Business Lunch

Do you feel like you can’t get off the Hamster wheel? Are you the “Dancing Bear” in your business (or life)? This episode is the SECOND in a new mini-series from Roland that we are very excited to share with you. 

Which receives most of your efforts: Building your income or building your wealth? Today’s episode (and next weeks) focuses on how to maximize your income and focus on “the short!”

“If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier

1 Public Speaking - Whether you’re keynoting for cash or selling something from the stage.

To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.

• How to do this in a much easier way that most people try
• How Roland made $14k on his first attempt doing this and took home $840k in 6 days on one campaign
• Listen to why he wouldn’t make a business out of this!
• Roland’s recommendations for learning more and who to follow.

1 Get in early and sign up as soon as you hear about the launch.

2 Purchase domain names that match the product names as closely as possible.

3 Purchase domain names followed by the name BONUS and the same with the word BUY in front of the product name.

4 Also buy domain names that have the product name with the numbers 2, 3 or 4 after it.

5 Create multiple simple sites on different server companies with the different domain names that you’ve bought, and with different email addresses, accounts, admin names, and different credit cards and physical addresses. You’re effectively creating your own private blog network, to get SEO juice.

6 Create several different long-form articles for each of those sites and get links from as many high-value sources as possible. Yes, this still works.

7 Create an amazing bonus package to offer everybody who purchases through your affiliate link.

8 If the product price and commissions permit (as long as the margin exceeds the cost of the thing you’re giving away),  consider adding a physical product that is in high demand currently to your bonus package. Try to find something everybody wants but they can’t justify buying for themself!

9 If you can’t include a physical product bonus, consider offering a pre-paid digital product that will help them.

10 Approach people that own lists of potential buyers for the product, where the owners of the lists are not planning on participating in the affiliate launch. Where you handle all the work, but you split the commissions, 50/50.

11 Set up a phone number to put up on every email, ad, and communication. It really makes a difference that people can talk to you.

12 Build an on-demand webinar to send prospective buyers to.

13 Create 30-50 (few minutes) YouTube videos and show yourself using the product and doing a product walkthrough. Plus, if you follow YouTube optimization strategies you can OWN this.

14 Monitor feedback from customers and visit offers from the top 20 leader board - offer anything they’re offering and upgrade it! So your bonus is the obvious choice.

15 Get into as many groups as you can, tell all your friends, buy FB ads, google display ads, retargeting ads…Be omnipresent!

Most importantly, pick something that has a high dollar amount! If you do most or all of these steps for a HOT product launch, it will be very difficult for you to not sell 1-5 products. The more you do this the better you’ll do, and you can see how you could add some great Short term income to your books.

“I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier

Referenced In This Episode

Pete Vargus, Advance Your Reach 

Contact & Follow Roland

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

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What a great conversation today between Roland Frasier and CEO / Entrepreneur / Social Media expert Rachel Pederson.  This Minnesota mother of three runs two successful businesses. She knows how to get peoples’ attention, and will always find a way to connect with whoever she wants to connect with. Known as the ‘Queen of Social Media’, she empowers businesses with social media strategies that support MASSIVE, needle-moving growth…

In this episode, Roland and Rachel discuss partnerships, pressure and her “favorite lessons” learned. To dig in further with Rachel, you can visit her website here.

“One of my skills is getting people’s attention. It always has been. I think attention is so important. Not just getting attention, but learning how to sustain it, monetize it, and respect it”. Rachel Pederson

• Her “favorite lessons” from her entrepreneurial journey so far
• How she reaches out to people strategically and gets their attention using multiple touchpoints
• Her first entrepreneurial failure that led to her decision to figure it out and a big realization.
• The mindset that she now recognizes has led to all her biggest mistakes and failures.
• The process of building her clientele and the moment she knew she could quit her 9 to 5 job.
• How she defines a ‘strategic alliance’ as opposed to a partnership and why she’s slow to partner.
• How she finds strategic alliances and what she looks for.
• The strategy she employs when negotiating with strategic partners and how she figures out dividing revenue.
• Why early 2019 was her hardest time in business when a partnership went awry.
• How she withstands the pressure of having a personal brand
• The social media platforms she’s doubling down on.
• Her biggest end of year tip:

“So many people are broadcasting. They’re not conversing. There’s something so powerful about replying to a comment and engaging”. Rachel Pederson.

