July 25, 2024

Buyer advocacy and beyond with Realtor.com CMO Mickey Neuberger

41 minutes

This week on the Power House Podcast, we are bringing you a sponsored interview between Clayton and Mickey Neuberger, the Chief Marketing Officer at Realtor.com. Before joining Realtor.com, Mickey was VP of Global Marketing at eBay for 9 years, where he built the company’s CRM platform from the ground up. He also has extensive experience in marketing, CRM, product and technology from previous roles at Travelocity, Loyalty Lab, and 24 Hour Fitness.

Clayton and Mickey start by discussing Mickey's career journey, his expertise in data management, and how he got into the marketing landscape. But, the real meat of this conversation is about one of Realtor.com’s biggest current initiatives: their buyer advocacy campaign.

The campaign spans several advocacy initiatives, including the development of a self-serve tool kit for buyer’s agents. This kit features tools and assets that can be customized and shared with one’s network to highlight everything agents do for consumers before, during and after the home-buying process. They’re also working on highlighting and empowering underserved and underrepresented buyers to ensure equitable opportunities in the housing market.

Clayton and Mickey dive deep into this campaign and its vital importance in today’s industry, Realtor.com’s efforts to bring together housing professionals, home buyers and policymakers to understand the power that housing and real estate hold in the larger American economy.

Here’s a glimpse of what you’ll learn:

How Mickey's career path from computer science to marketing has helped his experience in driving results at scale,

The importance of brand presence and the use of strategic data and analytics in marketing.

The why behind their buyer agency advocacy campaign, the Buyer's Agent Tool Kit and the efforts to educate consumers and policymakers.

Where the future of Realtor.com is headed and their marketing objectives for the second half of 2024.

Related to this episode:

Mickey Neuberger | LinkedIn

Realtor.com | LinkedIn

Realtor.com

Buyer's Agent Toolkit

America's Housing Problem: The Dream of Homeownership Is Further Fading for Underserved Buyers—but Here's How To Navigate the Market | Realtor.com

Realtor.com announces update to buyer’s agency ad campaign

HousingWire | YouTube

Enjoy the episode!

The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.

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