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Business of Sport: The Ashes
Rahul Tandon looks at the money behind The Ashes. He discusses how important sponsorship is in cricket, how to grow the fanbase and get more people involved in the game. Rahul also speaks to Manoj Badale, one of the owners of the IPL team the Rajasthan Royal.
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By BBC Radio 5 Live
4.6
4444 ratings
Rahul Tandon looks at the money behind The Ashes. He discusses how important sponsorship is in cricket, how to grow the fanbase and get more people involved in the game. Rahul also speaks to Manoj Badale, one of the owners of the IPL team the Rajasthan Royal.
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