Business Lunch

Today, Roland sits down with sought after Digital marketing strategist John Lincoln. He’s an entrepreneur, author, industry speaker, and CEO of Ignite Visibility,  a 3x Inc 5000 company managing 100 million in Ads a year. If you’re an Entrepreneur or Digital Marketer, there’s A LOT to be learned in this conversation with Roland and John. To dig in further with John, visit his website here.

If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! If you want more input from our host Roland Fraiser, head over to our home page to sign up for more exclusive content, and there may still be room in his next LEGS intensive. Find out more here! 

• John's Publishing Formula for reliable results.

• His tips and tools for Creating Content (and why he hires professional copywriters and copy editors for all of his content).

• Is Siri a serious contender? How vital is Voice search? Find out what he thinks and what his company is doing to prepare.

“Voice searches are three times more likely to be local, and projected to be 50% of all searches next year”. John Lincoln 

• John’s thoughts on SEO in the current digital marketing eco-system.

• Why his team is ‘hot on Push Notifications’ and his preferred tools.

• When to consider What’s App as an important channel.

• Whether there’s a marketing opportunity in text messaging. Would you dare?

• His tips for GDPR and the new California laws and ADA compliance (more here).

“I love the idea of building and sculpting an audience over time… Having a reliable place that I can go to at any time…to bring in business”. John Lincoln

• The priceless advantage of a great business partner.
• One of the biggest reasons agencies disappear.
• The value of building a thorough business model BEFORE you launch.
• John’s insights on hiring RIGHT and why he doesn’t 'hire on skills’.
• The compass he uses to manage his time.
• How he has (and always will) manage cash flow.

“If you align your passion with your business, it’s super fun. Don’t do business because you’re going to make some money. Make sure you’re going to really enjoy it”. John Lincoln

Click to find us on Apple Podcasts and other podcast players. 🎧 

The Forecaster Method Book

John's Ignite Visibility YouTube Channel

GDPR 

Buzz Sumo 

If you’re interested in working closely with Roland, there may be time for you to join his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! It’s a small, limited group – so act quickly.

On Facebook 

On Instagram 

Through his Website 

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

If there’s a company in your industry that’s the 500-pound gorilla, would it make sense to model what they do? Consider companies like Agora and Amazon. Would it be reasonable to assume that if you did what they’re doing, that you’d eventually end up with the same success?

In this episode, Roland explores this question and breaks down Five strategies that you can apply to your business to increase your chance of success.

If you want to dig in further with Roland, head over to our home page and sign up for exclusive content from Roland. If you’re interested in working with Roland on your business, listen to the end of the episode for his invitation to his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)!  It’s a small, limited group – so act quickly.

Five Incumbency Advantage Strategies - Listen today for the first two strategies, and subscribe now on Apple Podcasts to make sure you catch the other three next week.

Strategy #1, Go Negative.

Agora is comfortable going negative on Ad Spend for up to six months. It’s a luxury of scale. To afford to go negative on front offers, you have to have a back end offer and ascension path that enables you to make up for the initial loss, AND earn an acceptable profit over a specific period. 

“The more you can afford to go negative on Acquisition, the bigger the moat you can build between yourself and your competitors.” Roland Frasier

How do you get there? 

• Start with an offer that works to paid media, initially to a niche, and prove that you have a product and an offer that works.
• Then, begin expanding the audience and channels in which you make that offer. 
• Keep in mind conversion rates, Return On Ad Spend (ROAS), and Average Order Value (AOV) will not be as high as you expand out into less fervent niche markets. Customer Acquisition Costs (CAC) will also increase.
• HOWEVER, as you watch these Key Performance Indicators (KPI’s) and run your conversion rate split tests, you’ll be able to evolve your funnel. The goal is that Lifetime Customer Value (LCV) and Acceptable Recoupment Period Sales (ARPS) would fall into an Acceptable Acquisition Cost period (AAC).
• Knowing these analytics and numbers is critical. If you don’t have someone that has set up these analytics for you, that’s something you really need to do.

