Business Lunch

The world of marketing is in constant flux. What do you need to know about advertising and branding in today’s ever-changing environment?  

On today’s snackable episode, host Roland Frasier is getting back to basics and sharing how you can help your business grow using digital marketing. Roland, along with his business partners, actually owns a company called DigitalMarketer that does exactly that. Drawing on years of experience, he answers frequently-asked questions like: How does consistent branding help your business? How does customer interaction help grow your reach? How does online marketing compare to traditional marketing? He also shares helpful definitions and examples of calls to action, direct response marketing, customer loyalty, and brand equity.

Listen in for a quick and practical mini-course on digital and traditional marketing.

IN THIS EPISODE YOU’LL LEARN:

• Why you need both direct response and branded marketing
• How audience engagement influences social media algorithms
• Why you might want to consider acquiring brands that go out of business
• Which is more affordable: traditional or online marketing 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• DigitalMarketer.com

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

When does it make sense for you to invest and own media? Always. And you don’t have to be a billionaire to do it.

On today’s episode of Business Lunch, “The Selfish Edition,” co-hosts Roland Frasier and Ryan Deiss discuss some topics that are very near and dear to their hearts. Things like acquiring media, saying yes (and no) to opportunities, and creating new projects and ideas you’re really passionate about. They recently spent a few days together at Roland’s home in SoCal, got “a year’s worth of work done,” and went their separate ways on absolute fire. They share some new things they’ve got brewing—and their energy and excitement are contagious. Also, they can’t say for sure, but based on recent events, it seems like Elon Musk might have secretly taken Roland’s EPIC challenge. (That’s TBD.)

Listen in for some great ideas from Roland, Ryan, and Elon for acquiring media and going for what you want in business and in life.

IN THIS EPISODE YOU’LL LEARN:

• Why buying platform-dependent media is still worth the risk
• Ways to convert traffic from a social media platform to your owned media
• A helpful framework to use when considering business opportunities 
• An easier way for a people-pleaser to say no

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• EPIC Challenge
• The 7 Levels of Scale

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

The 10-year business plan is a relic of the past—even a 3-year plan is too long. So is creating a business plan even worth the trouble?

On today’s episode, host Roland Frasier answers that question with an unequivocal YES. You absolutely need a business plan—and for reasons you may not have thought of. A business plan done right can help you understand your business so much better, which will help you set goals wisely and achieve them on time. A good business plan is both interactive and dynamic, and it requires quarterly analysis, feedback, and modification in order to actually be effective. A good business plan can be used for recruiting, retention, value proposition, finding investors, getting capital, and so much more.

Listen in for some expert advice on creating a business plan that sets you apart—and sets you up for success. 

IN THIS EPISODE YOU’LL LEARN:

• The best timeline for a business plan, how to break it down, and how often to review it 
• Tips for using your business plan to create a unique value proposition
• Ways to use your business plan as a sales, recruiting, and retention tool
• How to use your business plan to attract future buyers when you’re ready to exit

OUR PARTNERS:

• Get your company’s free Scalability Score
• Join Roland’s next LIVE training on acquiring businesses.
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Franchises can be a wonderful opportunity, but there are a few key things you need to know before you invest.

On today’s episode, host Roland Frasier walks us through the pros and cons of investing in a franchise and lists helpful questions to ask before you take the leap. Then he lays out a step-by-step research checklist to help you pick the franchise that will work best for you. Some of his tips include: attending a trade show, interviewing both happy and unhappy franchisees, talking to competitors, checking out trends, analyzing franchise disclosure documents, and hiring an attorney.

Bottom line: don’t invest in a franchise without listening to this episode first. 

IN THIS EPISODE YOU’LL LEARN:

• How much money you’ll need to invest in a franchise upfront 
• What questions to ask a franchisor before you buy
• Which (and how many) franchisees to interview (and what to ask them) 
• What you need to know about franchise agreements 

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Imagine the possibilities if you not only owned your company, but you owned all the companies your company outsources to.

On today’s episode, host Roland Frasier sits down with TK Stratton, founder of Kinella Capital, to talk about his entrepreneurial journey. TK’s company buys multi-family properties, does value adds, and resells them. Previously, TK was outsourcing all the work on the properties to contractors. But he credits Roland for teaching him all the strategies he needed to know to acquire these companies instead—many of them for no money out of pocket. Now, everything is an inside job. And every expense on one of his properties becomes an investment in his own companies, which increases their value. Expenses turn into assets like magic.

Listen in to hear how he works this magic and why he thinks anybody can do what he does.

IN THIS EPISODE YOU’LL LEARN:

• How to get a bank to believe in you enough to lend you money 
• How to convince a seller that a no-money-out-of-pocket deal is a win-win
• Why TK doesn’t think any of us were meant to retire
• How to take the emotion out of selling your company

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• email TK: [email protected] 

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Could you use some freakishly effective marketing hacks that are easy to use and have been proven to work? We thought so.  

