The recent and current market conditions are tough to navigate. I wish things were different for the wedding industry right now, but they are not. I always provided advice on how to market and sell your services to book more ideal clients at higher prices, and I know many listeners benefit from the tactics that we talk about.

It’s not “business as usual” right now - and so I’m taking a break from regular programming to address the elephant in the room more directly.

Trial and error is very very unforgiving in tough times. You might not get a chance to learn from your mistakes if you make too many of them. In good times you have a safety net. But not now. You’ve got to play it smart and do so as early as possible when you sense difficult times ahead.

Three things today:

1. Expectations for the near term

2. Financial moves you can make

3. Strategies to consider for the next 3-6 months