Business Lunch

In true magazine style, Roland gives us not one but two tidbits to consider in today’s snackable (and stackable) episode. The first is a rising trend which provides a great opportunity to consider, and the second is a behind the scenes look at how he and his team collect and use data for WarRoom.

To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.

Are you looking for the next revenue stream or advertising media for your online or offline business?

Listen Today For

• A heads up on Print Media: 134 brand new print magazines published at least quarterly have emerged in the last 2 years alone.
• Media Companies at the forefront of this trend include Meredith (With Magnolia mag featuring Fixer Upper Stars), which reportedly has 5.6 million readers and over 910,000 paid subscribers in just two short years in print.
• Other Internet companies like AirBnB, Away (Here Mag), Bumble (Bumble Mag) and Away (Here Mag) - are also leading the way.
• These print magazines are reaching Millenials, an often hard to reach demographic.

Consider doing this too if you want to

• Better connect uninterruptedly with your audience.
• Reach highly segmented audiences with very specific interests.

“One thing is for sure, Print is definitely on the rebound and creates a deeper connection with audiences that are willing to pay for high-quality content - an experience free of email and social media notifications.” - Roland Frasier

Plus A Bonus From Roland:

What data can you gather to improve the customer experience for your clients?

• Roland describes how his team tries new ideas at each event and measures the customer experience with feedback forms.
• In turn, they’re able to constantly improve the experience for their customers.
• It’s essential you don’t just gather, but analyze and take action on the data you collect in order to serve your customer better.

Click to find us on Apple Podcasts and other podcast players 🎧 

References Mentioned in this episode:

Magnolia Mag

Airbnb Mag

Whoolly Mag

Bumble Mag

Here Mag

Contact & Follow Roland

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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players.

This episode will give you some helpful strategies if you're constantly working on increasing your productivity! If you’re also trying to figure out how to keep up with the constant need for content creation and the constant challenge that is hiring and team building, be sure to listen.

Roland talks with Michael Hyatt, an American author, podcaster, blogger, speaker, and former chairman and CEO of Thomas Nelson. In just 8 years as an entrepreneur, Michael has built an 8-figure business focusing on leadership and productivity coaching. His passion is to help people win at work and at life, with sustainable success.

Click to find us on Apple Podcasts and other podcast players 🎧 

If you want to glean more from Michael Hyatt, he recommends you go to his main site.

“A lot of people teach what I call the hustle fallacy, which is basically put your family and health on hold, go balls to the wall make your business work, and everything else goes to pot. That’s not sustainable. That’s not what I teach.” Michael Hyatt

Listen Today for

• How pruning has been a vital part of healthy business growth.
• How a clear customer journey has been critical.
• A break down of the customer journey that’s working so well for Hyatt.
• A break down of how he creates content using a 10/80/10 principle and mega-batching.
• How the Hyatt team even applies 10/80/10 to writing books.
• Hiring practices that have made a huge difference in the success rate of their new hires.
• How to stay out of the 'Drudgery zone'!
• The flaws in Masterminds AND one on one coaching, and the Hyatt alternative.
• How Michael plans to get his company to 100 million in the next five years.

“If your dream doesn’t require a team, your dream is too small.” Michael Hyatt.

References Mentioned In This Episode

Lead to Win podcast 

Free to Focus Book

Get Noticed In A Noisy World Book

Good to Great Book 

Kolbe.com

Contact & Find Michael Hyatt

At MichaelHyatt.com 

On Twitter 

On Instagram

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players. 

Do you have an over-arching strategy for your business? Today, Roland helps us to think along these lines as we get to hear him talking to his exclusive mastermind at WarRoom. Listen in for the questions you need to be asking and for the filter you need to run new ideas through.

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To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.

“Once you have an overarching strategy, you need to run it through a filter to see if it will best serve you.” Roland Frasier

Questions To Ask About Your Strategy

• Will it help you beat your competitors?
• Will it address the threats of potential substitutes and new entrants?
• Does your strategy leverage your competitive advantages?
• Does it get granular enough with your competitive segment?
• Is my strategy trend informed?

1. In regards to consumer behavior?
2. In regards to resource allocation?
3. In regards to your product lines?

“The list is long of really smart people with really successful businesses that didn’t think about whether their strategy addressed new entrants and potential substitutes.” Roland Frasier

References Mentioned in this episode:

McKinsey Quarterly

Contact & Follow Roland

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on your Apple Podcasts and other podcast players.