On today’s episode, host Roland Frasier shares 10 simple ways you can make more money on the products and services you’re selling just by making a few small tweaks. Want a sneak peek? Hack #2: friendly forms. “Friendly forms boost conversion,” Roland says. “Don’t ask for too much information. At the very beginning, keep your forms lean and simple, and watch your conversions go up.” And Hack #6: use UGC (user-generated content) photos to bump conversion. When you show photos of happy people using your product or service, it’s social proof. It helps other customers know, like, and trust you.

Listen in for more details about these 2 hacks and 8 more. 

IN THIS EPISODE YOU’LL LEARN:

• How to leverage affiliated products and strategic partnerships to increase AOV 
• Why Google outperformed Yahoo and how you can copy their method
• Which marketing strategy is particularly effective with abandoned cart recovery
• How to maintain consistency between the look/feel/messaging of your ad and landing page

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

You can’t always avoid a business breakup, but if you set things up right at the beginning, you can part on good terms. 

On today’s episode—“The Business Breakup Special”—co-hosts Roland Frasier and Ryan Deiss have a candid conversation about partnerships gone bad. They share two real-life examples that happened recently—one where they got broken up with and one where they did the breaking up. You can’t let the fear of failure keep you from partnering with other people, Roland says. “Things aren’t always going to work out, and that's okay. If you’re not trying and failing, then you’re not trying enough, and you’re definitely leaving a lot on the table.” Partnerships will get you farther faster—if you do it the right way.

Listen in for some valuable dos and don’ts when it comes to teaming up with other people in business.

IN THIS EPISODE YOU’LL LEARN:

• How to set up a path for a graceful exit from the very beginning
• What every written partnership agreement should include 
• Productive ways to respond when someone breaks up with you (in business) 
• How to maintain control over your intellectual property in a joint venture

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Scalable.co (that’s CO, not COM)

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

How could you leverage a pivot in your business to make more money, get yourself out of a challenge, or move toward a better opportunity? 

On today’s episode, host Roland Frasier shares 10 major pivots you might want to consider for your business in the near future. What are some different directions you could take your business that could be more profitable or achieve some other objective? Maybe you want to be more environmentally conscious or build a better culture. Maybe you want more sales, at the expense of profits, because you want to grow your business now and worry about revenue later. There are hundreds of reasons to pivot. Whatever yours is, Roland has a solution. 

Listen in as he shares 10 different ways to pivot your business and offers valuable tips on getting started in a new direction.

IN THIS EPISODE YOU’LL LEARN:

• How acquiring a business or media can help you pull off a zoom-in pivot 
• Why a change in Google’s search algorithm might necessitate a channel pivot 
• How to figure out how your customers’ needs have changed and pivot accordingly
• When, why, and how to run your business through a 10-pivot analysis 

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

No cash out of pocket deals aren’t the same thing as no money down, and they can be win-win deals for both the buyer and seller. 

On today’s episode, host Roland Frasier talks about how to think like an EPIC investor. Some people think there’s always a loser when you do a deal, but Roland doesn’t agree. He has a philosophy of collaboration and what he calls a fairness zone. He believes it’s possible for both parties to walk away with a situation and a deal they’re happy with. In a no money down deal, the seller leaves the closing with nothing to show for it. With no cash out of pocket, they’re getting money; it just doesn’t come from your personal bank account. EPIC investing is all about ethical deals, creative solutions, and building wealth.

Listen in as Roland shares his step-by-step process of acquiring a business with zero cash.

IN THIS EPISODE YOU’LL LEARN:

• What the acronym EPIC stands for (and why)
• How to negotiate for what you want in an ethical way
• 30 referral sources when you’re looking to acquire
• Creative alternatives to paying cash

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• EPIC Challenge

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Ger a free funnel audit from Growrev
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

When you put yourself out there online, the haters are going to find you. How do you keep them from getting under your skin?

In today’s episode, host Roland Frasier shares honestly about some recent critical feedback he’s received on his paid ads online. If this were constructive criticism, that would be one thing. But some of it has been hateful and hurtful comments—about his intelligence, his motives, and even his facial features. There’s never success without criticism. Roland encourages you to understand that this hate has nothing to do with you and everything to do with the hater. They’re either angry or jealous or insecure or just having a really bad day. You can’t let them stop you from doing what you were put on earth to do.

Listen in to get some helpful advice about dealing with hateful critics in a healthy way.

IN THIS EPISODE YOU’LL LEARN:

• Mindset shifts that will give you much-needed perspective 
• How to not take the hate personally when that’s all you know to do  
• Creative (and funny) ways to deflect criticism and hateful comments
• 3 things to always keep in the front of your mind

OUR PARTNERS:

• 7 Steps to Scalable workbook
• Get a free proposal from Conversion Fanatics
• Get 3% cash back on your ad spend with AdCard
• Get my book, Zero Down, FREE

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live