Click to find us on Apple Podcasts and other podcast players 🎧 

Never Split The Difference Book

Through her Website 

On Facebook 

Her Instagram 

On Facebook

On Instagram 

Through his Website 

On Instagram

On Twitter

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players 🎧 

Do you feel like you can’t get off the Hamster wheel? Are you the “Dancing Bear” in your business (or life)? This episode is the first in a new mini-series from Roland that we are very excited to share with you. 

Which receives most of your efforts: Building your income or building your wealth?

1. Focus on creating as much income as possible in the short term and they don’t really think about building wealth for the long term.
2. Focus on building wealth in the long term and they don’t think about building income for the short term.

The rare few focus on creating income for the short term AND build wealth for the long term. In this episode Roland establishes that YOU CAN have it all and launches a new series, teaching us how to do just that.

“When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier

To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping a sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.

• The amount spent on a renting lifestyle in our ‘sharing economy’ has increased from 36% for Baby Boomers to 50% in today’s Generation.
• The insidious trap that high-income earners fall into.
• The all too often scenario that the asset-rich find themselves in.

“I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier

On Facebook 

On Instagram

Through his Website 

On Instagram

On Twitter

Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players 🎧 

Ray Sinlao gives us the honor today of his first ‘public appearance’ - so far he has declined podcasts and speaking engagements. He likes to fly under the radar, but make no mistake, Ray has achieved huge success in a very short amount of time, having built an 8-Figure Affiliate Marketing business this year alone, with a large amount of recurring revenue.

In this episode, Roland draws out as many details from Ray as possible on Affiliate marketing, his way of operating and HOW he’s blown up his business so quickly! An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. Ray doesn’t have a web presence for you to dig into, but he recommends connecting with him on facebook.

To dig in further with Roland on how to achieve massive business growth, head over to our website and sign up for exclusive content from Roland to your inbox. 

• The tools he relies on! (See References below)
• The perks of NOT having a company web site.
• His entrepreneurial start ‘flipping’ Pokemon cards and the story of his first legitimate entrepreneurial venture.
• His fast-track to learning code in order to provide for his new son - but the $800 per month wasn’t cutting it.
• How he ‘dove in’ the deep end and attended a convention that launched his current success.
• The $2 that changed everything and caused him to quit his job.
• The networking tips that have served him well.
• The challenges of working with Affiliate marketers.
• How to get started as an affiliate marketer.
• The role of writing great copy.
• The commission rates he looks for and when you can negotiate.
• The seasonality of Ad Costs and when you sometimes just kill a campaign.
• How he pays his team and structures compensation.
• The importance of reading data and the power of ruthlessly cutting underperforming campaigns.
• The beautiful video campaign that didn’t convert.
• The effect of Rolands Leverage, Scale & Exit program on Ray’s life. 

Click to find us on Apple Podcasts and other podcast players 🎧 

StandardConversions.com

TeamTreeHouse.com 

Stack That Money Forum 

Direct Focus Online

GiddyUP

Great Leads 

Ad Spy 

The Lords of Strategy Book 

Through his Website

On Facebook 

On Facebook 

On Instagram 

Through his Website 

On Instagram

On Twitter

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

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Roland gives us valuable content every Monday on how to achieve massive business growth. This episode is no different, with Roland sharing a Donna Karen story, shared with him by Bernt Ullman, who we had on the show earlier this year (episode 88).

As you think about growing your business, one of the fastest ways to increase your reach and your product line is to enter into licensing relationships with other businesses that have already been where you want to go in their market. Roland shares with us some great examples as well as the scenarios in which Licensing makes the most sense.

To dig in further with Roland, head over to our website and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.

• The Donna Karan success of almost an 8-fold increase in profits over the course of two years, largely as a result of licensing.

“You don’t have to be a huge world-renowned brand like Donna Karen to take advantage of licensing”. Roland Frasier

1. You have created a business with high brand equity and a loyal base of customers like Donna Karen did.

Here, you have a core-product and/or market, and you take the brand equity that you have created and leverage it by allowing third parties to use your brand to market the thing they are good at (like DK did with fragrances), to a market they have already developed (like Estee Lauder’s retail perfume store relationships).

2. If you are a personality or influencer with a large number of fans or followers.

This is basically the same as number 1 above, except it applies more to you as a personality as opposed to a personality-independent brand that you have developed.

3. If you have invented something but don’t already have a customer base or distribution channel to sell into. You could spend years and millions to acquire customers and master distribution, or you could just tap into someone else’s customers and sales channels.

“If you’re a small company with a great product, frequently, your best option is to go to a larger company that already has resources and distribution to get your product to market faster, or to help it reach larger markets”. Roland Frasier

•  “Shark Tank.” The Sharks have relationships with (or just know about) companies that specialize in the distribution of products through their existing channels.