This is a fascinating episode with Australia’s #1 authority on Visual Based Thinking and creator of The Models Method, Simon Bowen.

As a dynamic change agent, consultant, facilitator, CEO mentor, speaker and author, Simon Bowen is highly sought after by Fortune 500 companies, heads of Government, the military and private sector because of his transformational impact on the organizations he serves.

This episode is for you if you want to

· Elevate your sales results

· Raise the performance level of your team

· Increase your leadership impact, and

· Create higher levels of ownership and alignment across your business.

“83% of all signals come in through the visual cortex… people believe what they see but they doubt what they hear”. Simon Bowen

Click to find us on Apple Podcasts and other podcast players 🎧 

Listen Today for

• Some genius tips and insight on pitching and sales.
• Why sales scripts fall short - and a better way to get results.
• Why you need to justify your prospect’s decision to buy instead of providing them with a reason to back out and say no.
• The mistake most people make when they try to sell a concept.
• Why selling Context works better.
• Why you HAVE to be tracking your conversion rates.
• Why using models will be all the more powerful for you the more complex your product is.
• How using models will affect the SPEED of your conversion rates as much as increasing the rates themselves.
• How you can use models for project management, planning and leadership as well as sales.
• An explanation of ‘choreography’ - how the model is delivered, the storyline, and how you unpack the model and place the buyer in the model.
• The emotional movement of a sale: From Interest to Tension, to Desire, To Confidence, To Urgency.
• The ideal suite of models that your company would benefit from.
• How the Genius model is transforming companies because everyone in the company knows what they do and can explain it.
• How external market misalignment is tied to internal alignment and therefore using models can transform your company inside out.
• The most post powerful sales weapon in our current culture.
• And so much more!

“For me, conversion is three things, the quality of the conversion, the speed of the conversion and the rate of conversion… We have people ALL the time making high ticket sales immediately when they use the model”- Simon Bowen.

Books Mentioned In This Episode

Thinking Fast Slow 

Finite & Infinite Games

How to Read A Book

Contact & Find Simon Bowen

At The Models Method Website 

On LinkedIn 

Contact & Follow Roland

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On Instagram 

Through his Website 

Follow Business Lunch Podcast

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players. 

Inversion Thinking Part 2

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In this episode, Roland yet again helps us to think smarter. He shares with you how he protects his businesses with Inversion thinking - and how you need to plan for the opposite of what you want to happen. This is not a doomsday episode, but a way of thinking that will protect you and keep you prospering.

Roland shares an example of when he was stuck in a bad situation, but turned it into a good situation that made him a whole lot of money. This ‘make lemonade out of lemons’ mindset will empower you to adapt and pivot when necessary.

To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.

“It’s remarkable how much long term advantage people like us have had just by trying to consistently be NOT stupid instead of trying to be very intelligent” Charlie Monger

Listen For

• The things that are making you money today may not be the things that will make you money in 5 years - and what to do about that.
• How Roland made 1000X ROI from a hotel room when his plane was grounded for 10 days
• How trying not to be stupid is way smarter than trying to be smart

And more…

“I assume that everything that I’m doing right now that makes me money is going to be gone five years from now. Because change is inevitable and constant. So I live in a state not of panic, but of concern - so that I can adapt my business so that it will not go away.” Roland Frasier

Contact & Follow Roland

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on your preferred podcast player.

Hold on and listen in closely today, as Roland and 28-year old Syed Balkhi talk smart and fast about his progression from problem-solving innovator to Award-winning entrepreneur - honored by the United Nations. 10 million websites use his software, so it’s no wonder he’s been featured in Forbes, Inc, e.t.c

Roland asks questions about how he has built his amazing, multi-faceted, 8-figure business from nothing. They quickly move into a conversation regarding how he is ‘boot-strap’ growing his company with smart acquisitions and more.

“I learned how to code because I didn’t have the money to pay people to code. I literally opened the source code and started googling. I’m pretty good at reverse engineering…I can 'make crappy' fast!” Syed Balkhi

To find out more about Syed and dig a little deeper, visit his site.

