Business Lunch

Get All the Cash You Need to Survive & Thrive the Coronavirus Economy https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players.

Roland has been sharing a series of live Zoom calls on his Facebook page. We’ve been sharing some of this super helpful content on the podcast. Today, Roland and Ty Crandall talk about leveraging SBA loans, availability, and strategy to access crisis funding, how to grow and maximize your business credit, and so much more! For the record, this call/episode was aired on March 21st, 2020.

“It’s really going to be critical to get in front of it… People who are acting decisively and moving quickly will be in the best position.” Roland Frasier

Ty Crandall is a Business credit expert who helps entrepreneurs get capital by improving 'fundability,' building business credit, and access loans and credit lines.

“I feel like a weatherman in a hurricane. I’ve spent the last 12 years preparing for this moment. I had a mortgage company in 2008 when everything went down - wrong place wrong time. But I realize that thereafter that there was a lot of financing that I could have got”. Ty Crandall.

If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!

Listen Today For • Q & A from real entrepreneurs asking today’s questions

• Expert Advice for different kinds of companies, including service-based companies, hotels, restaurants, and Veteran small businesses.

• An overview of the SBA Disaster relief loans.

• Alternative Lenders that actually makeup 90% of loans.

• The Three ‘C’s that determine your ‘fundability’: Cash Flow, Credit, and Collateral. What’s your strong point? Have all three? Listen to Ty’s advice on the best route to pursue.

• The relationship between your credit, cash flow, and the term length of your loan.

• A caution on applying for credit cards on your own.

• Why you are better off applying for credit from multiple sources as opposed to one.

• So much more!

“There’s tremendous opportunity right now to get capital for your business, not only for immediate cash needs but also for going forward. There are 50 billion dollars in SBA money that’s come online, and all kinds of other stuff”. Roland Frasier

Click to find us on Apple Podcasts and other podcast players. 🎧

References Mentioned In This Episode Ty's company, https://www.creditsuite.com/ (CreditSuite.com)

https://streetshares.com/ (Loans for Vets)

Clean up your LexisNexis.com Report.

Contact & Follow Roland On Facebook

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

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Roland has been doing a series of live zoom calls on his Facebook page this past week. We shared his strategy for surviving in business over the next season in the last episode, so be sure to listen back to that.

But today we're sharing what Roland describes is 'one of the most important calls he's been on.' Roland talks with https://johnassaraf.com/about-me/, (John Assaraf), one of the leading mindset and behavior experts in the world. He dives into getting your head right amid this growing pandemic AND how to approach your employees and clients during this time.

For the record, this call/episode was aired on March 21st, 2020.

If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!

Listen Today For 1. How The Brain Processes Threats Like Covid-19. • Why are some people on the beach in Florida, while others are panic buying?

• What is media consumption doing to our brains right now?

• How does the brain react when it believes there's a threat?

"Most people, if they're not trained or skilled in seeing threat and knowing what to do with it, they're going to react automatically…have doubt, which breeds uncertainty, which triggers their fear center, which triggers people to react to their highest level of training." John Assaraf

2. What The Trained Investor or Individual Will Do Instead • Understand that you need to research the research.

• Listen to 'the Frankenstein side' of the brain, but understand and observe it, and then be sure to listen to the 'Einstein side' of the mind too.

• Get all the 'What if's' out of your head and do this with your team also.

• Come up with calm counter-strategies to the threat and make a plan.

"The trained investor, entrepreneur, individual will be able to observe and know either what to do or whom to ask. Because they've 'been here before, they can respond intelligently and rationally. "John Assaraf

3. How To 'Pace' a Client or Employee That's In Fear and Panic "We think about what we feel, and we feel what we think about." John Assaraf

• An approach that will establish calm and bring people 'off the ledge'.

4. And More! We've edited down included some valuable answers to questions that were raised by War Room Members in the live Zoom call.

Click to find us on Apple Podcasts and other podcast players. 🎧

References Mentioned In This Episode

Never Split The Difference Book

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

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Why this is NOT the time to panic… Business is still OPEN. Ever curious what it’s like to be a part of the War Room Mastermind? Here's a look behind the curtain during our recent strategy call. Roland Frasier details how to change your finances, ops, people, and marketing right now so that you have the cash to get you through whatever happens. If you want to position yourself to ride the post-quarantine success wave, listen in.

Tune in if you are nervous about your business and the economy. Will you freeze, fumble, or be able to fight, focus, and adapt?