All the sharks have to do is take the new product to one of those companies and, boom, they have virtually instantaneous sales and profits.

• Daymond John: This is exactly what Daymond John did when he worked with us to market and sell the “Spy Escape” product that he invested in on one of the Shark Tank shows. We had a huge audience of people who would be perfect buyers for the product. So, Daymond made a deal with us to market and sell the product to our existing customer base through our existing distribution channels (our website, email list and social media channels).

• Kylie Jenner: Another perfect example of someone who started out creating a social audience, then lent her name to other brands to create clothing lines and ultimately partnered with a world-class cosmetics manufacturer, Seed Beauty, to co-create products.

• Authors: While most of what we’ve talked about so far apply to physical products, you can also license your intellectual property, like courses you create, or stories or songs you write. Many well-known (and not so well-known) authors do this. They create a book or a course or a podcast or social media channel and then license their name or content or course to other people who have customer and distribution channels to market and sell it.

We see this quite a bit even in our own business where we license our content to other businesses that want digital marketing educational materials for their audiences. They pay us for the use of our content and then we benefit from royalty payments while they and their audiences benefit from having access to our training materials. It makes sense for us to do this because by doing it we receive brand exposure to huge audiences that we haven’t yet touched or that would be very expensive to build or acquire.

“Remember, licensing is all profit. Everything you receive from licensing royalties is falling to your bottom line.” - Roland Frasier

If you were to enter and develop a $10 million market yourself and operate at an 8% profit margin, that would generate an additional $800,000 in profit for you. But, if instead, you licensed your name or product or IP to someone else who had that market, you would save all the time and investment and risk of building that market yourself, and at a 10% license fee, you would actually make $200,000 more in profit!

“Licensing is one of the most proven and most profitable ways to expand your business. It’s definitely something to consider.  -Roland Frasier

Click to find us on Apple Podcasts and other podcast players 🎧 

On Facebook 

On Instagram 

Through his Website

On Instagram

On Twitter

Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Do you have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! This will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to find us on Apple Podcasts and other podcast players 🎧 

Collaborating With Micro-Influencers, Utilizing Keywords & Hiring Email Lists

Roland sits down with Ed O’Keefe: Father of Seven, Founder of Traffic Mastery Live, and Author of 'Time Collapsing'. They talk as seasoned friends about the current eco-system of traffic, what’s working now, and Ed shares some great tips for entrepreneurs and investors.

For more from Ed O’Keefe, you can check out EdOKeefeLive.

Listen Today For

• The first thing to think about if you’re going into business: Assess the potential of a market by looking at its size and quality in relation to the price point.
• How to start a business from scratch by hiring email lists.
• How to spot the gaps in your whole game plan.
• Why you need to be ‘broad and shallow’ in your knowledge of your business - broad in your understanding of everything but with expertise in at least one area.
• How many Investors lose money because they don’t have the above understanding and have zero understanding of digital marketing.
• Why you need to find something with a ‘disruptive hold in the market place’ for it to have longevity. Does your market have 'a pain', are you truly solving it, is it growing or is it dying…?
• The value of reverse engineering competitors’ funnels and iterating off their starting points.
• How to get market data quickly and inexpensively.
• Utilizing brand keywords, buyer intent keywords and competitor keywords.
• Using Micro-Influencers (Influencers with under 50K followers) to build social proof that you can then amplify.
• Why you need to have a differentiating competitive advantage in order to compete, and if you don’t have one, what to do.

“In our household, the one piece of advice we give is to be nice to everyone along the way as you pursue your dreams because that stuff comes back full circle”. Ed O’Keefe

Click to find us on Apple Podcasts and other podcast players 🎧 

References Mentioned in this episode:

Shoe Dog Book

The Rise Book 

Time Collapsing Book 

PitchBox.com

CloutHQ.com

Contact & Follow Ed O’Keefe

Through his website. 

On Facebook 

On Twitter 

Contact & Follow Roland

On Facebook

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thank you so much for joining us this week. Do you want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players. 🎧 

Are you playing chess or checkers? How good of a negotiator are you?

“Being a good negotiator has a lot to do with knowing how to create a fair deal for both sides to get as close to what they both need from the deal as possible”. Roland Frasier

It’s helpful to consider the documentation side of negotiating. Entrepreneurs often play ‘cut and paste’ lawyer to avoid time and expense - or, they use an attorney that is eager to move onto the next case, and may have no real-world experience of dealing with the actual consequences of the clauses they put into their documentation. In this episode, Roland will help you think through key categories that can protect your interests - and keep things fair. 

