means to have a “beginner’s mind” and why it matters 
• Unexpected benefits of being creative in business
• How employing a diverse workforce can foster creativity

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• RolandFrasier.com
• Influex.com
• books on creativity by Edward de Bono

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Why leave money on the table when you could literally double your take-home pay with some simple, but powerful, tweaks to your business? 

On today’s episode, host Roland Frasier walks us through a number of accelerator tools you can use to leverage sales for profitability in your business without working harder or launching new products. Everything you need is right there in front of you—you just have to get creative. And you don’t even have to do that, because Roland has done it all for you. He shares actionable strategies for getting more bankable profits, increasing your profit margins, and creating true transferable value. You’ll learn about adding paid channels, acquiring customers in bulk, vertical and horizontal integration, expanding your value chain, and so much more. 

Listen in as Roland shares practical tips from decades of expertise in leveraging sales for profitability.

IN THIS EPISODE YOU’LL LEARN:

• Everything you need to know about SPV, KPI, CAC, DPL, COI, and OPP 
• How to increase transaction size and frequency of sales 
• Why (and how) to add a channel partner
• Why you need a value ladder and not just a high-ticket offer 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• similarweb.com

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Build Your CEO Dashboard

Get one report every week of the key metrics you need to know with the CEO Dashboard!

CEO Dashboard

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Get $300 off Your Virtual Assistant

Visit https://resources.belaysolutions.com/lunch for more details!

Belay

Yes, new privacy laws are making it harder to target in your digital marketing, but a shift in focus will keep you ahead of the game. 

On today’s episode, host Roland Frasier concludes a two-part series where he answers some FAQs about leveraging online marketing to grow your business. Targeting your ideal audience is definitely a challenge right now, but there are a lot of smart people figuring it out and sharing what they’ve learned. How effectively we can target moving forward is still anyone’s guess, but we do know we need to shift our thinking to well-crafted messaging and collecting first-party data. Roland shares some things that have been working lately in several of his companies (one of which is DigitalMarketer) that you can use in your business as well.

Listen in for some hacks, shortcuts, and solid practical advice for navigating the digital marketing space going forward.

IN THIS EPISODE YOU’LL LEARN:

• How to use first party data to retarget potential customers on third party platforms 
• Tips for keeping customers in your fold and sending them offers that matter  
• 2 hacks to boost your SEO ranking faster
• Why you should consider acquiring a ranked website (and why it’s easier than you think) 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DigitalMarketer.com
• Semrush (SEO/marketing tool)
• Ahrefs (SEO/marketing tool)
• answerthepublic.com
• Google Ads

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live