Limiting Beliefs

Frequently, smart and savvy entrepreneurs will fall prey to one of two primary limiting beliefs.

1, The business owner believes that they can’t spend more than a certain dollar amount per month on any one channel, e.g., Facebook.

Or,

2, They believe that every Ad spend has to be recouped, possibly with some profit, on the first sale, instantly. 

Have you fallen into either of these categories?

To overcome the first limiting belief, if you already have a business that’s profitable on your current Ad spend, why not increase your spending until your numbers tell you that your marginal revenue or profit doesn’t exceed Customer Acquisition Costs?

To overcome the second limiting belief, be willing to create a value chain that permits you to go negative on your spend initially, and then earn that back, plus a profit, on the back end in some acceptable time period.

Let’s break that down: Expand your product line to offer an ascension path that eventually allows your Customer Acquisition Costs (CAC’s) to equal your Acceptable Recoupment Period Sales (ARPS), AND your target Lifetime Customer Value (LCV), to balance out any negative Return on Ad Spend (ROAS).

“The key is you have to get creative and find complementary business offerings and partners to extend the value chain... You’re only limited by your own creativity and imagination”. Roland Frasier

Incumbency Advantage Strategy #2, Hire The Best.

Agora attracts the best Copywriters and pays them accordingly. They didn’t start with the very best team, they started with one writer, and then built up. The key is finding the best talent you can afford right now. Once you start making money, use that to hire better and better talent, and pay them accordingly. 

“Always be investing in the best team you can afford.” Roland Frasier 

Click to find us on Apple Podcasts and other podcast players. 🎧 

Contact & Follow Roland

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

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Thank you for joining us for this BONUS episode, where we go behind the scenes with Roland for some great wine recommendations! 

Hear from, 

1) Ryan Deiss, CEO of Digital Marketer.

Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted.

For more from Ryan, listen to his episode with Roland here.

2) Tucker Max, is a renowned author, influencer and entrepreneur and the founder of the hugely successful Scribe Media. 

For more from Tucker, listen to his full episode with Roland here.

3) Frank Kern, the World-renowned and sought-after Direct Response internet marketing consultant, and copywriter.

For more from Frank, listen to his full episode with Roland here.

Click to find us on Apple Podcasts and other podcast players 🎧 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Michael Michalowicz is an American author and entrepreneur, and you may recognize him from the reality television program ‘Bailout.’ By the time Michael was 35, he had built two multi-million dollar businesses in the tech space. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. This was the beginning of his success as an author. 

“I always asked myself, if I had all the money in the world, what would I do? But when I had nothing, I asked myself, What is the vocation that I want to do that provides for my family?… and when the vocation and the dream are the same, to me, that’s a calling. So that’s why I went on to be an author”. Michael Michalowicz

If you’re an author in the entrepreneurial space, this will be a priceless episode for you. If you’re an entrepreneur at all, there’s A LOT to be learned in this conversation with Roland and Michael. To dig in further with Michael, order his books or check out his podcast, visit his website here.

Listen Today For,

• Why your lack of money, industry knowledge or network might be your key to success.
• Roland’s “Top Line Scrape” and Michaels’ Profit First Philosophy.
• Michael’s long term approach to building wealth with a licensing strategy. 
• The importance of identifying what you are known for and what you intend to be known for. What do you want to be world-famous for?
• What is the one activity that is most likely to make that customer promise a reality?
• The 4 “D’s”: Doing Work, Deciding About Work, Delegating and Designing - and the 5th “D” that’s not in his book. 
• How building in distraction and down-time is essential for you and your business to re-charge. 
• The problem with comparing yourself and cloning yourself on big “Media darling entrepreneurs.” 