“Do not freeze. This is not the time to freeze. This is the time to double down.” Roland Frasier

We are sharing this episode on March 23, 2020, amidst the Covid 19 pandemic. But there's no panicking here. Instead, Roland shares SOUND strategies and counsel from experience (and from history).

If you’re enjoying the podcast, make sure you’re subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!

https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. 🎧

Four Things You Can Do Right Now To Help You With Your Finances 1) Maximize your credit - listen for this ex-bankruptcy lawyers’ advice on getting the cash you need to push through this time.

2) How to cut what you need to cut, and make the hard decisions so that you have room to breathe. “There’s so much fat in so many businesses.” Perry Belcher

3) Integrate bartering and trade into your ecosystem.

4) Accelerate your cash collection by reaching out with discounts for early pre-pays.

What To Do Over The Next 90 Days With Your People • For your Team: Why (and how) you MUST talk to them.

“It’s really important to communicate with your team…Even if you’re scared, you still need to lead. You are leaders…” Roland Frasier.

• For your customers: Exactly how to handle it when clients and customers are freaking out.

“Get ahead of the cancel” - Roland Frasier.

• With Your Suppliers: Talk to them about deferring payments, OR, buy at a discount! If you can pre-pay (at a discount), do that. People are open to it.

• With Your Lenders: It’s just plain smart to restructure your loans and debts right now (everyone is open to it!), and rates are low.

Operations! What To Do Right Now • Hold on to your personnel.

“Please don’t let go of good people. Those people are having a harder time than you are.” Roland Frasier

• If you’re having a downturn, now is the time to cut the chord and do the tech deployments and migrations that you’ve been knowing you wanted to do anyway.

• Use Company Time Well! If you have a downturn, consider working on SOP’s, the employee training you've wanted to do, and it's also a great time to work on automation.

"Last But Not Least, BUY! Buy media assets, buy blogs, buy web sites, amazon accounts - anything that is going to help you get what you need for your business. This is the time because those that are not going to survive are giving it away for next to nothing”. Roland Frasier

How To Approach Marketing Over The Next 90 Days • Why you need to ‘Lean In’, double down and increase your ad spend.

• Learn from Kelloggs in the Great Depression, Volkswagen in the Oil Crisis in the ’70s, Taco Bell and Pizza Hut in the 90’s, and Amazon in the Great Recession (2008).

Contact & Follow Roland On Facebook

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

We have a timely special episode for you today, a 'simulcast' bonus edition thanks to Joe Polish and team. https://www.rolandfrasier.com/ (Roland Frasier) sat with Joe and https://www.deanjackson.com/ (Dean Jackson) to talk about adaptability and the moment we all are finding ourselves in with this global pandemic. If you want to learn how smart business owners and live event hosts are moving decisively to support their clients, preserve their team, and protect their bottom line, you need to listen in.

Everything is changing so quickly, so for the record, this conversation happened on March 15th, 2020.

"Entrepreneurial solutions are what's going to help the economy and crisis." – Joe Polish

Listen For, • How they're already making shifts within their own businesses to prepare for what's to come.

• How Roland handled the postponement of Traffic and Conversion Summit and the three critical questions he asked himself first.

• How to think strategically and rationally about your business in times of "turnaround" to maximize efficiency and strengthen your business.

• The MINDSET that will get us out of an economic crisis.

• Why cash flow, operations, and marketing shifts need to be assessed ASAP.

• What Joe communicated in his latest TEAM HUDDLE in response to the times.

• How to deliver the deliverable no matter what.

• How your product determines your behavior, whether it's Essentials, indulgences, or 'deferrables.'

• How to WIN with calm and focused intention.

• A lesson from a boxer about getting punched in the face.

"Context is more important than content right now." – Joe Polish

If you're enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!

Contact & Follow Roland On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Roland talks in this episode with Engagement maven, international speaker, and influencer/marketer, Yifat Cohen. She talks in this episode about how she is 'anti-social media,' insisting that impressions, likes, and shares don't pay rent. "But conversions, shares, and interactions that move people to fall in love with your business do." So if you're curious about her strategies and how she's getting 73% conversion rates, this episode is for you.

Yifat specializes in community building, 'gamifying' live engagements, and cultivating brand evangelists. To dig in further with Yifat, visit her website or her company Viral Connectivity site https://viralconnectivity.com/ (here).

If you're enjoying the Business Lunch with Roland Frasier, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!

"Since the beginning of the Internet, we are broadcasting… but there's no connection happening between people… when people start doing social media they look at content and create all this stuff. But if you don't have an audience or only a small audience, then who's watching". Yifat Cohen

Listen For Why the classic internet marketing model is falling short and leaving people feeling worse about themselves.