Every single word of a contract or agreement is important, so if you or your attorney don’t fully understand why everything is in there, then you might be setting yourself up for more than you bargained for, literally.

In this episode, Roland gives us 25 things that good negotiators AND deal documenters are thinking about BEFORE anyone drafts ups a contract.

To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.

Roland’s Deal Documentation Negotiation Categories

(Keep in mind this is NOT an exhaustive list!)

Be sure to pre-think about:

1 Taxes

2 Effort Reduction

3 Liability Constraints

4 How can we assign or fractionalize liability?

5 Damages in terms of a failure to perform on the contract?

6 What if somebody does something that is negligent?

7 What about the creation and ownership of Intellectual property? Including Customer Lists.

8 What are the legal defenses that we can build into the deal?

9 Indemnification - what if someone suffers damage?

10 Performance and time? Are there any parameters for which you want the performance to occur?

11 What about Disclosure to third parties?

12 Exposure of yourself personally?

13 Exposure of your company or companies?

14 What about access to trade secrets or accounting information?

15 What about discovery in the event of a dispute? Do you have a right to see documents or video for example?

16 Interpretation?

17 What about how you’re going to resolve disputes? Are you going to submit to The American Arbitration Association or the Judicial Arbitration Mediation Service? Is that what you want? How can you keep it out of court?

18 What about modifications?

19 What about duties? The things each party is supposed to perform and triggers for that?

20 What about rights (and are there triggers for additional rights)?

21 How is payment to be made?

22 Third parties? Are there any Third Parties that you want to include in the deal or that can create a liability for you - that you might want to exclude?

23 What are your remedies if things don’t work out?

24 Does the person who is entering into the agreement have the authority to?

25 What about representations and warranties?

“Next time you’re preparing to paper a deal or you’re having a conversation about deal points, you need to be actually aware that this is a game of chess, not checkers…” Roland Frasier

Click to find us on Apple Podcasts and other podcast players 🎧 

References Mentioned in this episode:

Never Split The Difference Book

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

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Rohan Sheth has grown a couple of companies - one multi-network agency, GrowRev (which manages over 5 million a year in digital advertising), as well as a software company Direct Heroes. He’s also an in-demand speaker, consultant, and lifetime entrepreneur. He has been featured on Forbes, Entrepreneur and Fast Company magazine to name a few.

Today Roland and Rohan have a good sit down conversation. Rohan gives tidbits and tips to companies and influencers who are trying to manage and grow their following. He shares the tools that will give you the competitive edge, his advice on partnerships and hiring, AND he even drops a super cool travel hack for when you have to fly economy!

“You can go fast with yourself but you can go far with someone else”. - Rohan Sheth.

For more from Rohan, visit his website or connect with him on Facebook.  You’re also likely to want to visit the Direct Heroes site by the end of the episode.

Click to find us on Apple Podcasts and other Podcast players 🎧 

Listen Today for

• How he made over $150k from selling pocket bikes in high school.
• The failures that taught him his best lessons.
• Some media-buying insights on Snapchat and other platforms as an alternative to Facebook.
• Why they stick with paid traffic instead of pursuing organic traffic.
• How he sees Partnerships and where they have been hugely successful for him.
• The best way for the average company to use Instagram and how being real will increase engagement.
• How using a tool like Direct Heroes on the back end is a powerful way to capture your influence and build your audience - and may save you money on Virtual Assistants. 
• Why he loves Instagram Lives and anything ‘video’.
• The benefits of hiring ‘full-stack’ employees (and if hires aren’t ‘full-stack’ they train them that way, with an understanding that they’re part of a bigger team, even if they rock at a particular slice of the pie).
• What keeps him motivated and on track and how he pursues balance in his life.
• His genius travel hack for flying economy!

“I’m always asking, how can I get more lifetime value out of every post and every follower.” - Rohan Sheth.

References Mentioned In This Episode

Value Factor book

Grow Rich With Peace Of Mind book 

Dr. Demartini 

Contact & Find Rohan Sheth

On his official website 

Visit Instagram

On YouTube 

On Facebook 

On LinkedIn 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thank you so much for joining us this week. If you want to subscribe to Business Lunch with Roland Frasier or you have some feedback that you’d like to share, we invite you to connect with us on ApplePodcasts and leave us an honest review! This feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players. 

Hold on to your seats, swig that coffee and get your pen out (or just check out the show notes below) because Roland doesn’t skimp on the content today!