“They are not the common entrepreneur… yet we consume it as if that’s the bar for what entrepreneurial success is… We should not aspire to clone them... To not reward yourself for your accomplishments is a shame. If you’ve brought money to our economy - Thank you!”. Michael Michalowicz

Five Keys To Make Money As An Author,

Listen to Michael’s Story for more on these 5 Insights for Writers:

1. What to do if you can’t get a Publishing Deal
2. The role of Speaking and Lecturing in promoting your books.
3. Don’t assume that because you’ve had one ‘success', that everyone will love your followup book. You will be a ‘One Hit Wonder.’
4. Always have a back end offering with every book.
5. The difference between an author and a writer: Marketing

“Many authors write a book, but then don’t market it. Then you’re not an author. You’re a writer. An author is someone who really becomes a proponent for marketing your book perpetually.” Michael Michalowicz

Thank you for listening in today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook, where his profile is always full of content and conversation. 

Opportunity To Work With Roland On Your Business

If you’re interested in working closely with Roland, there may be time for you to join his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)!  It’s a small, limited group – so act quickly.

Click to find us on Apple Podcasts and other podcast players. 🎧 

Books Mentioned In This Episode

The book he recommends you read first, Fix This Next

Clockwork, Surge, The Pumpkin Plan, Profit First Revised & Expanded, The Toilet Paper Entrepreneur

Contact & Follow Michael

Through his Website 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

If you want to protect your business with the vitality of a ‘Day One’ mentality, Roland unpacks Jeff Bezos’s approach and tactics in this two-part series. Make sure you listen to episode 131 first.

Before we get stuck in, if you’re interested in actually working closer with Roland, listen to the end of the episode for his invitation to his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)!  It’s a small, limited group - so act quickly.

“You must always be aware that someone else is standing in the wings to out-serve, out-innovate, and out-invent your business into oblivion.” Mark Cuban.

Over the years, Bezos has done a pretty amazing job of leading with and instilling a “Day One” strategy at Amazon. Here's why Roland agrees that this strategy is critical:

“Day 2 is stasis. Followed by irrelevance, followed by an excruciating painful decline, followed by death… an established company might harvest Day 2 for decades, but the final result would still come”. Jeff Bezos

• Businesses forget the enthusiasm and stagnate on Innovation.
• They focus on policies, processes, and systems to create SOPs.
• Or, they focus on producing the product or providing the service they first offered.
• They are ignorant of (or forget) how consumer needs and preferences have changed and are changing.
• The Enthusiasm of ‘Day One’ is forgotten.

Bezos offers a ‘starter pack’ of 4 specific tactics for Day One Defense (and Roland added one of his own)… 

Tactic #1, Customer Obsession (Listen back to Part One)

Tactic #2, View Your Proxys Skeptically! (Listen back to Part One)

Day One Mentality Defense Tactic #3: The Eager Adoption of External Trends

If you follow Roland, then you know that he talks about this often (listen to episode 125). As it turns out, it’s clear that Jeff Bezos is on the exact same wavelength.

“The outside world can push you into day two if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them, and you have a tailwind”. Jeff Bezos.

What is Bezos betting on right now? He sites Machine learning in AI. You don’t need a staff of Ph.D.’s or a huge investment in equipment to tap into machine learning trends. Through Amazon Web Services, consider looking into LEX, POLY, and Amazon Rekognition. 

“Machine Learning AI is here. Ignore them at your peril. Your competitors are not going to be ignoring them”. Roland Frasier.

“One of the most important factors in business success is the ability to act quickly. Make quality decisions and implement them quickly”. Roland Frasier

How do you do this without making half-informed decisions?

1. Reversibility

If a decision is easily reversible, go forward with much less analysis, if it feels right. 

2. 70% Rule

Bezos follows the same process as Former United States National Security Advisor Colin Powell: The best time to make a decision is when you have 70% of the information you wish you had. If you wait until you have 90% of the information, you’re going to be too slow. If you make a decision on 40% of the information, you’re going to be wrong or too slow. 