Why face to face, real-time engagement is the answer.

How to go LIVE across different platforms simultaneously.

How to leverage someone else's audience, to build your own assets (not someone else's platform).

The software and platforms Cohan uses.

How to create content for a whole month from one conversation.

How she 'grabs' people from other platforms and gets them to her streaming site.

"Nobody believes what's happening online anymore. Right? That's why we need 32 touch-points to make a small sale. But to make big sales, and make trust and loyalty, you need to have face to face interactions." Yifat Cohen

Yifat's Four Steps if you're starting out with no audience: Don't worry about the content.

Search for your topics and hashtags, find out who's talking about your topic, and go there.

Spend 2-4 weeks engaging there, answering questions and solving people's problems.

From there you will attract people to your profiles.

Plus, her top advice:

Don't 'build your home on rented properties'.

Own your audience.

Connections and relationships last, they move and can go where you go.

"Information is not the problem. People are still sick, still broke, still depressed. So what's missing? What's missing is… relationship." Yifat Cohen.

Tools & Resources Discussed In This Episode For streaming, combine https://streamyard.com/ and https://restream.io/.

Check out Yifat's show, here.

Contact & Follow Roland On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Twitter

On Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Why You Need To Stop Doing Comfort Work. In this short episode, Roland unpacks a timeless leadership principle. If you’re a founder, CEO, entrepreneur, or manager, you definitely need to listen in for ways to eliminate work that doesn’t get you to where you want to go!

If you’ve been listening for any length of time, you’ll understand that Roland Frasier knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. If you’re enjoying the podcast, make sure you’re subscribed and consider leaving us a review on Apple Podcasts.

“The greatest growth comes from when we are operating OUTSIDE our comfort zone. That’s when the most significant change occurs, and usually, it is anything BUT comfortable!” Roland Frasier

Listen Today For, Roland’s story that illustrates this timeless leadership principle.

Why the most meaningful activities in your business are NOT comfortable to do. They don’t have a definite stopping point or feel good; they're never truly 'completed.'

What to do when you find yourself ‘Sizing the Rounder.’

Why comfort work is so seductive.

Why comfort work won’t get you where you want/need to go.

The Tasks you should be focusing on instead, for example,

1) Setting strategy for your business

2) Creating and improving your customer experience,

3) Adjusting your product or service line to take advantage of industry trends and better serve your customers

4) Usually, things that don’t have any stopping point because they are processes, not tasks.

“I see the top people in our businesses doing “comfort work” all the time. One of our CFOs is balancing the checkbook; instead of creating the business models and complex budgets that we need to run the business better, predict revenue, and allocate capital and resources. A sales manager is reorganizing the files on her computer, instead of reviewing the recorded call logs from the most successful and least successful rep calls over the past week to determine what’s working and not working, so that she can adjust and improve our sales scripts. And, I even see it in a business partner, who feels good because she just built the landing pages for a new offer that we are launching in one of our business units, instead of taking the time to expand our build team capacity to meet the increased demands of our expanding business.

Oh, and just in case you think that yours truly is immune to this kind of thing, let me tell you that I most definitely am not.” Roland Frasier.

Also, Listen For The danger of believing that you are indispensable to your business.

Why you DON’T want to be indispensable to your business.

“EVERYTHING can be delegated. Don’t forget that you are C-suite management now. You’re a founder, owner, CEO, and the one thing that you should definitely NOT be doing is…Sizing the rounder.” Roland Frasier

Click to find us on Apple Podcasts and other podcast players. 🎧

Contact & Follow Roland On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

“The challenge with comfort work is that it’s, well…comforting. It’s seductive because it’s easy and it feels good. It feels great. But you are accomplishing nothing.” Roland Frasier

Today Roland digs into conversation with Ron Lynch, a strategic consultant and Founder of Big Baby Agency and Bonfire Enterprises. Ron has $4 Billion in attributable Direct Response revenue. He can sell! But he also has a great story and some clear takeaways for entrepreneurs. 

If you're enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! But also listen in for an exciting opportunity happening later this month at Traffic and Conversion Summit!

Listen Today For, 

• The one thing he'd love entrepreneurs and marketers to know. 

"The people who can solve a real problem in the world with empathy and creativity are the ones that really succeed, and they're fulfilled while they're succeeding." Ron Lynch

• His thoughts on fame and money and the difference between recognition and fame.

• How he got noticed in Hollywood and got his start writing infomercials.

