In this episode of Add To Cart, we checkout Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard.  After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which led him to create an online health food brand that would appeal to a younger demographic.  Today, Tropeaka ships to over 70 countries around the world with products garnering thousands of five star reviews.

Links from the episode:

Tropeaka

Caleb Marshall from Tropeaka: Chronic Fatigue to Commerce Founder | #290

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online? 
• Who is your favourite retailer? 
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into? 
• Finish this sentence.  The future of retail is… 

This episode was brought to you by…

esuite

About your co-host: Caleb Marshall from Tropeaka

Caleb Marshall is the CEO and co-founder of Tropeaka. Launched in 2016 Tropeaka has seen exponential growth, becoming one of the fastest growing businesses in the health and wellness industry.  Today, Tropeaka has an 8-figure yearly eCommerce turnover alongside domestic and international retail distributors and has global sales in more than 70 countries around the world.  Caleb was recognised in Forbes 30 Under 30 in 2021 and also co-runs the Tropeaka Foundation, which was set up in 2020 and has raised over $100,000 so far to support initiatives that create positive humanitarian and environmental change.

You can contact Caleb at LinkedIn

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email

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