Listen Today for

• How Syed started earning money for himself at age 12 - with forum posting.
• How his determination to play video games in High school drove his creative problem solving, teaching himself how to make a proxy and how to code.
• How he evolved into making websites for people and hiring people by age 16.
• How his now 10-year old blog was birthed in order to solve problems for his clients (for free) and this blog turned out to be the foundation for his success.
• How he built his content purely on user-fed content, and the affiliate marketing revenue and rev shares grew as word of mouth spread.
• How (and why) he made the leap to a software developer.
• How his Exit-Intent Popup code changed the game (and he even trade-marked the term) increasing traffic by 600%.
• How he dealt with people knocking off his work.
• What he learned from taking OptIn Monster outside his primary ecosystem.
• Why he stays within the WordPress ecosystem (35% of the web) to double down on his unfair advantage.
• How to define a success gap!
• How (and why) Syed is growing his business through Acquisitions.
• How his reputation for not abusing his user base has opened acquisition doors.
• How he got connected with his highly successful mentor.
• His perspective on mentors and paying for them.
• Syed’s travel hacks for the monthly trips he takes with family.

“Look at LeBron James. He has a professional coach for everything. If you’re an entrepreneur you need that network to improve. You can only improve if you’re around people that are smarter than you.” -Syed Balkhi

Click to find us on Apple Podcasts and other podcast players 🎧 

References Mentioned In This Episode

OptInMonster

Extreme Revenue Growth book

Nathan Latka podcast

Traction Book

WPBeginner Blog

Contact & Follow Syed Balkhi

At SyedBalkhi.com

On Facebook

On Twitter 

Contact & Follow Roland

On Facebook

On Instagram 

Through his Website

Follow Business Lunch Podcast

On Instagram

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players.

Thinking Different

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Roland is always inspiring people to think bigger, and this episode is no different! He gives you questions and an exercise that you can use to assess your assumptions and help you grow your business a hundred times over.

“Innovation is what leads to exponential growth” - Roland Frasier

Listen in as Roland shares examples from Elon Musk and one of his WarRoom mastermind members.

To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.

Listen For

• The problem with only focusing on Optimizing all the time
• Four Vital Questions to ask for your life and your business:

1. What preconceptions do you have about both your life and the business that are holding you back?
2. What are the internal language patterns (things that you’re telling yourself) that are also holding you back?
3. What are the assumptions that you’re making that might not be actual facts?
4. How can you apply lateral thinking to your situation?

"Most of our lives we reason by analogy, copying what other people do with only slight variations”  - Elon Musk

Contact & Follow Roland

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Through his Website 

Follow Business Lunch Podcast

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players.

Today on our 100th episode(!) Roland talks with serial entrepreneur Tony Grebmeier, co-founder of 8-figure business ShipOffers, which is a six-year Inc 5000 fastest growing company.

Roland describes Tony as someone who knows everybody and has the building blocks to connect people and make things happen. Tony helps people build brands, hosts the BeFulfilled podcast, and his mission in life is to create a community where entrepreneurs know that they can achieve anything they want despite their past.

If you're inspired after listening to this episode or want more on what you hear today, visit Tony’s website or check out the BeFulfilled Podcast.

“I like to watch the trends and be patient. I’m never a believer in trying to catch the current wave, but I like to be patient, the waves will come”. Tony Grebmeier

Listen Today for

• The first question Tony asks an investor looking to work with him.
• How White Labeling works at ShipOffers and the unique opportunity it provides.
• How important (and smart!) it is to test early before customizing.
• What has surprised him in his 18 years of his entrepreneurial journey.
• The win-win of having a personal brand that supports a non-personal brand.
• His definition of success and how he brings purpose to everything he does.
• His centering mechanism (and his passion project). 
• What happened when he asked himself “what would it look like if I was personally fulfilled?”
• How important it is to ask for help and ways to see your blind spots.
• How you’ll make more money when you’re fulfilled.
• How he focuses in the morning and cultivates gratitude and community.
• Plus - Roland draws out his travel hacks.

“I want to be around people who want to do something that’s going to be great for the world." Tony Grebmeier

Click to find us on Apple Podcasts and other podcast players 🎧 

References Mentioned In This Episode

Traffic and Conversion Summit

The Shift Movie

The Power Of Habit Book

Contact & Follow Tony Grebmeier

At His Website

On Facebook 

On LinkedIn 

On Twitter 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on Apple Podcasts and other podcast players.