3. Disagree and commit. 

Don’t just disagree with your team and override their opinions when they want to make a decision that you don’t like. Instead, disagree, but trust the people that you hired to make those decisions, and let them know that though you disagree, you’re committed to supporting it and following through. If you don’t, you will get bogged down with politics and pros and cons that will ultimately rob your company of its ability to move fast (and then you become a Day 2 company, very fast).

4 Repair mis-alignments.

Be sure that there is alignment among your various teams and ensure that their objectives and views are all working toward the same desired outcomes. 

Roland recently did a mini-series on “The Long and the Short of it.” This excellent series is worth going back and listening to.

Wallstreet was impatient with Jeff Bezos, but it’s clear that it was worth the wait! Some things can only be realized over time.

“You will rarely succeed at business if you only focus on the short term quick win. Business is a game to be played with an eye to the long term”. Roland Frasier

Click to find us on Apple Podcasts and other podcast players 🎧 

On Facebook 

On Instagram 

Through his Website 

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Ex-Investment Banker and film-maker Jeff Hays https://www.jeffhaysfilms.com/about/ makes movies that make movements. But what Roland and Jeff discuss today is his highly profitable Docu-series. Roland digs into this unique business model and the under-girding paradox:

“It’s all built on the paradox: The more we give away, the more money we make.” Jeff Hays

Jeff is a unique human being with a fascinating entrepreneurial journey. There’s a massive amount of insight in this conversation if you’re an entrepreneur on your upswing or maybe on the other side of a tough ‘failure.’ To dig deeper with our guest, head over to his website.

“I’m no longer betting the farm on my gut instinct…My only value is my failures. My successes, I haven’t learned that much from. I just want them to continue! - Jeff Hays.

Listen Today For,

• Jeff’s first entrepreneurial lesson at the ripe age of 8 years old (he learned the difference between Gross and Net. 
• Jeffs' advice if you’re considering doing a Documentary or DocuSeries and when/why it’s probably NOT a good idea.
• The critical piece of the puzzle: The email list.
• His definition of wealth.
• The reason it’s SO critical to own your distribution.
• How Jeff ‘kept his boat floating’ amid a series of fairly public and devastating disasters.
• His single most important piece of advice.
• And so much more!

Plus, Roland Asks Jeff,

• What is a viewer worth?
• What percentage of viewers buy?
• How did you keep your motivation after ‘spectacular failure’?
  

Thank you for listening in today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook, where his profile is always full of content and conversation.

Click to find us on Apple Podcasts and other podcast players. 🎧 

Contact & Follow Jeff Hays

Through his Website.

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

If you want to protect your business with the vitality of a ‘Day One’ mentality, Roland unpacks Jeff Bezos’s approach and tactics in this two-part series.

“You must always be aware that someone else is standing in the wings to out out-serve, out-innovate and out-invent your business into oblivion”.  Mark Cuban.

Over the years Bezos has done a pretty amazing job of leading with and instilling a “Day One” strategy at Amazon. Here's why Roland agrees that this strategy is critical:

“Day 2 is stasis. Followed by irrelevance, followed by an excruciating painful decline, followed by death… an established company might harvest Day 2 for decades, but the final result would still come”. Jeff Bezos

• Businesses forget the enthusiasm and stagnate on Innovation.
• They focus on policies, processes, and systems to create SOPs.
• Or, they focus on producing the product or providing the service they first offered.
• They are ignorant of (or forget) how consumer needs and preferences have changed and are changing.
• ‘Day One’ Enthusiasm is forgotten.

Bezos offers a ‘starter pack’ of 4 specific tactics for Day One Defense, (and Roland added one of his own)…

“Customers are always wonderfully and beautifully dissatisfied… even when they don’t always know it yet it, they always want something better”. Jeff Bezos

Ask yourself

• What are you doing to obsess over your customers right now?
• How are you improving the customer experience?
• What primary research are you conducting to determine their feelings, actions, and beliefs, as they discover, consider, purchase and use your products and services?

Innovation and Invention can only come from an obsession with your customers, their wants, their needs, and their problems.

