Too many guys are still believing the lie that customers won’t pay higher prices. Listen—if someone’s calling a plumber, they’re already sold. Nobody wakes up hoping to drop cash on plumbing, but when they need it, they need it now. You’re not selling copper or PVC—you’re selling today. You’re selling their time, their peace of mind, their life back. And if you show up looking like a garage sale, don’t expect to get paid like Nordstrom. Give options. Give price perspective. Make it easy to buy. Stop apologizing for charging what the job is worth and start acting like a real business. This episode breaks down how to shift your mindset, present your value, and get paid today—because broke pricing is a choice.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call