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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the strategic importance of choosing the right business name for your podiatry practice. Learn about the impact a name can have on your business identity, patient perception, and branding efforts. 

The hosts share valuable insights on avoiding common pitfalls such as overly complex or generic names, ensuring your name can grow with your business, and the crucial steps for protecting your name through trademarks and domain registrations. They also provide real-world examples and personal anecdotes to illustrate their points, making this episode a must-listen for podiatrists looking to optimize their practice's marketing strategy.

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