"If you do the work first… I'm a believer in the law of Traction, rather than the law of Attraction". Ron Lynch

• The pattern for short-form media that blew up everything he worked on, including the GoPro camera.
• The extremely efficient hack he used to get Super Bowl time for less

Questions To Assess Your Product

1. What’s a significant problem that your product fixes.
2. Is it a Fad or an Innovation?
3. Does it have a protective I.P.? 
4. Can it get better with future Iterations?

"Once you get the market place, you can get future iteration." Ron Lynch

Plus, Listen for

• A Case study on how Ron sells a product even when it's not innovative.

"If I can tie the product to your identity or your character, I know that I can sell it." Ron Lynch

• How to find your customers and work out who they are, using Facebook Ads as your primary research tool. 

"I like to push harder on what I know and let the unknowns reveal themself." Ron Lynch

• How much you need to budget for Media buying to move into Radio and T.V. and why.

• Why he always goes to the Lawyer and never goes to Agents when he wants to work with a celebrity. 

• A Case study: Working with Rob Lowe.

• Structuring Equity deals with the Stars. 

Reach out to Ron here if you are collaborative, funded, and you truly have an innovation (email on the show) you want him to help you sell! 

A Once In A Lifetime Opportunity 

Roland invites you to mingle with the elite of the Traffic & Conversion Summit, including Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! This premier event is your chance to hang out, chat, ask questions, take a few photos with legendary business owners, celebrities, marketing legends, and the T&C founders. This is an exclusive, two-part event limited to 50 people.

Plus, get a one-on-one consult with the legendary Jay Abraham, the highest paid marketing consultant in the world! Jay has offered to provide one-on-one time with each attendee during the event! Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries worldwide. He has studied and solved almost every kind of business question, challenge, and opportunity. Get the chance to have Jay dig into your business and help you take it to the next level!

To find out a little more and apply to see if you're a fit for this group, visit TandCVIP.com

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

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On Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Who are you spending time with these days? No matter who you are, there are those that have done it bigger, better, and faster than you have. Have you ever noticed that world changers hang out with other world changers?

"Success leaves clues. If you surround yourself with people who've not already created and executed the models for success that you need to accomplish your goals, it will be 100 times harder for you to succeed". Tony Robbins

You listen to Business Lunch podcast for 'a seat at the table' with insanely successful entrepreneurs who share their stories, mindset & strategies. In this short episode, Roland explains the benefits of raising your 'level' of connections and offers a shortcut that you won't want to decline. 

Listen For, 

• The critical question Roland asks himself every year.
• The need for connection with mentors and peers that are more successful than you are.
• The necessary mindset that will ensure you're never a 'hanger-on' when you gain proximity to the 'big boys and girls.'
• The inspiring stories of an elite group of entrepreneurs.

"In my career, I've found the largest leaps in my network AND my net worth have been through paying for access to the people I want to think like, to be like, to work with. I can attribute tens of millions of dollars to these connections. The first step is the proximity." Roland Frasier 

A Once In A Lifetime Opportunity 

Roland invites you to mingle with the elite of the Traffic & Conversion Summit, including Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! This premier event is your chance to hang out, chat, ask questions, take a few photos with legendary business owners, celebrities, marketing legends, and the T&C founders. This is an exclusive, two-part event limited to 50 people.

Plus, get a one-on-one consult with the legendary Jay Abraham, the highest paid marketing consultant in the world! Jay has offered to provide one-on-one time with each attendee during the event! Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries worldwide. He has studied and solved almost every kind of business question, challenge, and opportunity. Get the chance to have Jay dig into your business and help you take it to the next level!

To find out a little more and apply to see if you're a fit for this group, visit TandCVIP.com

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Twitter

On Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Today, Roland sits down with 9-figure entrepreneur Josh Snow, Founder, and CEO of SNOW Teeth Whitening and David, two 9-figure revenue-earning brands. Last year, over 100 million people interacted with websites and brands owned by his companies. 

If you're an Entrepreneur or Marketer, Josh has some great insights you will want to hear today. He breaks down how he goes about working with influencers, and his steps and takeaways for moving into the global market. Check out his company here and connect with him on Instagram.

"Focus on building a great product, a great team, focus on your margin, focus on your revenue growth, focus on those things, and in the meantime, make your customers become influencers." Josh Snow.