Imagine what you could do with your business if you had the dream team or you could join forces with a strategic partner?

Knowing how to structure a deal can make all the difference, and that’s what Roland is helping us with today. He breaks down for us how to structure an agreement to let someone else into your existing business as an equity owner, when they have something that’s valuable to your company, such as time or knowledge!

These key deal points also apply if you want to 'earn-in’ to partnership in a company, with no cash to bring to the table.

Seven Key Deal Points To Remember:

1. What are the roles of each party complete with full job titles, descriptions and employment agreements?
2. Detailed compensation package deal points.
3. Consider a Buy-In for immediate equity plus performance-based increases of up to 10% additional vesting, at 2.5% a year for up to 4 years. This is a time-based component, PLUS performance-based milestones based on revenue.
4. Provide for what happens if things don’t work out: Build a backup clause into the agreement, like if they leave the business or they’re terminated. This way you have a right to buy them out on pre-agreed valuation formula with pre-agreed terms (so that it doesn’t have to be paid all at once).
5. You need to agree on the Valuation for the Buy-In. Usually, this is done based on an industry multiple times EBITDA. (Earnings Before Interest, Taxes, Depreciation, and Amortization). For example, if a business is earning 1 million dollars in profits and you agree on a multiple of 5, then the valuation would be 5 million and a 20% buy-in would be 1 million dollars.
6. If the buy-in is not for money, then you need to place a value on the non-cash value that they’re bringing. For example, if you operate at a 30% profit margin and let’s say they are bringing a book of business worth a million a year, then the first-year value would be $300,000. Then you consider the lifetime customer value, let’s say 3 years: Then you’d expect that book of business is worth about $900,000. Now! If your company valuation is 1.8 million and what they’re bringing is $900,000, then you’re up to 2.7million.  So the 900,000 that they’re bringing to the table is worth 33% of the equity. 
7. You need to have language that adjusts their equity based on what you thought it would be, to what they actually bring in. So a good and fair agreement would include that the equity adjusts to fit the actual performance of what they bring.

Lastly, Roland encourages you to acquire an awesome attorney and business advisor to help you navigate the tax issues and more, but just understanding these options puts you ahead of the game.

To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. 

Click to find us on other Podcast players 🎧 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website

Follow Business Lunch Podcast

On Instagram

On Twitter

Subscribe & Review Business Lunch With Roland Frasier Podcast 

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on your Apple Podcasts and other podcast players. 

This is your seat at the table in a live brainstorming session with Roland and Andy Mackensen, of Snack Nation.

Andy’s 4-year-old company hit #24 on the Inc, 500 Fastest companies list in 2018. They are currently meeting a need with healthy snack delivery for around 6000 offices. But what they really do, is discover the newest healthy snacks and curate the best of them. In turn, they provide value on multiple fronts by also collecting data from their customers for the suppliers.

In today’s episode, Roland consults with Andy on how to 10X this thriving business. We get to be a fly on the wall as they consider some options and angles. Listen if you have a business that you are trying to scale and need some smart strategies. For more on this - and some context - check out episode 77 where Roland breaks down the strategy ‘How To Take Your 1 Million Dollar Business To 10 Million’.

“We realized this pivot could help us accomplish our mission faster, and in a much better way. The entire thing made more sense.” Andy Mackensen

Click to find us on Apple Podcasts and other podcast players 🎧 

Listen Today for

• The reason(s) Andy abandoned a successful and fast-growing vending machine business that was generating 25k per month.

• How he convinced his investors that the above was the right idea.

• The roll that mission has to play in EVERYTHING.

• How they’re helping 500,000 employees across the country by helping them be healthier while helping snack companies learn more about their target markets through the data they’re collecting.

• The value exchange that ensures they don’t need to pay retail, ensuring a lower cost of goods sold.

• The Data Play opportunity that makes their model twice as successful.

• The fully customizable model that keeps the recurring revenue coming in.

Now Keep Up as Roland and Andy brainstorm and hash out ways to grow his business further

• Through Increasing Value
• Though Product or Market Expansion
• Through Partnerships (and affiliate relationships)
• Through Acquisitions

References Mentioned In This Episode

Roland’s 10X Plan (Episode 77)

Contact & Find Andy Mackensen

Visit Snack Nation

On LinkedIn

On Twitter 

Contact & Follow Roland

On Facebook 

On Instagram

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Subscribe & Review Business Lunch With Roland Frasier Podcast

Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? If you have some feedback you’d like to share, connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players.