“If you aren’t constantly standing in the shoes of your customer, facing the problems they face from a ‘Day one’ mentality, then you’re doomed  ultimately as others rise to meet their needs.” Roland Frasier

Jeff Bezos offers this as his second defense: Maintaining a skeptical view of the dependence on processes, systems, and third party information to grow your business.

As you scale, operational systems become the order of the day. Proxies aren’t bad in of themselves…BUT, they do go bad when the Proxy becomes the result. For example, when employees and management are overly focused on following procedures, without regard for the customer outcome.

To escape this

• First, inform your people of your SOP’s and more importantly, the desired outcomes that the SOP's were intended to create. Help them to understand why they have these SOPs.
• Empower them to override these SOP’s when they are not achieving or promoting the desired outcomes, or when they identify a better way to serve customers or achieve the desired outcomes.
• Most of all, instill in your people the Customer Obsession (from Tactic #1).
• Finally, when it comes to third party customer data and information provided by customer surveys, they are useful but:

“A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey”. Jeff Bezos

Click to find us on Apple Podcasts and other podcast players 🎧 

On Facebook 

On Instagram 

Through his Website 

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Today Roland Frasier brings us a great conversation with another inspiring individual whose family of companies have an annual budget of over $10MM. Dan Hanford is the founder of PassiveInvesting.com and a born entrepreneur. He has an extensive background in starting multiple seven-figure businesses from scratch.

If you love growth and scaling, you will definitely connect with our guests. If you’re frustrated in your business right now, this episode will help to unlock some ideas and inspiration for moving forward. To dig deeper with our guest, head over to his website.

“I realized I was just going into the office and putting out fires. I needed to figure out how to become the general of my business. The Warren Buffett model”. Dan Hanford

• His first entrepreneurial venture that still brings in 7-Figures today.
• How he finds a need in order to fill it (the basis of a great business idea).
• A legal battle that he lost, and learned from.
• An explanation of what Phantom Equity is, and how this has worked really well for Hanford.
• The steps Hanford took to meet his goal of adding 5 new clinics within 2 years.
• Why he stopped offering Chiropractic services at his Chiropractic business, and why he stopped at 5 clinics.
• Roland’s proposal and plan for Dr. Dan.
• The “Really Good Formula for success” that launched Dan into his current venture.

“I don’t want to do something small. I want to do something big. None of the opportunities in front of me were big enough”. Dan Hanford.

• The best decision he made to hire the mentor that he did.
• The all-organic way that he finds his investors.
• How they vet investors and the two types of investors that they don’t want.
• The Depreciation factor that makes these investments so much more profitable and so much more desirable.

Thank you for listening today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook where his profile is always full of content and conversation.

Click to find us on Apple Podcasts and other podcast players 🎧 

Best Ever Real Estate Investing Advice Ever Show

His businesses, Vitalitymedcenters.com and Shopanatomical.com

Through his Website.

On Facebook 

On Instagram 

Through his Website 

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

How To Be Real In An Instagram Perfect, Filtered, Flexing World.

“We all have our personal image we want to keep up. We want to be seen in the best possible light”. - Roland Frasier

Have you ever 'flexed' on social? Or humble-bragged? If you’re a regular listener, you’ve been blown away by Roland’s success, strategies, and stories. He's nothing short of impressive. But in today’s episode, Roland levels with you and tells his personal story in a way that he hasn’t before so that YOU can be encouraged, learn from his mistakes, and build the life you truly want.

If you’re inspired by his transparency, be sure to head over to our home page and sign up for exclusive content from Roland, and you can also follow Roland on Facebook where his profile is always full of content and conversation.

Listen Today For:

• The huge challenges that knocked the wind out of Roland. (His wife left him, the US Government came after him, the IRS demanded $2M in back taxes and most of his friends and family turned their back on him). Yes, that happened.
• Roland’s ‘take’ on that sequence of events as he looks back now: He admits he had made mistakes and wasn’t the best version of himself.
• The wisdom and understanding that helped him let go of resentment toward those that ‘gave up on him’.