In this 7-minute episode, our host Roland is talking to his Mastermind, and we get to listen in on his money-making insight. Roland lays out his strategies and gives you some powerful tools to use in your business that will make all the difference!

If you’re a founder or CEO of your business, this episode is 100% for you. Do you find yourself so busy running things and getting 'caught in the weeds’ that you can’t get to the important stuff? It’s essential that you’re stepping back and understanding where your business is at, building strategic partnerships and creating competitive advantages.

Listen For

• Why you need to be in the board room and not the office
• What to say when your team try to bring things to you that you shouldn’t be focusing on
• The Ideal time to sell your business (and why)
• The time to NOT sell

Where Are You In Roland’s Six Stages Of The Business Growth Life-Cycle?

1) Startups (Seed Capital, Structure, IP, Founders)

2) Traction Phase (Look for Product-Market Fit - Build, Measure, Learn, Test)

3) Constraints Phase (Talent! Cash crunch, legal issues, market size, offer fatigue…)

4) Growth Phase (Ideal time to sell! You’ve got past constraints but Private Equity companies can still see ‘blue sky’, knowing they can 5X within 3-5 years)

5) Decline Phase

6) Maturity

To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.

Click to find us on Apple Podcasts and other podcast players 🎧 

References Mentioned In This Episode

The Road Less Stupid 

Contact & Follow Roland

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on your preferred podcast player.

Today Roland digs into conversation with Jason Williford and Tracy Cousineau - founders of one of the fastest-growing companies in America as they position to scale nationwide. Real Estate Expert Advisors hit the Inc 500 in 2016 and it continues to grow. They share with us some of the secrets to their success, how they rebounded from the 2008 recession and what they think has made all the difference.

Jason and Tracy were each separately rocking their businesses when 2008 hit them ‘like a ton of bricks’. Of course that wasn’t the end of the story, but instead the beginning of massive success and a much greater purpose than they had before. The company's Proven home selling systems have been mentioned on National TV due to their innovative processes that NET sellers more money and find buyers the perfect home.

They share with us today the takeaways they learned from the last recession, how they bounced back and now see their experience as a gift. To learn more, you can go to their site and they even give their phone numbers at the end of this episode.

“Before the recession, I saw real estate as my paycheck, my job. It paid the bills. But when we lived the recession we lost everything we had of worth, and it made me a different person. We came out better people and we know our why and we LOVE to serve other people” - Tracy Cousineau

Listen Today for

• Their top takeaways to protect and buffer you in the case of another recession

1 Get out of debt (they run a cash company).

2 You’re the Average of the Top 5 people you hang out with, so be smart.

• The top 3 reasons houses don’t sell

1 Missing Criteria

2 Too much fluff in the Copy

3 First Impression of the listing

• The top 3 things that homeowners want

1 They want to Maximize their net

2 They don’t want to be pressured

3 They want to move on the time frame that works for them

PLUS ~ You’ll also hear

• The pre-eminence moves they’re making with current market ‘threats’, including iBuyers.
• How they turn negativity around and use it as fuel and motivation to prove people wrong.
• The tough conversation and breakthrough that pulled them out of the GRIND.
• How their agents net around $100,000 compared to the national average of $34k.
• How they handle living together and running a business together.
• The 5-minute rule that saves their relationship and helps them resolve disputes.
• How they separate out their ‘boxes’ of responsibility.
• How their WHY and their passion to serve and help people distinguishes them from the rest.

“With this market shift we’re asking, How can we help these agents continue to live their lifestyle through a recession - so that they’re not where I was with $156 and three kids” -Tracy Cousineau

Click to find us on Apple Podcasts, our web site, and other podcast players 🎧 

References Mentioned In This Episode

What is an iBuyer? “The “i” in iBuyer, therefore, stands for “instant," although many mistake it to mean “internet. ” According to this agent vs. iBuyer definition on metro brokers: "If the seller accepts the offer, they will then receive a visit from an inspector provided by the iBuyer to evaluate the condition of the property.

Contact & Follow Jason and Tracy

Tracy on Instagram

Jason on Instagram

Real Estate Expert Advisors on Facebook

Real Estate Expert Advisors on Linkedin

Their website

Contact & Follow Roland

On Facebook

On Instagram

Through his Website

Follow Business Lunch Podcast

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Subscribe & Review Business Lunch With Roland Frasier Podcast

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.

Click to visit our website or find us on your preferred podcast player.