Before you read on, Roland Frasier invites to the Premiere Event of Traffic & Conversions Summit 2020. This is your chance to mingle with the Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! Hang out, chat, ask questions, and get a great photo with these (and other) legendary business owners, celebrities, marketing legends, and the T&C founders. Included in the package is a one-on-one consult with the legendary Jay Abraham. The highest-paid marketing consultant in the world has offered to provide one-on-one time with each attendee during this V.I.P. event. So act quickly, find out more at tandcvip.com, and claim your spot in this once in a lifetime opportunity.

Listen Today for,

• How (and why) Josh Snow created his hugely successful teeth-whitening product.
• The inspiration and cues he took for designing his invention as a high-end product.
• Why he 'bootstrapped' his company (when he didn't need to).
• How to avoid over-extending your product selection.
• Snow’s take on customer service and product guarantees.
• What Josh has learned in taking his product worldwide.
• Fascinating differentials in various global markets, and what Snow's team changed to meet those demands and capitalize on the different opportunities. 
  

"It has to be authentic, (people are asking) 'What's the story here? Or is it a facade?' A facade might be able to last for a while if you slam it down people's throat, but after a while, customers are smart enough to catch on." Josh Snow.

Plus, Listen For Snow's Step-by-Step Influencer Marketing Strategy

• How to scale up from small bloggers and micro-influencers to the Kardashians.
• Why Josh favors YouTube over Instagram for Influencer marketing AND paid Ads.
• The long term approach he uses to put together celebrity deals. He looks at, 

1) Licensing

2) Royalties

3) Minimum cash payments and upfront cash payments

4) How to compliment their brand

5) How to build royalties for their kids

6) What the launch is going to look like.

• Why it's important to understand that a celebrity won't 'make' your business, it's brand awareness.

"How do you measure (influencer/marketer) affinity? Comments". Josh Snow.

Click to find us on Apple Podcasts and other podcast players. 🎧 

If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!

References Mentioned In This Episode

BookingAgentInfo.com

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

If there’s a company in your industry that’s the 500-pound gorilla, would it make sense to model what they do? Consider companies like Agora and Amazon. Would it be reasonable to assume that if you did what they’re doing, that you’d eventually end up with the same success?

This episode is part two of a mini-series - listen if you’re looking to take the fast track to grow your business. Roland has extraordinary insight from a wealth of experience. Today he breaks down three more of these five strategies to increase your chance of success.

Five Incumbency Advantage Strategies

 

Strategy #1, Go Negative (Listen to episode 135 here).

Strategy #2, Hire The Best (Listen here).

 

Strategy #3, Use Trust Agents

“Big names definitively sell. Influencers are all the rage because they have audiences that look to them as aspirational figures to copy, or as trusted guides to recommend products and services.” Roland Frasier

Listen today for what to do if you don’t have the budget to gain top branded personalities:

• Start with your dream endorsement in mind and then work your way back with people and organizations that you can afford.
• Use Micro-influencers and work your way ‘up.’
• Find an access point such as someone who knows them, or their preferred charitable cause.
• Send them a complementary product.
• Check out the Cameo App. 
• The key is, to focus a portion of your budget and efforts on ‘Trust agents.’

 

Strategy #4, Operate In High-Profit High Demand Niches.

Listen For, 

• How Roland helped a well known public-figure scale into related markets by adding a high ticket product into their value chain.
• Why you need to take a look at your value chain and create bundles, higher-priced products, continuity products, and affiliate offerings. 
• How to Increase your ARP (Acceptable Recoupment Period) and LCV (lifetime customer value) to increase your Customer Acquisition costs, and therefore get more customers. 

“You have to develop, create an affiliate relationship with, or acquire higher priced high margin products or services, to be able to sell them to your list after they make their initial purchase. This allows you to ‘go negative’ on the acquisition, yet still make a profit within your ARPs (Acceptable Recoupment Period)”. Roland Frasier

Strategy #5, Be Risk Tolerant.

Many gurus could be out of business in just one Regulatory battle. It's not for everyone, and that's okay. If you’re not comfortable with this kind of risk, stay away from offers in Health, Finance, Making Money, and Weight Loss. 

If you’re going to play in high margin high-risk industries, you need to,

• Have a strong stomach and excellent legal compliance.

• Plan a war chest fund. 

Summary

Take the best from the 500lb gorilla in your industry, but understand that it doesn’t mean it’s easily duplicatable. Recognize the incumbency advantages, and use these five actionable strategies to boost your business. 

Opportunity To Work With Roland

If you’re interested in working with Roland on your business, listen for his invitation to the upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! It’s a small, limited group – so act quickly.

Click to find us on Apple Podcasts and other podcast players. 🎧 

 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

 

Follow Business Lunch Podcast

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.