“I didn’t have the servant’s heart. Not yet. At this point, pretty much everyone I knew thought I was out of the game. And you know what? I almost was.” Roland Frasier

• What Roland believes was one of his biggest breakthroughs in life - one that will give you compassion for others even as you face the biggest challenges of your life.
• The time he almost killed himself, followed by three years of running from the hard questions.
• The revelatory moment that turned things around, and the clarity that it gave him.

“That moment is the moment I mark as the creation of who I am today. Version 2.0 of me, a better human”. -Roland Frasier.

Roland’s Revelations (In His Words):

1. I would never understand any of this until I could look at my role in it all.

2. Only what I and I alone had done, or not done, brought all of these troubles down on my head.

3. The only way out was through. I had to be the one who got myself to the other side.

4. I was the only one who could get me through the challenges I was facing.

5. I had to own my actions both past and present. That would give me the power to create change.

6. My future was as bright as I decided it would be. I could quit now and fade away or lean into adversity and beat it, bend it to my will and persevere through it.

7. No one wronged me. They all had their own experiences of what was happening. They were driven by their own needs, wants, limitations, fears, and interpretations of all the events unfolding around them, and they were dealing with this as best they could. It was not personal to me no matter how personal it seemed. It was about them, and their experience.

8. I needed to have a Servant’s heart and offer help to others with no expectation of anything in return, to stop being transactional in all relationships.

9. In all my business dealings I needed to put my customer, client, partner, or vendor first, serve their interests and mine would then also be served.

10. Most importantly, put my ego aside and stop pursuing money for money’s sake, success for success’s sake and abandon my pride at beating the system, negotiating the best deal and winning for winning’s sake.

Roland Decided That He Needed To Be

1. Vulnerable.
2. Tolerant.
3. Compassionate.
4. Empathetic.
5. Responsible.

“At any given time...We are all facing huge challenges that may seem insurmountable. We all doubt ourselves or feel like imposters one step away from being found out”. Roland Frasier

Click to find us on Apple Podcasts and other podcast players 🎧 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players.

Roland Frasier sits down in this episode with Rachel Tipograph, CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Her clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Brands license MikMak to shorten the path to owning the shopper by capturing and converting third party e-retail data, and they also produce and optimize videos that get shoppers to hit add-to-cart.

Rachel considered herself amongst the “digerati” since the moment she became an eBay power user at age 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", Entrepreneur named her one of the "50 Most Daring Entrepreneurs.”

All that to say we are excited to share this conversation with you. If you’re an entrepreneur writing your own road map you will benefit from Rachel’s story and the progression from eBay to NYU to several businesses and her current success. Her clarity on solving pain points for companies combined with her ahead-of-the-pack thinking will inspire you in your own strategy. To dig in further, sign up on our home page for exclusive content from Roland to your inbox.

Click to find us on Apple Podcasts and other podcast players 🎧 

“My thesis in marketing is to change people’s perceptions or behavior, you have to change the environment”.  Rachel Tipograph

• Her first entrepreneurial move when she sold her Bat mitzvah gifts on eBay at age 13 (and her parents’ response).

• Her serendipitous physical collision with the man who would become ‘Frank’ on 30 Rock.

• Her time at NYU when her curiosity, confidence, and understanding of the internet led to her second company and huge opportunities.

• How she spends most of her time now and what she’s investing in.
• Her Thesis in Marketing.

      • The wonderful evolution that came from her bold move.

      • Her thoughts on why she was chosen to ‘reverse mentor’  Time Warner executives.

• How Rachel lowered the average of Gap’s average customer.

• The thought process that led her to quit her successful job where she was making waves to start out on her own.

• What led to her essential pivot and major restructuring.

• How she is managing massive growth and building her team, including her strategy on recruiting amazing people.

“If you believe in yourself, then there’s no risk”. Rachel Tipograph

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